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BSCOM/460
ETHICS AND COMMUNICATION
The Latest Version A+ Study Guide
**********************************************
BSCOM 460 Entire Course Link
http://www.uopstudy.com/bscom-460
**********************************************
BSCOM 460 Wk 1 - Ethical Decision-MakingModelPaper
Resources: Introduction "Ethical Foundations and Perspectives" of Media Ethics
(assigned reading), and the "Ethics: What Is Right?" video, located under the Week 1
Electronic Reserve Readings page.
Write a 1,100- to 1,400-word paper that addresses the following:
 Explain what role ethics plays in communications.
 Summarize three or more of the ethical decision-making models presented in the
introduction of Media Ethics. The models presented include the following:
 1A: Aristotle's Mean
 1B: Confucius's Golden Mean
 2A: Kant's Categorical Imperative
 2B: Islam's Divine Commands
 3: Mill's Principle of Utility
 4: Rawls's Veil of Ignorance
 5A: Judeo-Christian Persons as Ends
 Identify one of the models you summarized and explain why you think it is better
than the other two. You may want to define what you mean by better; for example, a better
model might be one of the following:
 One that is easiest for a majority of people to follow
 One that you think most often leads to morally sound decisions
 One that is most capable of handling tough moral dilemmas
 One that allows you, personally, to make effective moral decisions
 Describe a communications-related ethical problem and explain how you would
apply your preferred model to address it. To strengthen your argument, you may wish to
treat this portion of your paper as additional evidence for why your preferred model is
better than the other two. If you can show how your preferred model leads to a better
ethical decision for this particular problem, you will have made a stronger case for why it is
better.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
BSCOM 460 Wk 2 Team - Final Learning Team ProjectPartI:
Film Choice Summary
Resources:
 Final Learning Team Project
 Suggested Films
Complete Part I of the Final Learning Team Project.
Choose a film from the Suggested Films.
Obtain instructor approval if your film choice is not on the list.
Summarize, in one paragraph, how this film will support your Final Learning Team Paper.
Explain how the criteria found in the Final Learning Team Paper will be supported.
Format your assignment according to appropriate course-level APA guidelines.
Submit your Film Choice Summary and the Learning Team Charter you developed in Wk
1.
For More Classes Please Visit
http://www.uopstudy.com/
BSCOM 460 Wk 2 - Ethically Responsibleand Irresponsible
News Reporting
Resources: Ch. 1-5 of Media Ethics (assigned reading), and the "Free Speech: Jim
Lehrer with Ben Bradley" from the University Library
Write a 750- to 1,100-word paper that contrasts ethically responsible and irresponsible
news reporting.
Answer the following questions:
 What is journalism's ethical responsibility to society?
 When, if ever, is deception permissible in journalism?
 What ethical obligations do reporters have to their sources?
 Under what conditions is a journalist ethically obligated to maintain privacy?
Illustrate your response to each question with at least two examples: one example of
ethically responsible reporting, and another example of ethically irresponsible reporting.
Consider the following:
 Consider using contrasting examples of coverage of the same issue to highlight
differences between journalistic practices that are ethically responsible and irresponsible.
You may use case studies from any of the assigned chapters of Media Ethics, or you may
conduct external research using popular news sources, issues, and coverage.
 Remember that this assignment asks you to compare different approaches to
news reporting; sources that simply provide opinion or commentary should not be used as
examples.
Reference at least two peer-reviewed articles.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
For More Classes Please Visit
http://www.uopstudy.com/
BSCOM 460 Wk 3 Team - Final Learning Team ProjectPartII:
FormalOutline and References
Resource: Final Learning Team Project
Complete Part II of the Final Learning Team Project.
Create a formal outline and references list, which includes instructions and details of the
assignment.
Reference at least three peer-reviewed sources per team member in your research for
this assignment.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
BSCOM 460 Wk 3 - TARES EvaluativeEssay
Select a specific advertising campaign of a product or service to evaluate.
Research your selected advertising campaign using the Internet or other sources.
Write a 750- to 1,100-word paper that evaluates your selected advertising campaign
using the TARES test of ethical advertising. Remember, the TARES test asks the
following questions:
 Are the ad's claims truthful?
 Is the claim an authentic one?
 Does the ad treat the recipient with respect?
 Is there equality of status or importance between the sender and the receiver?
Answer the following questions in your paper:
 Who is the intended audience for this product?
 What needs does the product or service propose to fulfill?
 What are the positive aspects of the advertising campaign?
 What are the negative aspects of the advertising campaign?
 In what ways is the advertising ethical or unethical?
 Does the campaign meet the TARES test?
Cite at least two references.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
For More Classes Please Visit
http://www.uopstudy.com/
BSCOM 460 Wk 4 - Public Relations Analysis Presentation and
Press Release
Part I
Develop a 6- to 10-slide Microsoft®
PowerPoint®
presentation on public relations.
Apply the following approach in your presentation:
 Identify a major public relations crisis as though you were a public relations
consultant working to help a client.
 Propose a crisis plan to the client to address the crisis.
 Suggest what sort of attitude the client should convey about the crisis to improve
the public's perception of it.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
Part II
Write a press release or news story of no more than 350 to 500 words on the client's
behalf announcing the client's position on the public relations crisis discussed in your
presentation. In addition to the press release, write a paragraph to answer the following
questions:
 What media would you approach to communicate the message?
 What conflicting loyalties may exist in handling this crisis?
 What is the effect of ethics and social responsibility on public relations in this
particular situation?
Cite at least two references.
Include the press release in your presentation.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
For More Classes Please Visit
http://www.uopstudy.com/
BSCOM 460 Wk 5 Team - Final Learning Team ProjectPartIII:
Final Paper
Resource: Final Learning Team Project
Complete Part III of the Final Learning Team Project.
Provide a 350- to 700-word summary of the plot using the name of characters in the film.
Identify the ethical concerns exposed in a popular media event designed to entertain with
the pretense of truthful and factual representation. Include how such depiction can
amount to censoring of opposing views and, therefore, stifle the consumers' freedom to
choose. Use references to support these ethical concerns.
Describe ethical considerations in the depiction of hot-button issues in entertainment. Is it
ethical or not for content producers to distort or propagandize?
Describe the ethical dilemmas and the ethical theory used to address public concerns
when a major form of entertainment is used to misinform. Use references to support these
ethical theories.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
For More Classes Please Visit
http://www.uopstudy.com/
BSCOM 460 Wk 5 - Ethics and Entertainment Paper
Resources: Case Study 75: "The Voice of America" in Media Ethics; Ch. 17 of Media
Ethics; and "Popular Culture: Rage, Rights, and Responsibility" video
Investigate and describe the artistic, commercial, and ethical considerations that inform
censorship debates about potentially harmful entertainment media content. Students must
apply their understanding of the ethical principles and concepts discussed in this course to
explain if and why certain types of media content should be censored and, if so, by whom.
Write a 1,400- to 1,750-word paper that addresses the following:
 Explain what typical arguments entertainers and their supporters use to justify the
use of questionable content. Indicate the ethical principles that are compromised.
 Evaluate the moral, artistic, and commercial underpinnings of those arguments.
 Explain what types of content should be censored.
 List the criteria that would, from your ethical perspective, be appropriate for
limiting access to content.
 Explain why these criteria are ethically appropriate.
 Explain who should be responsible for censoring content and why.
Cite at least two scholarly, peer-reviewed references.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment.
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Bscom 460 bscom460 bscom 460 best tutorials guide uopstudy.com

  • 1. BSCOM/460 ETHICS AND COMMUNICATION The Latest Version A+ Study Guide ********************************************** BSCOM 460 Entire Course Link http://www.uopstudy.com/bscom-460 ********************************************** BSCOM 460 Wk 1 - Ethical Decision-MakingModelPaper Resources: Introduction "Ethical Foundations and Perspectives" of Media Ethics (assigned reading), and the "Ethics: What Is Right?" video, located under the Week 1 Electronic Reserve Readings page. Write a 1,100- to 1,400-word paper that addresses the following:  Explain what role ethics plays in communications.  Summarize three or more of the ethical decision-making models presented in the introduction of Media Ethics. The models presented include the following:  1A: Aristotle's Mean  1B: Confucius's Golden Mean  2A: Kant's Categorical Imperative  2B: Islam's Divine Commands  3: Mill's Principle of Utility  4: Rawls's Veil of Ignorance  5A: Judeo-Christian Persons as Ends  Identify one of the models you summarized and explain why you think it is better than the other two. You may want to define what you mean by better; for example, a better model might be one of the following:  One that is easiest for a majority of people to follow  One that you think most often leads to morally sound decisions  One that is most capable of handling tough moral dilemmas  One that allows you, personally, to make effective moral decisions
  • 2.  Describe a communications-related ethical problem and explain how you would apply your preferred model to address it. To strengthen your argument, you may wish to treat this portion of your paper as additional evidence for why your preferred model is better than the other two. If you can show how your preferred model leads to a better ethical decision for this particular problem, you will have made a stronger case for why it is better. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. BSCOM 460 Wk 2 Team - Final Learning Team ProjectPartI: Film Choice Summary Resources:  Final Learning Team Project  Suggested Films Complete Part I of the Final Learning Team Project. Choose a film from the Suggested Films. Obtain instructor approval if your film choice is not on the list. Summarize, in one paragraph, how this film will support your Final Learning Team Paper. Explain how the criteria found in the Final Learning Team Paper will be supported. Format your assignment according to appropriate course-level APA guidelines. Submit your Film Choice Summary and the Learning Team Charter you developed in Wk 1. For More Classes Please Visit http://www.uopstudy.com/ BSCOM 460 Wk 2 - Ethically Responsibleand Irresponsible News Reporting Resources: Ch. 1-5 of Media Ethics (assigned reading), and the "Free Speech: Jim Lehrer with Ben Bradley" from the University Library
  • 3. Write a 750- to 1,100-word paper that contrasts ethically responsible and irresponsible news reporting. Answer the following questions:  What is journalism's ethical responsibility to society?  When, if ever, is deception permissible in journalism?  What ethical obligations do reporters have to their sources?  Under what conditions is a journalist ethically obligated to maintain privacy? Illustrate your response to each question with at least two examples: one example of ethically responsible reporting, and another example of ethically irresponsible reporting. Consider the following:  Consider using contrasting examples of coverage of the same issue to highlight differences between journalistic practices that are ethically responsible and irresponsible. You may use case studies from any of the assigned chapters of Media Ethics, or you may conduct external research using popular news sources, issues, and coverage.  Remember that this assignment asks you to compare different approaches to news reporting; sources that simply provide opinion or commentary should not be used as examples. Reference at least two peer-reviewed articles. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. For More Classes Please Visit http://www.uopstudy.com/ BSCOM 460 Wk 3 Team - Final Learning Team ProjectPartII: FormalOutline and References Resource: Final Learning Team Project Complete Part II of the Final Learning Team Project. Create a formal outline and references list, which includes instructions and details of the assignment.
  • 4. Reference at least three peer-reviewed sources per team member in your research for this assignment. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. BSCOM 460 Wk 3 - TARES EvaluativeEssay Select a specific advertising campaign of a product or service to evaluate. Research your selected advertising campaign using the Internet or other sources. Write a 750- to 1,100-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:  Are the ad's claims truthful?  Is the claim an authentic one?  Does the ad treat the recipient with respect?  Is there equality of status or importance between the sender and the receiver? Answer the following questions in your paper:  Who is the intended audience for this product?  What needs does the product or service propose to fulfill?  What are the positive aspects of the advertising campaign?  What are the negative aspects of the advertising campaign?  In what ways is the advertising ethical or unethical?  Does the campaign meet the TARES test? Cite at least two references. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. For More Classes Please Visit http://www.uopstudy.com/ BSCOM 460 Wk 4 - Public Relations Analysis Presentation and Press Release
  • 5. Part I Develop a 6- to 10-slide Microsoft® PowerPoint® presentation on public relations. Apply the following approach in your presentation:  Identify a major public relations crisis as though you were a public relations consultant working to help a client.  Propose a crisis plan to the client to address the crisis.  Suggest what sort of attitude the client should convey about the crisis to improve the public's perception of it. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. Part II Write a press release or news story of no more than 350 to 500 words on the client's behalf announcing the client's position on the public relations crisis discussed in your presentation. In addition to the press release, write a paragraph to answer the following questions:  What media would you approach to communicate the message?  What conflicting loyalties may exist in handling this crisis?  What is the effect of ethics and social responsibility on public relations in this particular situation? Cite at least two references. Include the press release in your presentation. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. For More Classes Please Visit http://www.uopstudy.com/ BSCOM 460 Wk 5 Team - Final Learning Team ProjectPartIII: Final Paper Resource: Final Learning Team Project Complete Part III of the Final Learning Team Project. Provide a 350- to 700-word summary of the plot using the name of characters in the film. Identify the ethical concerns exposed in a popular media event designed to entertain with the pretense of truthful and factual representation. Include how such depiction can
  • 6. amount to censoring of opposing views and, therefore, stifle the consumers' freedom to choose. Use references to support these ethical concerns. Describe ethical considerations in the depiction of hot-button issues in entertainment. Is it ethical or not for content producers to distort or propagandize? Describe the ethical dilemmas and the ethical theory used to address public concerns when a major form of entertainment is used to misinform. Use references to support these ethical theories. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment. For More Classes Please Visit http://www.uopstudy.com/ BSCOM 460 Wk 5 - Ethics and Entertainment Paper Resources: Case Study 75: "The Voice of America" in Media Ethics; Ch. 17 of Media Ethics; and "Popular Culture: Rage, Rights, and Responsibility" video Investigate and describe the artistic, commercial, and ethical considerations that inform censorship debates about potentially harmful entertainment media content. Students must apply their understanding of the ethical principles and concepts discussed in this course to explain if and why certain types of media content should be censored and, if so, by whom. Write a 1,400- to 1,750-word paper that addresses the following:  Explain what typical arguments entertainers and their supporters use to justify the use of questionable content. Indicate the ethical principles that are compromised.  Evaluate the moral, artistic, and commercial underpinnings of those arguments.  Explain what types of content should be censored.  List the criteria that would, from your ethical perspective, be appropriate for limiting access to content.  Explain why these criteria are ethically appropriate.  Explain who should be responsible for censoring content and why. Cite at least two scholarly, peer-reviewed references. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment.