Roger Walton, VP EMEA at X-IO Technologies - Flash Storage: Solving Business Solutions or Just Another Tool?
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X-IO Technologies provides enterprise storage solutions focused on balancing performance and reliability. They have over 7,000 storage units installed in 28 of the Fortune 100 companies. The document discusses how the storage market is evolving with applications demanding higher performance. It notes that customers are unclear about the differences between flash-only and hybrid storage arrays and that the biggest barriers to high performance storage are cost, new/unproven technologies, and validity of performance claims. The ideal solution is described as a mix of hard disks and flash that allows real-time tiering of data.
Roger Walton, VP EMEA at X-IO Technologies - Flash Storage: Solving Business Solutions or Just Another Tool?
- 1. X-IO Technologies Balancing Performance & Reliability 20th March 2013 Gavin McLaughlin Solutions Development Director X-IO International
- 2. Who are X-IO? • Enterprise Storage vendors since 1997 • Former division of Seagate – charged with designing zero touch, high performance storage from hard drives • Over 7,000 ISE units installed • Already proven in 28 of Fortune 100 • Based in Colorado, US with offices in EMEA and Asia • Focused on next generation of highly available storage with seven year duty cycles X-IO Technologies – Confidential
- 3. Global Customers 3 X-IO Technologies – Confidential
- 4. Gavin McLaughlin • 26 Years in IT Industry • Focus on helping organisations build solution stacks with enterprise storage • Based in UK but international focus • Speakers at many events and conferences and author of storage marketplace change press • Currently focused on helping customers cut through the hype and marketing around high performance storage X-IO Technologies – Confidential
- 5. State of the Market X-IO Technologies – Confidential
- 6. The Storage Market is Evolving 2008: Applications are being starved of performance by SAN controllers. Storage teams in control. 2012: The fight back by the applications, Oss and Hypervisors is out there. Storage should focus on its core strengths and not just vendor lock-in 6 X-IO Technologies – Confidential
- 7. Market Clarity How clear are you about the benefits offered by flash-only arrays vs. traditional HDD arrays? 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 1001-3000 employees More than 3000 employees Financial services Manufacturing distribution and transport Retail, Other commercial sector Very unclear Quite unclear Quite clear Very clear There are no benefits X-IO Technologies – Confidential
- 8. Clear Confusion What are the three main differences between flash-only arrays and hybrid (mixed flash and hard disk) arrays? Size Sector More than Retail, distributi Other 1001-3000 Financial Total 3000 Manufacturing on and commercial employees services employees transport sector Flash-only arrays are faster 76% 78% 74% 76% 80% 72% 76% Flash-only arrays use less 75% 72% 78% 64% 68% 84% 84% power/cooling Flash-only arrays take up less 60% 60% 60% 52% 60% 56% 72% space Flash-only arrays are more reliable 40% 40% 40% 32% 40% 52% 36% Flash-only arrays are easier to use 21% 18% 24% 32% 28% 12% 12% than Hybrid Flash-only arrays cost the same as 16% 20% 12% 20% 12% 24% 8% Hybrid arrays Other (please specify) 0% 0% 0% 0% 0% 0% 0% There are no major differences 4% 4% 4% 8% 4% 0% 4% X-IO Technologies – Confidential
- 9. Barriers to solving problems What are the biggest barriers about purchasing and implementing High Performance storage? Size Sector 1001- More than Retail, Other 3000 3000 Financial Total Manufacturing distribution commercial employee employee services and transport sector s s Cost 75% 74% 76% 68% 76% 68% 88% New & unproven 56% 58% 54% 56% 64% 44% 60% Validity of claims 27% 20% 34% 28% 28% 40% 12% Complexity 24% 30% 18% 28% 16% 28% 24% Yet another silo 11% 10% 12% 16% 12% 8% 8% Unknown vendors 7% 8% 6% 4% 4% 12% 8% X-IO Technologies – Confidential
- 10. Achieving the Best of Both Worlds Balancing Cost, Growth & Risk Traditional High Enterprise Performance HDD Storage Flash Storage Strengths Strengths Price I/O Performance Proven Technology Low Latency Low Risk Low Power* Weaknesses Weaknesses Latency Finite Lifetime Perceived Reliability Mixed workload ability Density / Scale Cost X-IO Technologies – Confidential
- 11. Achieving the Best of Both Worlds Balancing Cost, Growth & Risk • Only real- Traditional High time Hybrid Enterprise Performance Storage HDD Storage Real-Time Flash Storage available Hybrid • High Hard Drives for… Storage Flash Drives for… Capacity Performance Low Latency Sequential Workloads Balanced Random Workloads • Low Power Longevity Performance Footprint • True Cost Balance of Reliability Cost, Risk & Growth • Unique 5 year inclusive warranty X-IO Technologies – Confidential
- 12. What’s the ideal solution ? Which of the following is the most ideal storage solution for your business? 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 1001-3000 employees More than 3000 employees Financial services Manufacturing distribution and transport Retail, Other commercial sector Mix of hard disk & enterprise grade flash with real-time tiering of data All hard disk based, with SSD cache All flash based, enterprise grade All hard disk based All flash based, consumer grade X-IO Technologies – Confidential
- 13. Performance where it’s needed Intelligent Hyper ISE Storage with Element CADP High Availability Consistent Scale-Out Accelerated Performance Management Performance Delivering Delivering Zero-Touch Highest IOPs in Risk Reliability SSD performance the Storage Growth Cost with low cost, TCO marketplace and operational with HDDs simplicity X-IO Technologies – Confidential
- 14. The X-IO Effect Reduced virtualisation support calls by Large Housing Association 80% with capex spend at less than 70% UK of incumbent storage vendor Industrial Manufacturer Reduced SAP Transaction times by 90% Germany with an investment of $100,000 Reduced “close of business” time from 4 Retail Banking ISV hours to 40 minutes and changed EMEA storage footprint by 93% Cloud Services Provider Increased I/O performance by 25x and UK improved VM deployment speed by 20x X-IO Technologies – Confidential
- 15. Storage is all about Balance • Hard drives are far from dead Capacity where it’s needed • Flash is a tool, not a solution Activity based tiering can be dangerous – Use real time IO analysis • The storage marketplace is changing Storage should provide performance and reliability – not whistles and bells • Look at 5 year TCO, not just acquisition price Also balance £/GB and £/IOP – Not mutually exclusive X-IO Technologies – Confidential
- 16. THANK YOU Gavin McLaughlin +44 7973 264246 gavin@x-io.com