wirelessbbppt.ppt
- 1. Wireless Broadband Services: Emerging Technology Solutions and Business Models ManuelA. Maseda SyniverseTechnologies
- 2. • WirelessBroadbandTechnologiesOverview • 3G NetworkResourcesvs.Revenue • How Public WLANsCompliment 3G Services • Public WLANBusinessModelsandCaseStudies • UniqueroleofWiMAX forWireless Operators • Conclusions Presentation Outline
- 4. • Specifications defined by the Bluetooth SIG • Largely drivenand controlled bymajor software companies and device manufacturers - IBM, Microsoft, Nokia, Ericsson, Motorola, Nokia • Throughput: < 1Mbps • Range: < 30 meters • Spectrum: Unlicensed • Applications: Device to device communications • Evolution: Version 2.0 Bluetooth
- 5. • Specifications defined by IEEE 802.11 groups andpromoted by the Wi-Fi Alliance • Largely driven by chip and hardware manufacturers • Throughput: - 802.11b –11 Mbps 802.11a / 802.11g –54 Mbps • Range: < 100 meters • Spectrum: Unlicensed • Applications: Local wireless broadband access • Evolution: 802.11n >100 Mbps Wi-Fi (Wireless Fidelity)
- 6. • Specifications defined by IEEE 802.16 groups andpromoted by the WiMAX Forum • Largely driven by chip and hardware manufacturers • Throughput: up to 40 Mbps • Range: up to10 kilometers • Spectrum: Licensed and unlicensed • Applications: Last mile wireless broadband access • Evolution: 802.16e adds mobility WiMAX (Worldwide Interoperability for Microwave Access)
- 7. • Specifications defined by the TIA and 3GPP2 • Largely drivenbywireless operators and equipment manufacturers • Throughput (peak): - up to 2.4 Mbps to device - up to 153Kbps from device • Spectrum: Licensed • Applications: Mobile wireless broadband access • Evolution: 1xEV-DO RevA QoS(VoIP) 1xEV-DO
- 8. Source: Fye Associates SMS WAP Voice Email w/o Attach. Mobile Professional Mobile Service Worker Full Desktop Equivalent Network Cost $ $$$ 2G 3G WLAN Service Profile ROIdeclines across service profiles as colors change from light todark 3G Data Services: Network Resources vs. Revenue
- 9. • Mobile Internet/Intranetaccess will require10-200Xnetwork capacity of voice per subscriber -Desktop-equivalent 3Gaccess for laptops andPDAs is unlikelyto produce revenueproportional to the requirednetwork investment • Wireless data roamingcombines 3Gtechnologies for wide-area, mobile coverage with WLANaccess for localized high-data-ratecoverage -One-bill roaming is first essential step to full 3G/WLANservice integration -Full handoff with session continuityis not required to meet currentcustomer expectations - Availability of converged devices andservices such as VoIP could change this How Public WLANs Compliment 3G Services
- 10. • WLAN business models arestill in early development stages • Residential and enterprise WLAN adoption drives demand for public WLAN access • A large majority of new laptop computers produced today are equipped with WLAN • Multiple business and pricingmodels arebeing tested for sustainability - Manyservice providersareelecting nottobuild out their own WLAN networks orlimiting deployment tostrategic locations - Flat rate, per session, per minute pricing Public WLAN Business Models
- 11. Case Study: SBC • Currentlyoperates over 4500hotspots - UPS Stores, Barnes andNoble Bookstores • Currentlyprovides access to their wireline, DSL, and dial-up internetcustomers • Expected to provide access to their cellular subscribers • Offers their hotspots to otherproviders via roaming agreements Public WLAN Business Models (continued)
- 12. Case Study: Sprint • Currentlyoperates 20 hotspots - Mostly airports • Currentlyprovides WLANaccess to their cellularand enterprise subscribers • Plans to provide subscribers access to morethan 25,000domestic and international hotspots by yearend 2005via roamingagreements • Focusing their efforts on supporting securemobile workforce access across 1xEV-DO, WLAN (enterprise, homeand public access), and dial-up Public WLAN Business Models (continued)
- 13. Case Study: unnamedsmall wireless operator • Currentlyoperates no hotspots • Desires to provide their existing wireless subscribers with WLANaccess • Planningto launchservice consisting of access to 6000+hotspots exclusively through roaming agreements • Retail pricing will bebased on markingup the negotiated wholesale roamingrates • This creative approach has verylittle financial risk Public WLAN Business Models (continued)
- 14. • A WiMAX networkis configured in muchthe samewayas atraditionalcellular network -Strategically located base stations using a point-to-multipoint -- architectureto deliver services over a radius of up to several kilometers • PositionedasaDSLorcablemodem replacement • Ideal technologyforbuild-outin areasnotcurrentlyserved byDSLorcable • Deploymentsuccessdependson securing basestationsites orantennarights Unique role of WiMAX for Wireless Operators
- 15. • Exitingwireless operatorshaveanadvantagein thattheyusuallyhavealreadysecuredbase stationsitesorantennarights -Wireless operators can either provide WiMAXservices directly or provide access for other WiMAX providers • WiMaxis anexcellent technologyforsupportingWLANbackhaul • WiMAX networkscanalso beusedforcellular backhaultominimizewireless operator dependencyon backhaulfacilitiesleased fromotherprovidersandcompetitors Unique role of WiMAX for Wireless Operators (continued)
- 16. • Manywireless broadbandtechnologiesarecomplementaryandcanbecombined tooffera morecosteffectivesolution • Wirelessoperatorsareuniquelypositionedtooffertheir subscribersamultitudeofwireless broadbandservices • Creativebusinessmodelsfordeploying WLANservices exist which allowforminimal financialrisk • Roamingis thekeyenabler forexpandingfootprintfor3G andWLANservices Conclusions