Working with HubSpot - My user journey
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The document discusses aligning sales and marketing efforts through content creation and buyer personas. It outlines creating buyer personas based on interviews with sales representatives and customers to develop targeted content. An e-book was created and downloaded 700 times, helping sales. The document recommends informing and getting feedback from sales on content, and using their tools to better connect marketing and sales efforts. Content is described as the "glue" that connects different teams and the customer journey.
Working with HubSpot - My user journey
- 1. Working with HubSpot My User Journey Friday 22 November 13
- 2. My most important point? Sales and Marketing: united we stand! Image Credit: Mark Friday 22 November 13
- 3. Who am I? Anabel De Vetter Content Creator Tech enthusiast Word freak @anabeldevetter anabel@showpad.com Friday 22 November 13
- 4. Agenda • Buyer and Content • Sales Reps as a resource • Sales and Marketing alignment: it takes two to tango • Content is... (no, not king, queen or any royalty) Image Credit: Fabiola Medeiros Friday 22 November 13
- 5. Buyer: who buys our stuff? Info from Sales Reps combined with HubSpot training Friday 22 November 13
- 6. Buyer interviews Good: Marketing talks to customers! Friday 22 November 13
- 7. And here they are.... Meet VP Sales Victor and Marketer Elizabeth, our Buyer Personas sales@showpad.com Friday 22 November 13 @showpad www.showpad.com
- 8. Content: what can we use straight away? Start today! • Think quick win for sales. • Done is better than perfect. • What problem do you solve? Friday 22 November 13
- 9. The first born Share the pride • 700 downloads • Reps love the followup power of this • Used in e-mail, blog, website, on tablets... Friday 22 November 13
- 10. The spin-off Aimed at our other buyer persona, talks specifically about her pain points Friday 22 November 13
- 11. Use e-book further in blog posts... Source: CITE world Friday 22 November 13
- 12. Sales reps as a resource Ask and listen Motivate to share Make useful stuff Source: CITE world Friday 22 November 13
- 13. It takes two to tango Inform Ask feedback Use their tools Source: CITE world Friday 22 November 13
- 14. It takes two to tango Inform Ask feedback Use their tools Source: CITE world Friday 22 November 13
- 15. Content is... GLUE! Between: Marketing & Sales Customers & your business Inbound & outbound Source: CITE world Friday 22 November 13
- 16. Thanks! Next step: webinar? www.showpad.com/ webinars Friday 22 November 13