Digital Velocity London 2017: Data Layer Enrichment API

Data Layer Enrichment API

Overview

© 2017 Tealium Inc. All rights reserved. | 4
Chaos at the data layer
Experience Layer
Application Layer
No Data Layer = CHAOS

Data Layer brings order
Unification, Security, Control,
Privacy, Enrichment &
Ownership
Experience Layer
Application Layer
Data Layer = Order

The Data Layer is Core
Define: Your one true definition of data
across all your digital assets and customer
interactions
Control: Your ability to standardize and
control data distribution to vendors
Enrich: Your ability to enrich data to include
visitor attributes and insights across
technology platforms

Standard Tealium Data Layer Flow
utag_data utag.js utag.data

▪ Host Data Layer objects on Tealium's CDN
▪ Static JSON objects fetched to supplement on page Data Layer
▪ Data Layer Enrichment Extension used to enrich
Why use DLE API?

DLE API Flow
Create
JSON
files
Upload
Data
Check
Files
Retrieve
Data
Verify
Data

Step 1: Create JSON File(s)
{"product_category" : ["Accessories"],
"product_brand" : ["Acme"], "product_sku" :
["GEN-PRD-BLU"],
"product_has_free_shipping" : ["0"],
"product_has_instore_pickup" : ["1"] }
Examples:
▪ { "enriched":true, "dle":"fired"}

Step 2: Upload Data
▪ Login: https://api.tealiumiq.com/v1/login
▪ Upload:
https://api.tealiumiq.com/v1/dle/accounts/ACCOUNT/profiles/PROFILE/datalayers/UNIQUEF
ILENAME?utk=TOKENVALUE
▪ New files: PUT
▪ File Updates: POST
API Calls

Step 3: Check Files
▪ Check file at:
http://tags.tiqcdn.com/dle/ACCOUNT/PROFILE/UNIQUEFILENAME.js

Step 4: Retrieve Data
1. Log in to Tealium
2. Create a new variable (or several) via the ‘Data Layer’ tab (e.g. dlereference)
3. Add an extension to define the variable
1. Set Data Values
2. Lookup Table
4. Add the “Data Layer Enrichment”
5. Publish

Step 5: Verify Data
▪ The Source/Network tab
▪ Here you will see the file downloaded from “tags.tiqcdn.com/dle”
▪ The Console tab
▪ The location of the enriched file is: utag.globals.dle.data

Single Page Applications + Dynamic Events
1. Use an alternative approach to retrieve the data layer.
2. E.g. a JavaScript extension that downloads the file and fires a view event on
receipt
3. Update the main utag.data object via a Tealium Extension

Digital Velocity London 2017: Data Layer Enrichment API

More Related Content

What's hot (20)

Similar to Digital Velocity London 2017: Data Layer Enrichment API (18)

More from Tealium (20)

Recently uploaded (20)

Digital Velocity London 2017: Data Layer Enrichment API