Writing for web & blog wordpress 19.1.2012
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The document provides guidelines for effective blog writing, emphasizing brevity, clarity, and actionable content. It outlines techniques such as using bullets, avoiding jargon, and structuring posts with headlines and inverted pyramids for better readability. Additionally, it details practical steps for posting on WordPress, including adding categories, tags, and links.
Writing for web & blog wordpress 19.1.2012
- 1. Caridad Machín Camacho IRC
- 2. 1. 3 blog examples 2. Hints 3. Practical exercises
- 6. One editor gets a long letter from a friend. After signature at the end of many pages is a scribbled apology: “Pardon me for going on. I didn’t have time to write a shorter letter”.
- 7. 1. Keep, cut, or kill?, 2. No passive in Web headings 3. F-shaped pattern (1st 2 paragraph +imp.inf) 4. Use old keywords titles 5. Show numbers as numerals 6. Microcontent: writing headlines, page titles 7. How to write inverted pyramids in blogs?
- 8. Brief& get to the point quickly Actionable content. Avoid overuse adj & adverbs Divide your text in blocs. Leave a space between lines. ±45 words X paragraph Use bullet points instead of whole sentences. Write important words in bolds Use short instructions. i.e.: Fill in the form
- 9. New Words can Ruin Your Search Rankings Do not use marketing and internal vocabulary
- 10. Clearly explain what the article is about. Don’t use acronyms in titles Useplain language: no puns, no "cute" or "clever" headlines. Make the first word an important, information-carrying one.
- 11. The inverted pyramid is more important. Users don't scroll, very frequently only read the top part of an article. conclusion explanation details
- 12. Log in at: http://wordpress.com/
- 13. Go & add a New post Copy your post or write your post Add a category and tags Pingback & allow comment to your post Add a link and later unlink Insert a more tag (divide your post) Bold a few words Add a picture Save as a draft first Add sharing buttons to your post.