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april25-26
sanfrancisco
cloud success starts here
PHP, Mobile and Rightscale - The
“Right” Way To Mobile
Kent Mitchell, Sr Director, Product Mgmt.
#2#2
#RightscaleCompute
Market Overview
Rapid expansion has been driven by benefits in speed of development and ease of working with the cloud
What are the main reasons you choose to
develop in PHP?
Note: Multiple responses allowed Data: UBM TechWeb Survey of 232
executives, architects or development managers actively using PHP or
considering building apps using PHP, May 2012
Compared with your next most-used language, is
PHP better or worse at each of the following?
Base: 117 respondents who are actively using PHP Data: UBM
TechWeb Survey of 232 executives, architects or development
managers actively using PHP or considering building apps using PHP,
May 2012
#3#3
#RightscaleCompute
CLOUD & MOBILE USAGE is a now a core design point
72%
of PHP Developers
are using cloud based
services & APIs
66%
of PHP developers
expect to work on
mobile apps in 2013
63%
of developers are
creating apps for
cloud deployment
Market Overview
With a community of over 5 million developers, PHP usage has significantly broadened in recent years
What type of application(s) have you built with PHP?
Base: 117 respondents who are actively using PHP Data: UBM
TechWeb Survey of 232 executives, architects or development
managers actively using PHP or considering building apps using PHP,
May 2012
Enterprise decision
makers are increasingly
choosing PHP to
develop business
critical applications
Functions of PHP apps have become diverse
#4#4
#RightscaleCompute
Mobile Apps Are More Than The Client
B A C K - E N D S Y S T E M S
• Provide services to clients
• Composite architecture
• Elastic scaling
Web-driven experience
M O B I L E & W E B
C L I E N T S
Mobile Back-end
Platform
APIs
S O C I A L A N D S A A S
#5#5
#RightscaleCompute
Top Considerations for Mobile Apps
• Bring mobile skills into core development team
• Adopt web standards early in the cycle e.g. HTML5/JavaScript
• Take a mobile first approach to UI & interaction design
• Adopt modern API-centric architecture
• Move from HTML to REST/JSON based communications
• Focus server-side on delivering personalized contextual experience
• Business logic sits on server/cloud and aggregates multiple systems
• Adopt Agile development & operations processes
• Mobile apps are inherently more “agile”
• Automation enables quality handoffs from dev to production
• Cloud back-ends support needed elasticity & scale
#6#6
#RightscaleCompute
Considerations When Choosing a Solution
• Agility & Scalability
• Dynamic languages enable development teams to code faster
• Automate your release management for continuous application delivery
• Use Cloud capabilities to cope with unforeseen spikes in demand and
support maximum back end flexibility
• Quality
• Give Development teams visibility to production issues to enable fast
problem resolution time
• Build for fault tolerance – Errors will happen
• Integration & Interoperability
• Strong suite of connectors to existing systems and modern SaaS and
social platforms
• Support multiple client device types
#7#7
#RightscaleCompute
Zend’s Mobile Application Solutions
• Zend Server
• Proven PHP scalability
• Powerful monitoring & diagnostics
• Full integration with most common cloud platform
• Transparent HA support
• Zend Server Gateway
• REST and RPC style Services
• Authentication, validation, simplicity
• Based on Zend Framework
• Integration to Social , SaaS and existing back-end systems
• Zend Studio
• Productivity
• Full support for PHP, HTML5, JavaScript, etc
• Drag and drop web service construction
• WYSIWYG Mobile client development
• Integration to Zend Server
• Cross Platform mobile-client deployment
#RightscaleCompute
#8#8
april25-26
sanfrancisco
cloud success starts here
Demo
april25-26
sanfrancisco
cloud success starts here
Q & A

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Zend php mobile and right scale rightscale compute 2013

  • 1. april25-26 sanfrancisco cloud success starts here PHP, Mobile and Rightscale - The “Right” Way To Mobile Kent Mitchell, Sr Director, Product Mgmt.
  • 2. #2#2 #RightscaleCompute Market Overview Rapid expansion has been driven by benefits in speed of development and ease of working with the cloud What are the main reasons you choose to develop in PHP? Note: Multiple responses allowed Data: UBM TechWeb Survey of 232 executives, architects or development managers actively using PHP or considering building apps using PHP, May 2012 Compared with your next most-used language, is PHP better or worse at each of the following? Base: 117 respondents who are actively using PHP Data: UBM TechWeb Survey of 232 executives, architects or development managers actively using PHP or considering building apps using PHP, May 2012
  • 3. #3#3 #RightscaleCompute CLOUD & MOBILE USAGE is a now a core design point 72% of PHP Developers are using cloud based services & APIs 66% of PHP developers expect to work on mobile apps in 2013 63% of developers are creating apps for cloud deployment Market Overview With a community of over 5 million developers, PHP usage has significantly broadened in recent years What type of application(s) have you built with PHP? Base: 117 respondents who are actively using PHP Data: UBM TechWeb Survey of 232 executives, architects or development managers actively using PHP or considering building apps using PHP, May 2012 Enterprise decision makers are increasingly choosing PHP to develop business critical applications Functions of PHP apps have become diverse
  • 4. #4#4 #RightscaleCompute Mobile Apps Are More Than The Client B A C K - E N D S Y S T E M S • Provide services to clients • Composite architecture • Elastic scaling Web-driven experience M O B I L E & W E B C L I E N T S Mobile Back-end Platform APIs S O C I A L A N D S A A S
  • 5. #5#5 #RightscaleCompute Top Considerations for Mobile Apps • Bring mobile skills into core development team • Adopt web standards early in the cycle e.g. HTML5/JavaScript • Take a mobile first approach to UI & interaction design • Adopt modern API-centric architecture • Move from HTML to REST/JSON based communications • Focus server-side on delivering personalized contextual experience • Business logic sits on server/cloud and aggregates multiple systems • Adopt Agile development & operations processes • Mobile apps are inherently more “agile” • Automation enables quality handoffs from dev to production • Cloud back-ends support needed elasticity & scale
  • 6. #6#6 #RightscaleCompute Considerations When Choosing a Solution • Agility & Scalability • Dynamic languages enable development teams to code faster • Automate your release management for continuous application delivery • Use Cloud capabilities to cope with unforeseen spikes in demand and support maximum back end flexibility • Quality • Give Development teams visibility to production issues to enable fast problem resolution time • Build for fault tolerance – Errors will happen • Integration & Interoperability • Strong suite of connectors to existing systems and modern SaaS and social platforms • Support multiple client device types
  • 7. #7#7 #RightscaleCompute Zend’s Mobile Application Solutions • Zend Server • Proven PHP scalability • Powerful monitoring & diagnostics • Full integration with most common cloud platform • Transparent HA support • Zend Server Gateway • REST and RPC style Services • Authentication, validation, simplicity • Based on Zend Framework • Integration to Social , SaaS and existing back-end systems • Zend Studio • Productivity • Full support for PHP, HTML5, JavaScript, etc • Drag and drop web service construction • WYSIWYG Mobile client development • Integration to Zend Server • Cross Platform mobile-client deployment

Editor's Notes

  • #6: Also from Evans data - 36% of developers extending enterprise apps to mobile clients ( + 37% within 6 months)66% of developers are using scripting languages and within that 75% are using PHP = 50% of all developers Consistent with this, results from Zend’s Developer Pulse survey of over 3,000 corporate PHP developers, show that the majority plan to work on mobile projects in 2013
  • #7: Also from Evans data - 36% of developers extending enterprise apps to mobile clients ( + 37% within 6 months)66% of developers are using scripting languages and within that 75% are using PHP = 50% of all developers Consistent with this, results from Zend’s Developer Pulse survey of over 3,000 corporate PHP developers, show that the majority plan to work on mobile projects in 2013