Mobile application management (mam) in enterprise management

MOBILE APPLICATION
MANAGEMENT MAM
PROVIDING MUCHNEEDED
SECURITY IN APPSTORE

Table Of Contents
Executive Summary
Introduction: Mobile Application Management (MAM)
Enable secure smartphone and tablet use
Mobile Device Management vs. Mobile Application Management
MAM – In a Nutshell
The Rise of MAM
App Store Maintenance with MAM
Deployment
App Distribution and Analysis
Management
Conclusion
3
3
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4
4
5
5
6
7
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© 2014 Softweb Solutions, Inc. All Rights Reserved. This document, as well as the software described in it, is furnished under license. The information
in this manual may only be used in accordance with the terms of the license. This document should not be reproduced, stored or transmitted in any
form, except as permitted by the license or by the express permission of Softweb Solutions, Inc. Other product and company names referenced in this
document are trademarks and/or registered trademarks of their respective companies.

1 EXECUTIVE SUMMARY
Mobile Application Management (MAM) has become mission critical with the increasing usage of different
smart devicesin enterprises. Companies are challenged with balancing employee demand for specific
mobile devices and apps with the need to keep enterprise data secure. In such a scenario, MAM is far more
than just having an Enterprise App Store. Enterprises need to deploy a rock-hard strategy for deploying
apps across their organizations empowered with the rule-based policies. Read on to learn more about
Mobile Application Management, it’s importance in organizations and how can you successfully deploy the
right MAM strategies.
2 INTRODUCTION: MOBILE APPLICATION
MANAGEMENT (MAM)
With a surge of various mobile devices hitting the market
and becoming enormously popular with employees in
organizations, the efficient application management and
deploying app level security are amongst the growing
pains in enterprises.
But we all know beyond a shadow of a doubt that many
enterprises nowadays allow employees to use their
personal devices and business applications to achieve
higher productivity and gain more efficiency. On account
of having access to the business critical data, enterpris-es
have to deploy strong enterprise mobility manage-ment
with an enterprise app storefront. The solutions
should enable enterprise to secure applications on the
devices, isolate business and personal apps, authenti-cate
end-users, and retire business apps when needed.
MOBILE APPLICATION MANAGEMENT
What it is and Why it's important
THE MOBILE APPLICATION MARKETPLACE IS PROJECTED
TO GROW FROM $6.8B IN 2011 TO $25 BILLION BY 2015
(WORLD MOBILE APPLICATIONS MARKET)
“
”

3 ENABLE SECURE SMARTPHONE
AND TABLET USE
When it comes to Enterprise Mobility Management (EMM), IT has a lot of choices. Enterprises may get
overwhelmed with acceptable use policies, different mobile device ownership models and management
technologies that are available to deploy. To enable secure smartphone and tablet use in the enterprise,
there are two of the more popular technologies - Mobile Device Management (MDM) and Mobile Applica-tion
Management (MAM).
NOT JUST AN APP DISTRIBUTION, BUT ONE VENDOR THAT CAN
“ MANAGE THE ENTIRE MOBILE APP LIFECYCLE— that’s MAM”
4 MOBILE DEVICE MANAGEMENT VS
MOBILE APPLICATION MANAGEMENT
VS
MOBILE DEVICE MANAGEMENT MOBILE APPLICATION MANAGEMENT
To deploy the right strategy for data security in the enterprise, there are several factors that IT should take
into account, such as instance organization's security and policy requirements, users' needs and other
factors.
MDM takes a full-device approach to manage and secure smartphones and tablets. It helps enterprises to
keep business critical data out of the wrong hands as IT gets complete control over mobile devices. MDM
tools allow IT to track devices, enforce policies and wipe data remotely when a device is lost or stolen. The
major problem of such a full-device approach is that it often turns out to be too obtuse in an era where
organizations are allowing employees to bring their own devices. Also, it becomes too clumsy for users to
enter passwords again and again to unlock the device and check emails at night.

Whereas MAM offers more granular controls so that enterprises can have more control over specific apps
that are used for particular tasks within an organization. Thanks to MAM, IT can cut off access to the corpo-rate
email for specific employee without touching his personal photos or data. In fact, the admin has noth-ing
to do with personal data on devices when it comes to MAM, however, admin can deploy business apps
on the devices and limit the sharing of critical data between apps.
5 MAM – IN A NUTSHELL
App distribution is not a sole aspect of Mobile App Management, but it is about managing the entire mobile
app lifecycle. MAM includes keeping apps organized, app configuration and distribution, updating and
retiring legacy applications from mobile smartphones and tablets.
6 THE RISE OF MAM

Developing and launching an app is not the end, but it’s only the beginning. After that hard work of
developing and testing apps, enterprises need to look after their apps. That is where having Mobile
Application Management in place becomes essential for the success of your business app. Besides
everything else, MAM makes users’ lives easier and helps enterprises meet security challenges.
It serves the critical aspects of enterprise app store including Security, AD/LDAP Integration, Volume
Purchase Programs and App Version Updates.
67 APP STORE MAINTENANCE WITH MAM
Once you have built an Enterprise App Store, it is incredibly important to maintain it. The reason is simple:
Mobile is dynamic and evolving. The mobile world moves swiftly and therefore there’s always a necessity
of maintaining an app store at different stages—app deployment, new app releases, app distribution,
upgrades and fixes, and the like.
In order to provide a great user experience and encourage users to use mobile apps, you need to deploy
a solid MAM strategy for your Enterprise App Store that will do more than just simplifying the app
distribution.

Deployment App Distribution
During app store deployment
MAM helps you:
Set up your enterprise app store
Configure the apps that comply
with company policy
Build the resources required to
support the apps
Define role-based access
control
Push updates remotely
and Analysis
During App distribution MAM
enables you with:
Seamless distribution
Settings for different users or
role
App tracking and analysis
Crash reports
Usage patterns
Monitoring app installed on
devices
Notification on insufficient
redemption codest
8 CONCLUSION
Management
During App Store Management
MAM helps you:
Maintain a repository of all apps
Data encryption and security
measures
Track app versions and update
history
Filing bugs and issues
Address performance issues
Whether your apps allow you to better engage with your customers, help your employees be more produc-tive,
or both, Mobile App Management is the most secure and fastest way to deploy, distribute and manage
mobile apps. You can learn more about MAM on our site; and if it sounds like a good fit for your enterprise,
let us know and secure a quickly growing community of employees who demand information, anytime, from
any device.

ABOUT SOFTWEB SOLUTIONS
Softweb Solutions, Inc. is a Chicago, IL, based software development company that specializes in
Enterprise Mobility, Mobile Application Management (MAM), Content Management System (CMS),
Cloud Services, and Mobile Application Development. Softweb Solutions has been providing high-quality
and exceptionally flexible solutions to Large Enterprises and SMEs for last 10 years. The company has an
extensive experience in providing the most sophisticated, high-end enterprise grade solutions to a range
of industries including health and life science, construction, manufacturing, automotive, IT, financial
services, entertainment and many other sectors.
For more information, visit http://www.softwebsolutions.com/
Expert Developers
for iOS, Android Windows
Softweb Solutions
2531 Technology Drive, Suite 312, Elgin, Illinois 60124
US Toll Free Number: 1-866-345-7638
Email: info@softwebsolutions.com | www.softwebsolutions.com
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Years of Software
Development
10+
Successful Projects
Delivered
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