Writefor media ucsd_ext_spring12_3_pt2
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The document provides guidance on using photographs, charts, and graphics for media reporting. It discusses concepts to consider for effective photos like drama, action, and unusualness. It also covers photo composition techniques like using the thirds and including cutlines or captions. For charts and graphics, it describes types like bar charts, pie charts, and line charts that are suited to different types of numeric and non-numeric data. It emphasizes the importance of clarity, simplicity, labels, sources and ensuring charts accurately represent the data.
Writefor media ucsd_ext_spring12_3_pt2
- 1. Writing for Media Session #3, Part 2 “Reporting with Text & Images” UCSD Extension Spring 2012
- 2. Photography • Know how to use a camera • Carry a camera always (iPhone) • Edit photos (basic skills) • Integrate photos with stories
- 3. Concepts of Photos • Drama (something is going on here) • Action (fires the imagination) • Expression (tells a good story) • Unusualness (normally do not see)
- 4. ‘Threes’ of Photos • Long Range (entire scene/envrionment: disasters, big events) • Midrange (bring closer to subject: sports) • Close-up (detailed info, value, won’t get) • Thirds (gets photogs away from centering photos, more natural placement • Cutlines or captions (explains photos)
- 5. Cutlines/Captions • What is the picture about? • What is its relationship with the story? • Who are the people in it? • Where/when are the events taking place? • What does the picture mean?
- 6. Caption Rules • Use present tense to describe picture • Confirm IDs of people in picture • Be as specific as possible • Avoid cliches (“...is pictured...”) • Be accurate
- 7. Reporting w/ Graphics • Numbers • bar charts, pie charts, line charts • No numbers • Maps, flow charts, org charts
- 8. Chart Characteristics • Accuracy • Clarity • Simplicity • Attribution • Numerical data • bar, line, pie
- 9. Bar Charts • Columns • Shows amounts and relationships • shows change over time • Shows single set of data or multiple sets • Compare pieces or sets of data
- 10. Line Charts • Must show change over time (stocks) • change in relationships • Data on Y-axis • Time on X-axis
- 11. Pie Chart • Shows data divided up as a whole • compare sets of data • Time not an element • Usually expressed in percentages adding up to 100%
- 12. Good Graphic Contains • Headline (ID info) • Chart (appropriate for data it represents) • Labels (show elements) • Explainer box (caption) • Legend (data used) • Source/credits (who built it, where it came from)
- 13. Building a Chart • Excel • Google Docs • Keynote
- 14. Know Your Math • Mean or average • Media • Percentage • Percentage of change • Ratios
- 15. Questions...