ad:tech - YOOSE - The Uprise of Location Based Services
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Location-based services are becoming increasingly popular, with 60% of people in the US and UK aware of them. 46% of people who receive location-based mobile ads take action such as visiting the advertised store. 40% of smartphone users have used location-based mobile coupons. Retailers are engaging with consumers through location-targeted mobile ads and coupons to drive customers to their stores, with redemption rates up to 7% for some campaigns. Companies are using location-based advertising networks to distribute mobile coupons and ads to publishers, developers and consumers to promote their businesses locally.
![QUESTIONS? CHRISTIAN GEISSENDOERFER | Founder & CEO | [email_address] | +65 8223 7367 GET IT NOW ON m.yoose.com](https://image.slidesharecdn.com/yooseadtech20110615-110727213101-phpapp02/85/ad-tech-YOOSE-The-Uprise-of-Location-Based-Services-24-320.jpg)
ad:tech - YOOSE - The Uprise of Location Based Services
- 1. The Uprise Of Location Based Services Christian Geissendoerfer - CEO
- 2. 6 in 10 aware of location based services awareness: USA & UK Familiarity: Japan Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
- 3. 46% TOOK Action Went into the retailer’s store Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
- 4. 40% of Smartphone users have sourced coupons Source: Google & IPSOS - http://t.co/cHQODSZ
- 5. 25% MOBILE redemption 1% paper coupons Source: acardo, Valassis & own research
- 7. the hyper-local mobile ad network We engage consumers through location targeting and couponing
- 10. MOBILE BANNER AD
- 11. MOBILE BANNER AD
- 12. MOBILE BANNER AD
- 13. GRAB YOUR FREE COFFEE GET IT NOW ON m.yoose.com
- 14. HOW DOES IT WORK? – DISTRIBUTION
- 15. OVER 11,000 PUBLISHER ’S AND DEVELOPERS IN OUR NETWORK!
- 16. HOW DOES IT WORK? – REDEMPTION Coupons can be redeemed in different ways: Simple view – from a device Scan with mobile device – device to device Scan with webcam Code on the web –via YOOSE dashboard/POS system Scan with POS scanner Flexible solutions to adopt retailer’s environment.
- 17. SELF SERVICE & REPORTING
- 19. four week campaign Nov/Dec 2010 100% increase of CTR (click through rate) over current average Singapore CTR CASE STUDY – TRUE YOGA/TRUE FITNESS
- 20. McDonald’s achieves a 7% click-thru rate with 39% clicking to route them to the nearest McDonald’s restaurant. CASE STUDY – NAVTEQ / McDONALDS
- 21. WHO ELSE? - TRIPADVISOR Local bookings
- 22. WHO ELSE? Local deals
- 23. WHO ELSE? - GROUPON
- 24. QUESTIONS? CHRISTIAN GEISSENDOERFER | Founder & CEO | [email_address] | +65 8223 7367 GET IT NOW ON m.yoose.com