Windows 8 App and Game Development Landscape
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This document discusses the different ways to build apps and games for Windows 8, including using HTML5/JS, C#, C++, and XAML. It covers certification requirements and options for monetizing apps, such as in-app purchases and free trials. The opportunities for app and game development on Windows 8 are significant given the large installed base and upcoming release of Windows 8 on many new devices.
Windows 8 App and Game Development Landscape
- 1. Windows 8 App and Game Development Landscape all the different ways you can build apps and games for Windows 8 Jim O’Neil Technology Evangelist, Microsoft http://aka.ms/jimoneil @jimoneil http://aka.ms/8in30
- 2. agenda Landscape Certification Monetization
- 3. landscape Landscape Certification Monetization
- 4. HTML5/JS Developers • HTML5/JS Project Templates
- 5. C# / VB / C++ developers XAML – develop apps from scratch using Visual Studio and Blend
- 6. C# developers Xamarin - Xamarin enables developers to build fully native iOS and Android apps in C# that can share code with Windows apps. Through code re-use and sharing, and by unifying mobile app development in C#, Xamarin makes it possible to deliver gorgeous, performant, native apps for all major device platforms quickly
- 7. HTML5/JS developers • Free open source SDK/Toolkit for creating cross platform mobile apps • Windows 8 Support is delivered via a set of NuGet packages • jqMobi – standard appMobi Javascript SDK and Toolkit • Direct Canvas – HTML5 Canvas support
- 8. HTML5/JS developers • Free open source cross platform framework for apps on mobile devices • Renders UI using HTML5 and CSS; Web browser encased in a native app for each platform • Build for Windows Phone and Port to Windows 8
- 9. Game On! • < 1/6 of apps in the Windows Phone market are games • Games are the most downloaded • 1/3 of all free apps are games • Over ½ of all paid apps are games • Demand > Supply = opportunity
- 10. HTML5/JS developers Canvas – and of course you can develop your game from scratch using the Canvas element in HTML5.
- 11. HTML5/JS developers GameMaker - family of products that caters to entry-level developers and seasoned game development professionals to create cross platform games
- 12. HTML5/JS developers GameSalad – create cross platform games rapidly with no code
- 13. HTML5/JS developers Construct2 - cross platform game development for beginners
- 14. HTML5/JS developers CreateJS – suite of modular libraries and tools which work together to enable rich interactive content on open web technologies via HTML5 http://bit.ly/R3v2DH http://bit.ly/R8Rf1v
- 15. HTML5/JS developers ImpactJS - JavaScript Game Engine that allows you to develop stunning cross platform HTML5 Games
- 16. C# / C++ developers XAML – develop games from scratch using Visual Studio and Blend
- 17. C# developers MonoGame – cross platform implementation of the XNA 4.0 framework
- 18. C# developers Unity – most popular cross platform game development tool for 2D and 3D games
- 19. C++ developers http://www.unrealengine.com/udk/ Epic Games Unreal Engine 3 (UDK ) – a complete professional framework that provides tools for creating high-quality games and apps, movies and advanced 3D visualizations and simulations
- 20. certification Landscape Certification Monetization
- 21. agenda Landscape Certification Monetization
- 23. Read the agreements http://bit.ly/Win8StoreDocs
- 24. Run the WACK
- 27. monetization Landscape Certification Monetization
- 28. Flexible options
- 29. Some Observations Apps with a free trial downloaded 70 times more frequently Apps with a free trial show a 10% conversion rate to purchase For the top 100 revenue grossing applications (Jun 2010 – Jun 2012) 84% feature in-app purchases; 81% of those are free downloads have doubled; revenue has tripled net-revenue for paid apps has dropped 5% in past two years
- 30. • 40 million licenses of Windows 8 sold in first month (launched Oct 26th) • 670M devices run Windows 7 – all upgradable • 1.2B devices run Windows • IDC forecasts • 300M Windows 8 units to ship in 2013 • 142.8M tablets to ship in 2013 (all OS) Unprecedented opportunity for today’s Application Developers!