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You are a Designer
APatient-CenteredDesignThinkingWorkshopfor
theFrankelCardiovascularCenter
February 4th, 2019
Joyce Lee, MD, MPH
Health IT Champion for FFMI
Robert P. Kelch Professor of
Pediatrics
doctorasdesigner.com
medium.com/@joyclee
Twitter: @joyclee
How might we improve the
conversation between patients
and providers at the CVC?
Our Challenge:
What is
design?
Can the user
accomplish
their goal?
It’s a Wednesday
at 4:30 PM and
you have a 30 min
meeting.
Can you interpret
this sign?
@joyclee
Can I park here?
How long can I
park?
@joyclee
The Problem
A $95 parking ticket
@joyclee
“But I read the sign, and I
thought I could park there!
Did I misunderstand
something??”
“I wondered why the signs
had to be so complicated.”
“My mind felt like it was
doing intense math
whenever I tried translating
the signs.”
-Nikki Sylianteng
@joyclee
Understanding the
Problem
@joyclee
toparkornot
topark.com
Ideating Solutions
@joyclee
toparkornottopark.com
toparkornottopark.com @joyclee
Prototyping Solutions
@joyclee
Testing
Testing and More
Prototyping
@joyclee
@joyclee
Finally, A Parking
Sign That's Easy To Read
@joyclee
Graduate School
Applicant
Who is qualified to be a
designer?
Parallels between Parking
and Healthcare
@joyclee
What
medicine do I
take?
What time
and day do I
take it?
@joyclee
You are a Designer: A Patient-Centered Design Thinking Workshop
Patients and caregivers.
Not doctors, nurses, clinic
managers, administrators, or
insurers.
Focus on the end-users in
healthcare:
@joyclee
The Design Process:
Empathy.
Define.
Ideate.
Prototype.
Testing.
@joyclee
@joyclee
@joyclee
Talk to patients
about the pain
points;
don’t make
assumptions
Empathy.
@joyclee
Encourage patients to
define the problem.
Define.
@joyclee
Collaborate
& think of
lots of wild
and crazy
ideas.
Ideate.
@joyclee
Sketch, draw,
glue, code.
Prototype.
@joyclee
Show your
prototype to
users and
get their
feedback.
Test.
@joyclee
Prototype.
Test.
Prototype.
Test.
Prototype.
Test.
@joyclee
Design ensures that
you are solving the
right problem.
@joyclee
Our Challenge:
How might we improve the
conversation between patients and
providers at the CVC?
Ground Rules
Patient Experts/Designers:
You are the experts
We are here to design with you
If you are uncomfortable, say so
Design Team:
Respect the experts
Listen and have empathy
Everyone:
Defer Judgment
One conversation at a time
Go for volume
Be visual
Build on the ideas of others
Stay on topic
Have Fun!
Understand the problem before
trying to solve it.
Empathy.
(15 min.)
Ask open-ended questions:
Who? What? When? Where?
Why? How?
Listen for something unexpected
Ask why...
and then ask it again...
and again...
Address the client’s specific
problems and needs.
Define.
(10 min.)
Define a problem your client is
experiencing.
Capture your findings and take a
stand on how to address your
client’s needs.
I was surprised to learn…
The client needs a way to…
Sketch solutions for your client’s
needs.
Ideate.
(15 min.)
Generate ideas to test.
Sketch out solutions to your
partner’s needs.
Be messy, be creative, get to a good
idea.
Don’t worry about potential
roadblocks (cost, staffing,
technology, etc)
Sketch and build your best idea.
Prototype.
(15 min.)
Prototype your solution.
Reflect on your partner’s feedback
and sketch your best ideas.
How can you best serve the client’s
needs?
Get feedback from your users.
What works? What doesn’t?
Use their feedback
to improve your idea
Test.
(30 min.)
Thank you,
health designers.

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You are a Designer: A Patient-Centered Design Thinking Workshop