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over a period of time through a series of steps. Explain the steps in the personal selling
processwhichhelpsinthe successful sales.
Definition of Personal Selling
Explanation of steps in the Personal selling process
5 Describethestagesin consumerdecisionmakingprocess.
Explanation of consumer decision making process
6 Describe some of the strategies for effective marketing and advertising in rural market.
Also explaintheinnovativeuseofmediain rural market.
Nature of the rural market
Strategies
Innovativeuse of media
MB0047 – MANAGEMENT INFORMATION SYSTEM
1 In the current e-world any organisation’s massive operations are managed by various
types of information systems that help them to achieve their goals of servicing their clients.
This can be done by the growth of modern organization. Discuss some of the essential
featuresofmodernorganisation.
[Listing the features
Explaining each of them in brief]
2 Marketing managers are keener to look for a least cost route that also allow a sales person
to meet all his customers. Identifying a least cost route with this features is slightly
complicated. Therefore, managers depend on decision support tools to find the most cost
effective routes to cover the market. The travelling salesman problem is one of such tool.
Describethetool witha diagram.
[Graphical representation of Travelling salesman problem
Describing the problem]
3 There are many examples of digital goods. Companies such as Amazon.com are selling
digital versions of books over their site. These digital books can be read on special readers
that displaythepagesona screen.
a. List the importantpropertiesofinformationgoods
b. Explainpositivefeedbackwithdiagrams
[a. Listing the properties
b. Twodiagrams
Explanation on positive feedback]
4Decision support systems (DSS) are used extensively across organisations to assist
managers with making decisions. Decision making by managers involves the phases of
intelligence, design, and choice, and DSS help mainly with the choice part as they support
structuredand unstructuredtypesof decisions.
a. What isit that managersdo when they makedecisions?
b. Explainthedifferenttypes ofdecisions
[a. Explaining decision making process](https://image.slidesharecdn.com/smumbasem2fall2015assignments-151030181524-lva1-app6891/85/Smu-mba-sem-2-fall-2015-assignments-6-320.jpg)
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b. List and describing the different types of decisions]
5 What is crowdsourcing?HowdoesthesiteGalaxyZoo managecrowdsourcing?
[Crowdsourcing definition
Explaining site Galaxy Zoomanagement]
6 Data and information relating to individuals could be of sensitive nature. Give some
examplesofsuchkindof data
[Explaining fiveexamples]
MB0048 OPERATIONS RESEARCH
1 Describetheframeworkof OperationsResearch
List the seven stages of Operations Research
Briefly explain seven stages of Operations Research
2 a. Explainthe graphical methodofsolvingLinearProgrammingProblem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material
restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y
paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours
to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per
ton ofgradeX andY paperrespectively.Formulatethisas a LinearProgrammingProblem.
[Meaning of Linear programming problem
Explanation of graphical method of solving Linear Programming Problem
Formulation of LPP (Objectivefunction& Constraints)]
3 a. Explainsomeofthe importantterms of the transportationproblem.
b. Explainthesteps ofMODI (ModifiedDistribution)method.
a. List and briefly explain some of the important terms of the transportation problem
b. Describe the procedure of MODImethod
4 a. Explainthe stepsinvolvedinHungarianmethodofsolvingAssignmentproblems.
b. Find an optimal solutionto anassignmentproblemwiththe followingcostmatrix:
JI J2 J3 J4
10 9 7 8
5 8 7 7
5 4 6 5
2 3 4 5
a. Steps in Hungarian method
b. Computation/Solution to the problem
5 a. Write a short noteon MonteCarlo Simulation.
b. Hindustan Bakery is popular for its delicious fruit cakes. The table below shows the daily
demandforthe bakery’scakes.
Daily 0 15 25 35 45 50](https://image.slidesharecdn.com/smumbasem2fall2015assignments-151030181524-lva1-app6891/85/Smu-mba-sem-2-fall-2015-assignments-7-320.jpg)
Smu mba sem 2 fall 2015 assignments
- 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 2 FALL 2015 ASSIGNMENTS MB 0044 - PRODUCTION AND OPERATION MANAGEMENT 1 Write shortnoteson: Outsourcingstrategiesforcapital productivity Implementationofoperations Basiccompetitivepriorities Marketsurveymethodof forecasting 2 “Gujarat’semergenceasanauto hubis a positivefortheeconomy Saturday,17 September2011 - 8:00amIST | Place: Mumbai |Agency:DNA Several domestic and foreign auto manufacturers have either announced plans to establish manufacturingplantsinGujaratorare consideringitasa possiblelocation. Those establishing the plants include the US-based Ford Motor and PSA Peugeot Citroen from France, joining India’s Tata Motors, General Motors of US, Bombardier of Canada and AsiaMotorWorks(AMW),a heavycommercial vehiclemanufacturer. Auto ancillary hubs, which are critical for a thriving auto hub, are located in Rajkot, Ahmedabad and Vadodara, and more to come in Kutch and Sanand districts. A precision engineeringparkisplannedto comeup in Dahej. Domestic companies that are considering to enter Gujarat, with the exception of Maruti Suzuki, include Hero MotorCorp (formerly Hero Honda), Bajaj Auto and Hindustan Aeronautics Ltd (HAL), a public sector company specialising in production of aircraft and helicopters. (Recently Maruti Gujarat’s auto hub thus goes beyond the production of cars. The mix of domestic and foreign auto companies also provides opportunities for skills transferand learning. Total installed capacity of Tamil Nadu, mainly around Chennai, is 1.28 million units, and is among the top 10 centres globally for car manufacturing, while that of Maharashtra, mainly around Pune, is 0.61 million units. With the entry of Ford and Peugeot, Gujarat’s production capacity, mainly around Sanand, is projected at 0.76 million by 2014. This will rise significantlyifMaruti’sproduction,largelyforexport,comesonstream. Gujarat’s currently established but relatively mid-sized auto ancillary units are getting a boost from these automakers, referred to as OE (original equipment) procedures, asking their tier I, II and III vendors to locate manufacturing and assembly facilities in and around their main production sites. Tata, for example, is encouraging and facilitating key vendors to locateto Sanandand set upa facilitywithinareasonabletime horizon.
- 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Gujarat’s emergence as an auto hub is not an accident, but an outcome of leveraging its strengths through sound economic policies and competent management by the state government. Gujarat has leveraged its locational advantages, with relatively low transaction costs for accessing markets in the western and northern India. Good rail connectivity is slated to improve significantly with the opening of the dedicated freight corridors to Dahej and Nhava Sheva passing through large parts of Gujarat. Sanand is also a part of the Delhi-Mumbai Industrial Corridor (DMIC), a multi-billion dollar India-Japan initiative. The Delhi-Mumbai freight corridor project will provide excellent rail connectivity for the auto sector in Sanand and forotherindustries. Gujarat’s port development initiatives are closely coordinated with rail transport. These provide access for exports to the West, a favoured market for Indian OE. Since 2009, Maruti has been shipping cars by rail from Manesar to the Mundra Port, where there is a roll-on- roll-off (RORO), terminal for receiving and prepping new cars for exports. Korean automakersarealso exploringthisoption. Gujarat’s port development also could permit economical transportation to other parts of the country, through viable coastal shipping routes which is yet to take off, thus diversifying transportmodes. Developing domestic and international financial services, improving road and air connectivity and focusing on affordable housing and other amenities could further add to Gujarat’slocationaladvantage. One of the advantages of Gujarat is the larger share of non-fertile agricultural land. This potentially makes managing the requirements of industry for land easier. Gujarat Industrial Development Corporation (GIDC) deserves credit for turning the above potential into actual accomplishments. As many of the established tier I, II and III manufacturers in Tamil Nadu and Delhi are faced with space and environmental constraints in expanding their operations in their historic sites, they are exploring alternate avenues. Gujarat’s land bank could thus be an attractive factor. Sanand is a part of special investment region, which permits firms investing there to avail various fiscal and non-fiscal benefits, reducing project costs, including time for completing the projectcycle. The Gujarat government recognises the importance of overall conducive investment environment in attracting investments rather than merely relying on tax incentives. This policy lesson is applicable to the investment and manufacturing zones (NIMZs) under the national manufacturing policy (NMP) which is being finalised. It envisages around five greenfieldintegratedindustrial townships. Another noteworthy policy initiative is establishment of an automotive skills development institute at Sanand on a public private partnership basis by Gujarat government and Peugeot Citroen. This approach to human capital development will serve, India, Gujarat and the new entrants well as they will have access to a younger work force, well trained in modern manufacturingtechniqueswithskillshonedaroundtheproductivityneedsofthefuture. There are several reasons why Gujarat’s emergence as an auto hub is a positive for India’s economy. First, the auto sector is a mother industry and for every direct job in the OE, minimum 5-7 indirect jobs are created in tier I, II and III, not including jobs for drivers, service station attendants and mechanics that form a well paying proposition for many relativelylessskilled,butaspirational Indians.
- 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Secondly, importance of transport equipment, which includes all types of motorised vehicles, in India’s trade has been increasing. Its share in India’s exports rose from 2.3% in 2000-01 to 7.8% in April-February 2010-11; while the corresponding share for imports soar from 1.4% to 2.5%. The emergence of Gujarat as an auto hub is expected to assist in India’s external trade in transport equipment as exports are likely to constitute a significant proportionofauto sector’soutputfromGujarat. Many European OE are building their design and engineering back offices in India, providing job opportunities for the design, hardware and software engineers. This will help India to developanichepositiongloballyanddiversifyitsexportbasket. Thirdly, healthy competition among auto hubs in Tamil Nadu, Maharashtra and Gujarat will be a positive for the manufacturing productivity. This is because such competition will mitigate againstcomplacencybyeachofthem and containcosts. Finally, it would assist India in progressing towards the goal of increasing the share of manufacturing in GDP from 16% in 2010 to 25% by 2022. It could also assist in India’s international competitiveness in manufacturing as PTAs (preferential trade agreements) with economic partners with strong manufacturing sectors, such as China, Japan, and Korea, are implemented.” Source: http://www.dnaindia.com/money/report-gujarat-s-emergence-as-an-auto-hub-is-a- positive-for-the-economy-1588052,accessed24thOct, 2014 Instructions: Read the abovearticle and hyperlinked articles to answer the question given below Question Evaluate the factorsthat favourGujarat as a locationfor manufacturing automobiles. List the general factors that favourGujarat as a destination for automobile manufacturing List the special factors that favour Gujarat as a destination for automobile manufacturing Explain why each of these factorsfavour Gujarat as automobile manufacturing hub Compare Gujarat with other states like Tamil Nadu or Haryana in terms of locating a automobile manufacturing plant Summarize if Gujarat is a better location formanufacturing automobiles 3 Write shortnoteson: 5Sssystem ofwaste elimination Schedulinginservices Vendormanagedinventory Subcontractingcapacity(production)option 4 Describe the post implementation review of a project. Explain the tools that may be consideredforpostimplementationreview. Description of the four parts of the post implementation review of a project Final productreview Outstanding project workreview Projectreview Process review 5 Explainthesteps to set data in logical orderso thatthe businessprocessmaybedefined. List the ingredientsofa businessprocess. Explanation of the steps to set data in a logical order Listing of the ingredients of a business process
- 4. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 6 Describethedimensionsofquality. Explain the fourdimensions of quality MB0045- FINANCIAL MANAGEMENT 1 Explain the liquidity decisions and its important elements. Write complete information on dividenddecisions. Explanation of liquidity decisions withits important elements Explanation of dividend decisions 2 Explainaboutthedoublingperiodandpresentvalue.Solvethebelowgivenproblem: Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months.What will bethe amount ofRs. 1000after 2 years? Explanation of doubling period Solving the problem Explanation of present value 3 Write shortnoteson: a) OperatingLeverage b) Financial leverage c) Combinedleverage Explanation of operating leverage Explanation of financial leverage Explanation of combined leverage 4 Explainthe factorsaffectingCapital Structure.Solvethebelowgivenproblem: Given below are two firms, A and B, which are identical in all aspects except the degree of leverageemployedbythem. What isthe averagecostofcapital of bothfirms? Details of Firms A and B Firm A Firm B Net operatingincomeEBIT Rs. 1, 00, 000 Rs. 1, 00, 000 Interest ondebenturesI Nil Rs.25,000 EquityearningsE Rs.1,00,000 Rs.75,000 Costofequity Ke 15% 15% CostofdebenturesKd 10% 10% Marketvalueofequity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000 Marketvalueofdebt B Nil Rs.2,50,000 Total valueoffirmV Rs. 6, 66, 667 Rs,7,50,000 Explanation of factorsaffecting capital structure Solution for the problem Interpretation 5 Explainall thesourcesofriskin capital budgetingwithexamples. Solvethebelowgivenproblem:
- 5. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com An investment will have an initial outlay of Rs 100,000. It is expected to generate cash inflows.Cashinflowforfouryears. Year Cash Flow 1 40000 2 50000 3 15000 4 30000 If the riskfree rate andthe riskpremiumis10%, a) Computethe NPV usingthe riskfree rate b) ComputeNPV usingrisk-adjusteddiscountrate Explanation of risk in capital budgeting with examples Solution for the problem with interpretation 6 Explain the objectives of Cash Management. Write about the Baumol model with their assumptions. Explanation of objectivesof cash management Explanation of Baumol model with assumptions MB0046- Marketing Management 1 Suppose you are the marketing manager of a banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice of marketing the most and why? Define environment scanning Demographics Politicaland Legal environment Socio-culturalenvironment 2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their rangeof products. Definition of Brand Advantages of Brand Explanation of different branding strategies adopted by companies 3 Describetheinternational marketentrystrategiesin brief. Joint ventures Strategic alliances Direct investment Contract manufacturing Franchising 4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers
- 6. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com over a period of time through a series of steps. Explain the steps in the personal selling processwhichhelpsinthe successful sales. Definition of Personal Selling Explanation of steps in the Personal selling process 5 Describethestagesin consumerdecisionmakingprocess. Explanation of consumer decision making process 6 Describe some of the strategies for effective marketing and advertising in rural market. Also explaintheinnovativeuseofmediain rural market. Nature of the rural market Strategies Innovativeuse of media MB0047 – MANAGEMENT INFORMATION SYSTEM 1 In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential featuresofmodernorganisation. [Listing the features Explaining each of them in brief] 2 Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with this features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describethetool witha diagram. [Graphical representation of Travelling salesman problem Describing the problem] 3 There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of books over their site. These digital books can be read on special readers that displaythepagesona screen. a. List the importantpropertiesofinformationgoods b. Explainpositivefeedbackwithdiagrams [a. Listing the properties b. Twodiagrams Explanation on positive feedback] 4Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structuredand unstructuredtypesof decisions. a. What isit that managersdo when they makedecisions? b. Explainthedifferenttypes ofdecisions [a. Explaining decision making process
- 7. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com b. List and describing the different types of decisions] 5 What is crowdsourcing?HowdoesthesiteGalaxyZoo managecrowdsourcing? [Crowdsourcing definition Explaining site Galaxy Zoomanagement] 6 Data and information relating to individuals could be of sensitive nature. Give some examplesofsuchkindof data [Explaining fiveexamples] MB0048 OPERATIONS RESEARCH 1 Describetheframeworkof OperationsResearch List the seven stages of Operations Research Briefly explain seven stages of Operations Research 2 a. Explainthe graphical methodofsolvingLinearProgrammingProblem. b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton ofgradeX andY paperrespectively.Formulatethisas a LinearProgrammingProblem. [Meaning of Linear programming problem Explanation of graphical method of solving Linear Programming Problem Formulation of LPP (Objectivefunction& Constraints)] 3 a. Explainsomeofthe importantterms of the transportationproblem. b. Explainthesteps ofMODI (ModifiedDistribution)method. a. List and briefly explain some of the important terms of the transportation problem b. Describe the procedure of MODImethod 4 a. Explainthe stepsinvolvedinHungarianmethodofsolvingAssignmentproblems. b. Find an optimal solutionto anassignmentproblemwiththe followingcostmatrix: JI J2 J3 J4 10 9 7 8 5 8 7 7 5 4 6 5 2 3 4 5 a. Steps in Hungarian method b. Computation/Solution to the problem 5 a. Write a short noteon MonteCarlo Simulation. b. Hindustan Bakery is popular for its delicious fruit cakes. The table below shows the daily demandforthe bakery’scakes. Daily 0 15 25 35 45 50
- 8. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com demand Probability 0.01 0.15 0.2 0.5 0.12 0.02 Simulate the demand for cakes for 10 days using the following sequence of random numbers: 22, 26, 48, 53, 93, 89, 42, 91, 25, 20 If 35 cakes are baked every day in Hindustan Bakery, determine the inventory stock. In addition,estimate the dailyaveragedemandforcakesonthe basisof simulateddata. a. Explanation of Monte Carlo Simulation b. Calculation/ Solution to the problem 6 a. State the assumptionsofgametheory. b. What arethe characteristicsofMarkovchain? c. What arethe rulesforprioritisingjobs? a.List the assumptions of game theory b.List the characteristics of Markov chain c.List and briefly explain the rules for prioritising jobs MB 0049 - PROJECT MANAGEMENT 1 Explainthephasesofprojectmanagementlifecycle. Explanation of the 5 phases of projectmanagement 2 Write shortnoteson: Economicfeasibilityofaproject Need forprojectplanning Diversitymanagement Rulesfornetworkconstruction 3 What are the keysteps foreffectiveriskmanagement? ExplainanyFIVE riskidentificationtechniques. Outline of the steps in risk management Description of any FIVE risk identification techniques 4 Write shortnoteson Parametricestimatingtool ofcost estimating Procurementprocess Projectteam’sresponsibilitiesinprojectexecution Projecttermination 5 What is Quality planning? Explain the inputs, tools and techniques and outcomesof quality planning. Definition of quality planning Description of the inputs to quality planning Description of the tools and techniques to quality planning Description of the outputs fromquality planning
- 9. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 6 Describe the various types of project performance evaluation techniques. List any FOUR benefitsofperformancemeasurementand evaluation. Description of the 4 types of project performance evaluation techniques Listing of any 4 benefits performance measurement and evaluation GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com