Worth and value in PR
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There are three factors to consider in any PR project: speed, quality, and price. You can only optimize two of the three. It is important to balance the needs of both the agency and the client. Clear communication of objectives is essential. Any PR project should have a written plan that outlines the budget, objectives, and expected results.
Worth and value in PR
- 1. $ WORTH AND VALUE IN PR A BRIEF GUIDE TO BALANCING
- 2. 1. There’s three sides to every story Speed Quality Price High quality + fast $ High quality + cheap Fast + cheap = = = In business transactions you can only pick two $
- 3. 2. The need for balance You need each other and you need to achieve the right balance. Agency Client Agency Client Agency Client $
- 4. 3. Communication is everything Clear objectivesBusiness Agency $
- 5. 4. Write it all down Clear plan Budget Objectives Results .......................................................... .......................................................... .......................................................... .......................................................... $