Wordpress #3 : content strategie
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The document discusses content strategy for Wordpress blogs. It covers topics like content curation, creation, distribution, automation, SEO, and analysis. Specifically, it provides recommendations for curating content by finding and organizing information. It also gives tips for creation such as planning with a calendar, focusing with timers, and illustrating with stock photo sites. Plugins are recommended for distribution on social media and automation through APIs and web scraping. SEO optimization is covered along with suggested plugins and tools. Metrics for measuring audience are also discussed. Hands-on exercises are provided to put the strategies into practice for a pop culture blog.
Wordpress #3 : content strategie
- 1. Wordpress : Content strategie
- 2. 1. Veille & curation
- 3. Curation ? Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Source : http://en.wikipedia.org
- 6. 2. Création
- 10. 2. Diffusion
- 11. Réseaux sociaux & communauté
- 12. Réseaux sociaux & publication
- 15. API ? Web APIs are the defined interfaces through which interactions happen between an enterprise and applications that use its assets.An API approach is an architectural approach that revolves around providing programmable interfaces to a set of services to different applications serving different types of consumers. Source : http://en.wikipedia.org
- 16. Web Automation
- 18. 4. SEO
- 19. SEO ? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. Source : http://en.wikipedia.org
- 22. 5. Analyse
- 24. 3. Mise en pratique
- 25. Exercice : Pop Culture (1) Mettre en place un plugin pour faciliter le partage sur un réseau social pertinent pour la cible Mettre en place le plugin « WordPress SEO byYoast » Mettre en place un service d’analyse d’audience
- 26. Exercice : Pop Culture (2) Créer une présentation de 5mn pour présenter votre blog. La présentation contiendra : une présentation du concept, de la cible, une démo.
- 27. Merci pour votre attention.