SMU MBA SEM 2 SPRING 2015 SOLVED ASSIGNMENTS

ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER II
SUBJECT CODE & NAME MB 0044 - PRODUCTION AND OPERATION
MANAGEMENT
BK ID B1627
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Criteria Marks Total Marks
1. Write short notes on:
 Environmental scanning as a basis for strategic decision making
 Tools for implementation of operations
 Differentiation strategies as a basis of decision making
 Core competencies as a basis of decision making
A  Environmental scanning as a basis for
strategic decision making
 Tools for implementation of operations
 Differentiation strategies as a basis of
decision making
 Core competencies as a basis of
decision making
To answer short notes on the topics given
above:
i. Outline the main points of the topic
ii. Analyse the topic
iii. Conclude with your opinion
10 (2.5 marks for
each topic/short note)
Break up of 2.5
marks for each
topic/short note
1
1
0.5
10
2 Answer the following questions:
a. What is forecasting?
b. What are the benefits of forecasting?
c. What are the cost implications of forecasting?
d. List the different types of forecasting methods.
GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com

A a. Give the definition of forecasting and
what it involves
b. Benefits of forecasting
c. Discuss the cost implications of
forecasting
d. List the forecasting methods based on
the context or focus
2
2
3
3
10
3 Describe the process of value analysis.
A Description of the steps in the process of value
analysis
a. Data gathering
b. Analysis and valuation of functions
c. Idea generation and evaluation of
substitutes
d. Implementation and regulation
10 (2.5 marks for
each step)
10
4 What do you understand by “line balancing”? What happens if line balance does not
exist?
A Define line balancing
Explain the concept of line balancing with an
example
List the objectives of line balancing
Describe What happens if balance doesn’t exist
1
5
2
2
10
5 Explain the steps to set data in logical order so that the business process may be
defined.
List the ingredients of a business process.
A Explanation of the steps to set data in a logical
order
Listing of the ingredients of a business process
7.5
2.5
10
6 Describe the post implementation review of a project. Explain the tools that may be
considered for post implementation review.
A Description of the four parts of the post
implementation review of a project
Explanation of the four tools that may be
considered for post implementation review.
8( 2 marks for each
part)
2 (0.5 marks for each
tool)
10
*A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme

ASSIGNMENT
DRIVE SPRING 2015
SEMESTER II
SUBJECT CODE &
NAME
MB0045
FINANCIAL MANAGEMENT
BK ID B1628
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Explain the liquidity decisions and its important elements. Write complete information
on dividend decisions.
Explanation of liquidity decisions with its important elements
Explanation of dividend decisions
5
5
10
2 Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods
ranging from 3 months to 5 years and for every quarter, interest is added to the
principal. The applicable rate of interest is 9% for deposits less than 23 months and
10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2
years?
Explanation of doubling period
Solving the problem
Explanation of present value
2
3
5
10
3 Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Explanation of operating leverage
Explanation of financial leverage
Explanation of combined leverage
4
4
2
10
VISIT
Or Mail us at

4
Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the
degree of leverage employed by them. What is the average cost of capital of both
firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs. 25, 000
Equity earnings E Rs. 1, 00, 000 Rs. 75, 000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S =
E/Ke
Rs. 6, 66, 667 Rs. 5,00, 000
Market value of debt B Nil Rs. 2, 50, 000
Total value of firm V Rs. 6, 66, 667 Rs. 7, 50, 000
Explanation of factors affecting capital structure
Solution for the problem
Interpretation
6
3
1
10
5 Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash
inflows. Cash inflow for four years.
Year Cash inflow
1 40000
2 50000
3 15000
4 30000
If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate
Explanation of risk in capital budgeting with examples
Solution for the problem with interpretation
5
5
10
6 Explain the objectives of Cash Management. Write about the Baumol model with their
assumptions.
Explanation of objectives of cash management 5 10

Explanation of Baumol model with assumptions 5

ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
SEMESTER 2
SUBJECT CODE & NAME MB0046- Marketing Management
BK ID B1629
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
A marketing mix can be referred to as a planned mix of the controllable elements of a
product’s marketing plan, commonly termed as 4Ps: Product, Price, Place and promotion.
Considering the increasing role of services in the economy and customer orientation,
additional 3 Ps such as People, Process and physical evidence were added to the marketing
mix. These Ps are very important while generating optimum income for the company since
it will be adjusted until the right combination that serves the needs of the customers. Define
the term marketing mix. Describe the 7ps of marketing mix.
Definition of Marketing mix 2
Explanation of 4ps 4
Additional 3Ps 4 10
2
A brand is a composite set of beliefs and associations in the mind of consumers. In brand
Development, as a part of branding strategy decision, the brand manager can decide to
create new brand elements for the new products, apply some of the existing brand elements
to the new product, or use a combination of existing and new brand elements to the existing
and new products. Define Brand. Explain the advantages of brand and the different
branding strategies used by the companies for their range of products.
Definition of Brand 2
Advantages of Brand 2
Explanation of different branding strategies adopted
by companies
6 10
3
Describe the international market entry strategies in brief.
Joint ventures 2
Strategic alliances 2
VISIT
Or Mail us at

Direct investment 2
Contract manufacturing 2
Franchising 2 10
4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. What is personal selling? Explain the steps
in the personal selling process which helps in successful sales.
Definition of Personal Selling 2
Explanation of steps in the Personal selling process 8 10
5
Describe the stages in Business buying process.
Explanation of Business buying process 10 10
6 Describe some of the strategies for effective marketing and advertising in rural market.
Also explain the innovative use of media in rural market.
Nature of the rural market 2
Strategies 3
Innovative use of media 5 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT
DRIVE SPRING DRIVE 2015
SEMESTER II
SUBJECT CODE &
NAME
MB0047 – MANAGEMENT INFORMATION SYSTEMS
BK ID B1968
CREDIT 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 In today’s life, Individuals rely on information systems, generally Internet-based, for
conducting much of their personal lives: for socializing, study, shopping, banking, and
entertainment. Information technology refers to anything related to computing technology,
such as networking, hardware, software, the Internet, or the people that work with these
technologies. How do you differentiate between information system and information
technology? Explain using an example.
Differentiation between information system and
information technology
7
10
Explaining with an example 3
2 Explain decision making with MIS using Travelling salesman problem
Meaning of decision making with MIS 4
10Travelling Salesman problem 6
VISIT
Or Mail us at

3 How to use information system to support competitive strategy? Explain with an example for
each strategy
5 strategy and its use of information system 7
10Examples for each of the strategy 3
4 Decision making is a daily activity for any human being. In the decision making
process, we choose one course of action from a few possible alternatives. In the process of
decision making, we may use many tools, techniques and perceptions. Describe Herbert
Simon model on Decision making.
Herbert Simon model on decision making 10 10
5 Write short notes on
a. Data administration
b. Managing concurrency
c. Reduced data redundancy
d. Recovery from crashes
e. Data access
a. Data administration 2
10b. Managing concurrency 2
c. Reduced data redundancy 2
d. Recovery from crashes 2
e. Data access 2
a. Role of workplace monitoring
b. Power over users
a. Role of workplace monitoring 5 10
b. Power over users 5

ASSIGNMENT
DRIVE SPRING 2015
SEMESTER II
SUBJECT CODE &
NAME
MB0048
OPERATIONS RESEARCH
BK ID B1631
CREDITS 4
MARKS 60
Q.No Questions Marks Total
Marks
1 Discuss the methodology of Operations Research. Explain in brief the phases of
Operations Research.
A Meaning of Operations Research
Methodology of Operations Research
Phases of Operations Research
2
4
4
10
2 a. Explain the graphical method of solving Linear Programming Problem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material
restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y
paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours
to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per
ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
A a. Meaning of Linear programming problem and explanation of
graphical method of solving Linear Programming Problem
b. Formulation of LPP (Objective function & Constraints)
6
4
10
3 a. Explain how to solve the degeneracy in transportation problems.
b. Explain the procedure of MODI method of finding solution through optimality test.
A a. Degeneracy in transportation problem
b. Procedure of MODI method
5
5
10
VISIT
Or Mail us at

4 a. Explain the steps involved in Hungarian method of solving Assignment problems.
b. Find an optimal solution to an assignment problem with the following cost matrix:
J1 J2 J3 J4
M1 10 9 7 8
M2 5 8 7 7
M3 5 4 6 5
M4 2 3 4 5
a. Steps in Hungarian method
b. Computation/Solution to the problem
4
6
10
5 a. Explain Monte Carlo Simulation.
b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine
the average number of cars waiting for shipment in the company and average number of
empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
A a. Explanation of Monte Carlo Simulation
b. Calculation/ Solution to the problem
5
5
10
6 a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM
A a. Dominance principle in game theory
b. Constituents of a Queuing System
c. Differences between PERT and CPM
4
3
3
10
*A-Answer

SMU MBA SEM 2 SPRING 2015 SOLVED ASSIGNMENTS

ASSIGNMENT
DRIVE SPRING 2015
SEMESTER II
SUBJECT CODE & NAME MB 0049 - PROJECT MANAGEMENT
BK ID B1632
CREDIT AND MARKS 4 CREDITS , 60 MARKS
Q.No Criteria Marks Total Marks
1 Write Short notes on:
1. PERT model
2. CPM model
A  PERT model
 CPM model
5
5
10
2 Define project type organization and discuss in detail.
A  Define project type organisation in your
own words
 Give a brief outline of project type
organisation
 List the advantages of project type
organisation
 List the disadvantages of project type
organization
 Give a few examples of project type
organization
1
3
2.5
2.5
1
10
3 Answer the following questions:
1. Mention the steps involved in a competitive bid.
2. Mention the elements/points that must be kept in view when designing , developing
and operating a PMIS (Project Management Information System)
A 1. List the 5 steps involved in a competitive
bid
2. List the 5 elements/points that must be
kept in view when designing , developing
and operating a PMIS
5
5
10
VISIT
Or Mail us at

4 Discuss the major contents of the project’s final report
A  Explain the purpose of the project final
report
 List suggested content of project final
report
 Explain each content and what it should
contain
2
1
7 ( 1 mark for each
content)
10
1. Role of risk management in overall project management
2. Quality assurance
A 1. Role of risk management in overall
project management
2. Quality assurance
5
5
10
6 What are the common features of project management software?
A  Briefly describe the common features
 Explain the use of the features
8
2
10
*A-Answer
***********

SMU MBA SEM 2 SPRING 2015 SOLVED ASSIGNMENTS

More Related Content

What's hot (17)

Viewers also liked (19)

Similar to SMU MBA SEM 2 SPRING 2015 SOLVED ASSIGNMENTS (20)

Recently uploaded (20)

SMU MBA SEM 2 SPRING 2015 SOLVED ASSIGNMENTS