Intelligent Data - Thoughts on the Analytics of Tomorrow
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The document discusses the future of analytics, focusing on the potential of intelligent data and automation to enhance customer experience and conversion rates. It highlights the use of technologies like BigQuery and Google Cloud Platform for predictive analytics and decision-making in marketing. Additionally, it emphasizes the importance of understanding user journeys and market exploration for improved outcomes.
Intelligent Data - Thoughts on the Analytics of Tomorrow
- 1. INTELLIGENT DATA - Thoughts on the Analytics of Tomorrow Steen Rasmussen – MeasureCamp 2018
- 2. ANALYTICS – THE POTENTIAL
- 3. THIS IS IIH NORDIC
- 4. OUR FOCUS
- 7. WELCOME TO THE LAKE
- 8. HERE AND NOW
- 9. AUTOMATION
- 11. SIMPLIFICATION
- 12. THE BEST PLACE TO HIDE A DEAD BODY Campaign Conversion Destination+Type Destination Type Other sale Non sale Non Bounce Interest
- 13. PREDICTIONS
- 14. WORKING BEFORE TIME WITH BIGQUERY
- 15. IIH NORDIC PREDICTION ENGINE
- 16. Google Cloud Platform Serverless infrastructure Scale from 0 to billions INTELLIGENT PREFETCHING
- 17. DOCUMENTED OUTCOMES Customer experience Improved Conversion Rate Reduced Exits Simple Technical setup
- 21. THE CORE PROBLEM: A OR B
- 22. REFOCUS: A AND B
- 24. AROUND THE CURVE
- 25. FLOW ANALYTICS
- 27. NEGATIVE SPACES
- 28. MOVING ON
- 31. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 THANKS Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm (Please join me on Linkedin Steen IIH, if you enjoyed this presentation)