SEM 3 Marketing SUMMER 2014 ASSIGNMENTS
- 1. ASSIGNMENT DRIVE SUMMER 2014 PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1) SUBJECT CODE & NAME MK0011-Consumer Behaviour BK ID B1722 CREDIT & MARKS 4 Credits, 60 marks Q.No Questions Marks Total Marks 1 “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation. Explanation of three types Examples 7 3 10 2 Explain the concept of defense mechanism in detail. Explanation Forms of frustration 4 6 10 3 Discuss Trait theory and its relevance in consumer behaviour. Explanation of trait Theory Types of personality traits 4 6 10 4 “A number of factors influence individuals that may distort their perceptions”. Is it true? Comment. Explanation of factors that distort individual perception 10 10 5 Explain the different components of learning. Explanation 10 10 6 Write short notes on: a) The Adoption Process b) Post-Purchase Behaviour of a consumer a) meaning and Barriers b) Meaning and example 5 5 10 FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com
- 2. Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.