Working in Digital Environments
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The document explores the transition from traditional hierarchical structures to network-based digital working environments, emphasizing the importance of social media in shaping customer interactions and communication practices. It highlights the need for emergent and context-based collaboration, suggesting that digital platforms enable more effective and responsive work environments. Additionally, it discusses the growing value of virtual goods and non-monetary transactions in modern economies, particularly in countries like China and Korea.
Working in Digital Environments
- 1. WORK IN DIGITAL ENVIRONMENTS PASI MÄENPÄÄ Executive Vice President, Corporate Customers From Hierarchy To Network A NEW ERA OF
- 2. ALL SERVICES THAT MATTER ALREADY HAVE SOCIAL FEATURES SHARE ON RATE VOTE COMMENT
- 3. FINLAND are on Facebook. 42% Source: Facebakers 8/2010
- 4. FINLAND look for information on the web about products and services. 86% Source: Tilastokeskus
- 5. FINLAND top websites are social media services. 10OUT OF5 Source: Alexa
- 6. FINLAND 20 20OUT OF19 Source: Alexa top websites include social media features. (except nordea.fi)
- 7. SOCIAL MEDIA DIGITAL MEDIA=
- 9. CHANGES OUR MEETINGS SERVICE SALES CULTURE MANAGEMENT COLLABORATION LEISURE & FREE TIME
- 10. CENTRALIZED WORK DISTRIBUTED WORK NATURE Repetitive Situational DIRECTION Managed Autonomous ORDER OF TASKS Linear Non-linear ENVIRONMENT Structured Dynamic SKILLS Reproducable Diverse, specialized LEARNING Just-in-case Just-in-time METRICS Speed, consistency Meaning, diversity WORK HAS CHANGED.
- 11. IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESS THE WRONG PEOPLE PRESENT.
- 12. IN DIGITAL WORKING ENVIRONMENTS THERE COULD BE MORE OR LESS THE RIGHT PEOPLE PRESENT.
- 13. DO WE ENABLE EMERGENT COMMUNICATION PRACTICES? TelePresenceMeeting Center
- 14. DIGITALLY DISTRIBUTED COMMUNICATION COORDINATION RESPONSIBILITY✖ ✖ ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS MANAGEMENT & COLLABORATION =
- 15. DIGITAL DISTRIBUTION LEADS TO A CLOUD COMPANY Technology Platforms Communication Practices+ Distributed & Transparent TOOLS CULTURE
- 16. DISTRIBUTED COMMUNICATION PRACTICES LINEAR WORK WHAT IS THE SEQUENCE? PAST • Point-to-point • Linear • Pre-defined • Prediction CREATIVE WORK WHAT IS THE CONTEXT? TODAY • Context based • Temporal • Emergent • Responsiveness
- 17. Infrastructure Workforce: Collaboration DISTRIBUTED TECHNOLOGY PLATFORMS Ideas: Innovation Computing: Automation Sales, Marketing, CS: Customer interactions Storage: Information S3 Infrastructure ... ... ... PaaS Virtual Desktop Oma elisa Meeting Center Dropbox
- 18. EXAMPLE: DECENTRALIZED R&D “You know better than anyone else what you want from Starbucks.”
- 19. Social Media and Virtual Money Are financial institutions underestimating the value of digital non-monetary transactions?
- 20. • purchase of virtual and physical goods • social gaming and social networking • social lending and donations • online match making services Examples of value exchange online Facebook Credits
- 21. VIRTUAL GOODS ARE VALUED LIKE REAL GOODS. 7. Cultural References 8. Licences 9. Rarity 10. Price 1. Performance 2. Functionality 3. Visual & Sounds 4. Background Fiction 5. Provenance 6. Customizability Instrumental attributes Hedonistic attributes Social attributes Ref: Vili Lehdonvirta, Virtual Economy Research Network (2010)
- 22. IN CHINA AND KOREA VIRTUAL GOODS GENERATE MORE REVENUE THAN ONLINE RETAIL AND ONLINE ADVERTISING.
- 23. WIDE TAKING OF RESPONSIBILITY CONCLUSION: TOMORROW IS DIGITALLY DISTRIBUTED EFFICIENT COORDINATION HIGH QUALITY COMMUNICATION INTERACTIVE VALUE CREATION
- 24. FOLLOW ME. PASI MÄENPÄÄ Executive Vice President, Corporate Customers Designed by: From Hierarchy To Network