The document discusses strategies for dealing with messy and imperfect data when creating websites. It describes how the Chembio Hub uses techniques like automatically tagging untagged data using significant terms analysis in Elasticsearch and creating database views to normalize different schemas. Filling gaps in tagging by querying search engines and considering flat file databases are also proposed. The goal is to enable sharing of chemical and biological research data across Oxford departments in a sustainable way without requiring perfect data formats or extensive curation.