Z group project guide
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1) The document provides guidelines for a group project applying concepts from an SID 2105 Computer Applications course. It outlines 6 steps for the analysis: developing a hypothesis, picking one factor to analyze, collecting data from 3 sources, applying 2 analytical frameworks, revising the original hypothesis, and stating a conclusion. 2) Students are instructed to focus their analysis on a specific company, product, or service. They should divide tasks among group members and consider how to allocate marks for individual effort. 3) The document describes each step in more detail, including developing an initial rating for factors, identifying a positive or negative factor to examine, qualitative and quantitative data sources, and frameworks covered in lectures that could be applied.
Z group project guide
- 1. SID 2105 Computer Applications Group Projects Guide How to develop and research your projects Revised March 2019
- 2. SID 2105 Computer Applications General Guidelines • The objective of the group project is to apply the material covered in the lectures and videos to a real world scenario. • If you don’t have one, pick a specific company, product or service to narrow down your focus. • Divide the tasks amongst the group, for instance some of you can work on the analysis, others on the presentation. • Together you’ll need to apply the frameworks from class (more on that to follow). • Marks will be allocated by group and individual effort, in case you feel someone in your team is not contributing their share. • Consider the audience (me) is already familiar with the topic, so don’t spend too much time or energy on explaining how the products of services work, instead focus on the analysis and conclusions.
- 3. SID 2105 Computer Applications Procedure Steps 1) Develop a Hypothesis 2) Pick ONE Factor 3) Collect Data (THREE Sources) 4) Analyze using TWO Frameworks 5) Revise Original Hypothesis 6) State a Conclusion
- 4. SID 2105 Computer ApplicationsSID 2105 Computer Applications 1) Develop a Hypothesis • A hypothesis is an educated guess of results you expect to see in your analysis • Hypothesis are neither right nor wrong, they are merely proven or disproven. • Start by evaluating all six factors, it does not have to be in depth, discuss amongst your group and apply a scale from 1 to 5 (1 = worst, 5 = best) • You can use a graphic similar to the one in the right to summarize your initial guess.
- 5. SID 2105 Computer ApplicationsSID 2105 Computer Applications 1) Pick ONE Factor • Out of the six Factors pick one that you would like to analyze, it can be either a positive or negative one • At this stage you can make some assumptions, your data will confirm or disprove your original hypothesis • In the next sections you will collect data and apply the frameworks to complete the analysis. You will then re-visit your original hypothesis and revise it if needed. Negative Factor = 1 “Company X has a serious problem in terms of user interface” Positive Factor = 5 “Company X has a successful tech strategy that enables it to surpass its competitors” Neutral Factor = 3 “Company X has good automation or AI, but it could be improved a lot more ”
- 6. SID 2105 Computer ApplicationsSID 2105 Computer Applications 3) Collect Data (three sources)
- 7. SID 2105 Computer ApplicationsSID 2105 Computer Applications Collect Data: Qualitative Research Questions • What is a good guitar? • Who are the users? • What is their gender? • Social or economic profile? • Who is the competition? • What is a chord instrument? Research Sources Consumer Websites Company Marketing Social Media Data Demographic Data Interviews Documentaries Testimonials Expert Anecdotes
- 8. SID 2105 Computer ApplicationsSID 2105 Computer Applications Collect Data: Quantitative Research Questions • What is the best material? • Is there acoustics test data? • How is sound perceived by humans? • What are the market trends? • How many people bought new guitars? • Is there an industry standard? • How is quality being measured? Research Sources Academic Journals Statistical Data Graphs & Charts Economic & Sales Reports Manufacturing Journals Music Industry Magazines
- 9. SID 2105 Computer ApplicationsSID 2105 Computer Applications 4) Apply TWO Frameworks • You can apply any of the frameworks discussed on the lectures or videos. • You need a minimum of TWO but can use more if you think they are relevant. • Frameworks are not theories, they are a lens or maps to help you organize ideas. • Without facts and data, frameworks won’t be of much use, are analysis tools. • It`s probably easier to use frameworks to compare something to something else, so pick a second company to compare your pick. Framework Questions for Designers Questions for Managers Knowledge Funnel Creativity vs Rationality Invest in creativity or standardization Product Curve Heuristics vs Algorithms Focus on R&D or operations Innovator’s Dilemma Sustaining or Disrupting Should we innovate or optimize Drama of Leadership Level of Collaboration Foster conflict or conformity Strategy Mix Deliberate or Emerging Develop or improvise a plan Uncanny Valley Intuition Create something new or copy from the past Diffusion Social Referencing Follow the trends or create new ones Machine Learning Human or Machine Control Trust the machine or the human Intentionality Training or A.I. Invest automation or increase employee training
- 10. SID 2105 Computer ApplicationsSID 2105 Computer Applications 4) Applying the Frameworks Diffusion of Innovation Uncanny Valley Innovator Dilemma
- 11. SID 2105 Computer Applications 4) Applying the Frameworks Production Decline AlgorithmHeuristics MysteryMystery DesignResearch Competition • Deliberate Strategy • Sustaining Innovation Martin Guitars • Emergent Strategy • Disruptive Innovation
- 12. SID 2105 Computer Applications 4) Applying the Frameworks Algorithm Heuristic Mystery Competition Knowledge Funnel Martin Guitars
- 13. SID 2105 Computer ApplicationsSID 2105 Computer Applications 5) Revisions & Conclusion • Your original Hypothesis can stay the same or change depending on your research and analysis findings. • The conclusion you reach at this stage will be the starting point of your presentation • Your conclusion can state existing issues or a set of successful outcomes • Be clear and concise, write a paragraph clearly stating your overall conclusion • You should also state any assumptions or gaps that are not covered or you did not consider in your analysis.
- 14. SID 2105 Computer ApplicationsSID 2105 Computer Applications Research vs Presentation Show Data (Evidence) Explain Analysis (Frameworks) Hypothesis Results Conclusion Collect Data (Evidence) Analysis (Frameworks) Re- Evaluate (Hypothesis) conclusion Initial Assumption (Hypothesis) start end start end