Wildfire Collaborative | Intro Deck
- 1. Credential Deck 2016 PRODUCT BRANDING
- 2. A Brand is like a person. The clearer the purpose, character and identity of this ‘person’, The more effectively it is able to engage the masses. Our mission is to constantly dig deeper into a brand’s purpose, character, Identity and craft the most effective methods to engage effectively via captivating design. We’ve come to call this the Wildfire factor the ability of a brand to engage and spread quickly. OUR PHILOSOPHY
- 3. Great Ideas Spread Like Wildfire It is the power to engage that drives successful brands OUR MANTRA
- 4. We also believe in the Collaborative Method. The process of producing great work isn’t a diplomacy. It isn’t even a democracy of votes. Or a hierarchical system of approvals. We’ve found that when clients, agencies and suppliers do away with the above and focus on working as 1 collaborative unit, that the best creative output is achieved. The Collaborative Method allows all parties to support each other to achieve the goals collectively. OUR PHILOSOPHY
- 5. Traditional THE BRANDTHE BRAND Collaborative THE OUTCOME THE OUTCOME Client + Agency + Supplier Sharing the exact same goal = The Best for the Brand Client Agency Supplier Company’s Goal Agency’s Goal Supplier’s Goal
- 6. Brand Development Brand Vision & Mission Setting Brand Purpose & Philosophy Brand Essence Development Brand Design Brand Design Strategy Brand Identity Design Brand Guidelines Design Design Production CORPORATE BRANDING OUR KEY SERVICES PRODUCT BRANDING Brand Development Brand Vision & Mission Setting Brand Purpose & Philosophy Brand Essence Development Packaging Design Brand Identity Design Brand Guidelines Design Product Format Design Packaging Portfolio Design Packaging Production • Advertising / POSM Collateral Design • Website / Mobile App Design • Character / Mascot Design • Gifting Design • Event Design COMMUNICATION DESIGN
- 7. Tran Thu Hien Co-Partner & Biz Dev. SoFresh Digital Banyan Tree Group Ambrosia Advertising AVC Edelman Ngoc Tram Brand Executive Home-grown talent with great ambition, patience, persistence and execute projects effectively. Wildfire Collaborative Cuu Long Jewelry Truong Tran Lead Designer Home-grown designer with exceptional talent in delivering unique flair to every project. Wildifire Collaborative Anthony Chew Creative Chief& Founder Wildfire Collaborative TBWA Vietnam JWT Vietnam BATES Vietnam OGILVYMalaysia PUBLICIS Malaysia JWT Malaysia KEY TEAM MEMBERS Tien Truong Research Energetic, Highly motivated, dynamic researcher. Youngest member ofthe family. Wildifire Collaborative
- 8. THE FOUNDER Anthony Chew Creative Chief & Founder Wildfire Collabrorative TBWA Vietnam JWT Vietnam BATES Vietnam OGILVY Malaysia PUBLICIS Malaysia JWT Malaysia Anthony has spent the last 20 years immersed in the field of Advertising and Strategic Brand Communications across South East Asia, including the last 8 years in Vietnam. Through his tenure at some of the largest international agencies in like Ogilvy, JWT, Bates and Publicis, he has led creative work for clients in almost every industry. Some of the notable international brands include Shell, HSBC, Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex, Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP, Friskies and Arab-Malaysian Banking Group. With extensive knowledge over the years across the region, he has gained not only the skills of his craft but the keen insight into what makes brand tick and seeing where the opportunities are to be leveraged into highly effective brand strategies. As the principle Creative Chief and Founder of Wildfire Collaborative, Anthony has literally built the agency from the ground up – setting clear philosophies and methodologies of working, business principles and creative stewardship that has seen the agency develop strong partnerships with many local and international brands here in Vietnam, most notably Love’in Farm, Poca Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group, VinPearl Group, Asia Food, Betrimex, Pan Food and much more. WildFire’s principal in creating a collaborative atmosphere for clients and team members is aimed at developing a stronger vested interest from all involved. The unique WildFire philosophy requires that every piece of work we create work harder for the brand and help people connect with brands better. WildFire’s team is the collaborative effort from a group of experienced Vietnamese and International professionals offering multiple expertise from Advertising & Marketing to Design to Illustration and more.
- 9. INTERNAL REPORTING The Brief Brief Formulation Client + Agency Brand Managers Creative Leads Finance HR Design Team 1 Designers F/A Artists Strategic Planners Design Team 2 Designers F/A Artists Strategic Planners Creative Chief Freelancers Partners Production The Result Contractual Resource The Design
- 10. Product Branding It is the power to engage that drives successful brands OUR WORK
- 11. Tea It is the power to engage that drives successful brands PRODUCT BRANDING
- 12. Cau Tre Premium Oolong Tea
- 13. Cau Tre Premium Oolong Tea Easy front lid locking mechanism opens up to reveal box tray inside. Opening Method THE LAND & LEAF Open tray allows easy access to sachets. Perforated sachet opens to unique tea shaped bag.
- 14. Cau Tre Premium Oolong Tea
- 15. Cau Tre Premium Oolong Tea
- 16. Cau Tre Premium Oolong Tea
- 17. Cau Tre Premium Oolong Tea VOTED 10 BEST PACKAGING ONLINE • 2014 www.packagingoftheworld.com/2015/02/cau-tre-oolong-tea.html
- 18. Cau Tre Premium Oolong Tea FEATURED ON INTERNATIONAL WEBSITE ‘PACKAGING SERVED’ http://www.packagingserved.com/gallery/Cau-Tre-Oolong-Tea/6288921
- 19. Coffee Brands It is the power to engage that drives successful brands PRODUCT BRANDING
- 20. Trung Nguyen Capsule Coffee
- 21. Trung Nguyen Capsule Coffee
- 22. Trung Nguyen – Special Ground Coffee
- 23. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
- 24. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
- 25. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
- 26. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee Before After
- 27. Gourmet Guide Coffee – Arabica Ground Coffee
- 28. Coconut Water It is the power to engage that drives successful brands PRODUCT BRANDING
- 29. CocoXim – Fresh Coconut Water
- 30. CocoXim – Fresh Coconut Water
- 31. CocoXim – Fresh Coconut Water
- 32. CocoXim – Organic Coconut Water
- 33. CocoXim – Organic Coconut Water
- 34. CocoXim – Coffee Infused Coconut Water
- 35. Milk Brands It is the power to engage that drives successful brands PRODUCT BRANDING
- 36. Love’in Farm – UHT Milk
- 37. Love’in Farm – UHT Milk
- 38. Love’in Farm – UHT Milk
- 39. Love’in Farm – UHT Milk
- 40. Love’in Farm – Spoon Yogurt
- 41. Love’in Farm KUN
- 42. Love’in Farm KUN – Malt Drink
- 43. Love’in Farm KUN – Malt Drink
- 44. Love’in Farm KUN – UHT Flavored Milk
- 45. Love’in Farm KUN – UHT Flavored Milk
- 46. Love’in Farm KUN – Flavored UHT Milk
- 47. Love’in Farm KUN – Flavored UHT Milk
- 48. Love’in Farm KUN – Fortified UHT Milk
- 49. Love’in Farm – Winter Milk
- 50. Love’in Farm – Winter Milk
- 51. Vinasoy – FAMI Kid
- 52. Vinasoy – FAMI Kid
- 53. Vinasoy – FAMI Kid
- 54. Vinasoy – FAMI Kid
- 55. Liquer Brands It is the power to engage that drives successful brands PRODUCT BRANDING
- 56. Chivas Regal – Tet Gift Box
- 57. Martell VSOP – 300th Anniversary Gift Box
- 58. Rice Brand It is the power to engage that drives successful brands PRODUCT BRANDING
- 59. Ban Mai – Premium Rice
- 60. Ban Mai – Premium Rice
- 61. Ban Mai – Premium Rice
- 62. Ban Mai – Premium Rice
- 63. Thuyen Hoa– Premium Rice
- 64. Thuyen Hoa– Premium Rice
- 65. Snack Brands It is the power to engage that drives successful brands PRODUCT BRANDING
- 66. Tasteé – Cashew Nuts
- 67. Tasteé – Cashew Nuts
- 68. Tasteé – Cashew Nuts
- 69. Tasteé – Cashew Nuts
- 70. POCA – Cheetos Snacks
- 71. POCA – Cheetos Snacks
- 72. Instant Noodles & Porridge It is the power to engage that drives successful brands PRODUCT BRANDING
- 73. Dai Gia Dinh – Okimi Potato Noodles
- 74. Gau Do – Premium Instant Noodles
- 75. Gau Do – Premium Instant Noodles
- 76. Gau Do – Instant Porridge
- 77. Bird’s Nest It is the power to engage that drives successful brands PRODUCT BRANDING
- 78. Yen Viet – Premium Raw Bird’sNest
- 79. Yen Viet – Premium Raw Bird’sNest
- 80. Yen Viet – Premium Raw Bird’sNest
- 81. Yen Viet – Premium Raw Bird’sNest
- 82. Yen Viet – RTD Bird’sNest
- 83. Yen Viet – RTD Bird’sNest
- 84. Yen Viet – RTD Bird’sNest
- 85. Yen Viet – RTD Bird’sNest
- 86. Yen Viet – Instant Bird’sNest Porridge
- 87. CTY TNHH WILCO / Wildfire Company Limited (MST: 0313530196) 1st Floor, Tuan Minh Tower 2, Huynh Tinh Cua Street, Ward 8, District 3, Ho Chi Minh City, Vietnam THANK YOU