Workforce passport program session 8&9
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This document provides information on key business concepts including market, business, mission, vision, product types, sales and marketing, trends in business, and business planning. It defines a market as potential or current customers. A business is an organization that exchanges goods and services for money. It must have investment and customers to be profitable. The document discusses the differences between a mission, which is what an organization does, and a vision, which provides inspiration. It also outlines different product types, sales versus marketing, and trends in business models like B2B, B2C, and online sales. Finally, it provides an overview of sections to include in a business plan such as introduction, products/services, pricing, market analysis, sales
Workforce passport program session 8&9
- 3. MARKET Market is any potential or current customer
- 4. BUSINESS • An organization or economic system where goods and services are exchanged for one another or for money. • Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.
- 5. MISSION Military force mission Azhar mission It is about what a person does.. Example: Our mission is to promote and develop the growth of robotics education for kids, teens and young people in Kafrelsheikh.
- 6. VISION Seeing something Provides Inspiration Excite people. What you wanna be or become: Example: The safest, most comfortable airlines in the Region.
- 8. SALES & MARKETING Sales: Kotler describes sales as the process of persuading customers to purchase the company’s product or service.
- 9. Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” *
- 12. TRENDS IN BUSINESS B2B B2C C2C C2B Sole proprietorship Partnership Corporate Retail Wholesale Service business Online
- 13. 57357
- 14. BUSINESS PLAN 1.0 Introduction: 1.1- The cover Your cover should say the words, business plan.. Includes: I. Name of group members. II. Business name. III. Company logo. IV. Name of instructor. V. Class VI. level
- 15. 1.2 executive summary • A brief summary of the whole report. • To be prepared after the report is finished
- 16. 1.3 TABLE OF CONTENTS • All pages of your business plan should be correctly numbered. • The table of contents should include the page numbers. 1. Mission statement. 2. Business form. I- service or manufacturer or both II-Ownership. Who owns, Sources of financing, shareholders’ Stakes? III-Location.: Map Where and Why?
- 17. 2.2 Products or services of the company Product description? Service description?
- 18. 2.3 Pricing: C+PM = P Types of goods Price elasticity of demand is a measure of the change in the quantity demanded or purchased of a product in relation to its price change. Expressed mathematically, it is: Market share?
- 19. 3.0 MARKET ANALYSIS 3.1 Target market analyisis STP Segmentation: 1. Gender 2. Education 3. Age 4. Income 5. Purchasing power 6. Residence location 7. Life styles
- 20. Individual customer Corporate customer Direct or indirect
- 21. MARKET NEEDS Stastetics Trends Potential Market size Competitors New market share after you
- 22. COMPETITION Short discussion of each businesses’ primary competitor. Explain how your business can capture or share of their business. (two at least) Explain their strengths and weaknesses.
- 23. 4.0 SALES AND MARKETING Advertising and promotion All advertising vehicles & promotional tools Advertising : Brochures Billboards Light banners Posters Flyers Media Roaming vehicles
- 25. 5. FINANCIAL PLAN 5.1 Balance shhet
- 27. 7.0 APPENDIX
- 44. OPEN QUSTI