SlideShare a Scribd company logo
1
Project
Background
• Producing countryside not
producing crops.
• Novel approaches have social as
well as economic responses.
• Importance of social networks.
• How to model inherently
dynamic process?
2
Two Approaches to
Cause
Age
Farm Type
Successor
Status
Adoption
Process
Prices
Opinions
Adoption
Opinions
3
How to Achieve
This?
• Qualitative methods to identify
behavioural processes and
inputs.
• Simulation to represent process
linking inputs and outputs.
• Simulation - the representation
of social processes as computer
programs.
• Introduction of dynamics.
4
An Important
Implication
• The difference between social and
economic variables is not simply a
“label”, but may reflect the kinds of
process by which these variables
impact on the decision process.
(Simple example: lexicographic
preference.)
• Advantage of simulator
omniscience.
5
A Simulation
Model
• Bias: Attitudes to measures.
• Beliefs: Facts about impacts.
• Farms differ in type.
• Farmers pass messages through
networks and use averaging.
• Three decision-making
thresholds.
• “Actions speak louder than
words.”
• Role for farm advisors.
6
Some Tentative
Results
•Variance in network size is
very important.
•De-adoption is a very bad
advert for the measure.
•Farm advisors an important
source of motivation.
•Relative weights of adopters
and non-adopters very
important.
7
Problems with This
Approach
• Process data is actually very
seldom collected.
• It is very hard to collect.
• Averaging leads rapidly to
equilibrium. (Possible solution
in non blending inheritance.)
8
Conclusion
s
• Different kinds of motivations do
not need to be represented
simply as “variables”.
• Simulation increases awareness
of the importance of process.
• Appropriate data nonetheless
remains hard to gather, but
quantitative methods become
essential.

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Accepting Government Payment for New Agri-Environmental Practices: A Simulation Approach to Social Complexity

  • 1. 1 Project Background • Producing countryside not producing crops. • Novel approaches have social as well as economic responses. • Importance of social networks. • How to model inherently dynamic process?
  • 2. 2 Two Approaches to Cause Age Farm Type Successor Status Adoption Process Prices Opinions Adoption Opinions
  • 3. 3 How to Achieve This? • Qualitative methods to identify behavioural processes and inputs. • Simulation to represent process linking inputs and outputs. • Simulation - the representation of social processes as computer programs. • Introduction of dynamics.
  • 4. 4 An Important Implication • The difference between social and economic variables is not simply a “label”, but may reflect the kinds of process by which these variables impact on the decision process. (Simple example: lexicographic preference.) • Advantage of simulator omniscience.
  • 5. 5 A Simulation Model • Bias: Attitudes to measures. • Beliefs: Facts about impacts. • Farms differ in type. • Farmers pass messages through networks and use averaging. • Three decision-making thresholds. • “Actions speak louder than words.” • Role for farm advisors.
  • 6. 6 Some Tentative Results •Variance in network size is very important. •De-adoption is a very bad advert for the measure. •Farm advisors an important source of motivation. •Relative weights of adopters and non-adopters very important.
  • 7. 7 Problems with This Approach • Process data is actually very seldom collected. • It is very hard to collect. • Averaging leads rapidly to equilibrium. (Possible solution in non blending inheritance.)
  • 8. 8 Conclusion s • Different kinds of motivations do not need to be represented simply as “variables”. • Simulation increases awareness of the importance of process. • Appropriate data nonetheless remains hard to gather, but quantitative methods become essential.