This document discusses why WordPress is a good content management system choice. It notes that WordPress is simple, standards compliant, has built-in SEO features and useful SEO plugins. It recommends focusing on content over software features and treating SEO as a science through testing and improving strategies. Useful WordPress plugins are highlighted like All-in-One SEO, Google Analytics, Google XML Sitemaps, and others that help with indexing, caching, social media integration and more.