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2. Requirement analysis and service optimization of multiple category fresh products in online retailing using importance-Kano analysis. (2023). Shen, Zifan ; Li, Yanlai ; Zhang, Dianfeng.
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3. An Empirical Study on Website Interactivity Impact among a Student Group, Beneficent for Companies, and Other Users. (2022). Bucea-Manea-Tonis, Rocsana ; Jeli, Zorica ; Ceri, Vladimir ; Bljin, Ovidiu ; Jevremovi, Milica ; Ili, Milena P ; Gheorghi, Ctlin.
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4. Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices. (2022). Orzan, Gheorghe ; Jeli, Zorica ; Paraschiv, Oana Valeria ; Staleti, Nada ; Jevremovi, Milica ; Ili, Milena P ; Blceanu, Cristina Teodora.
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5. Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services. (2022). Daim, Tugrul U ; Antony, Rose ; Sehrawat, Rajat ; Sharma, Mahak ; Cruz, Angel Contreras.
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6. Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership. (2022). Shi, Xiaoxiao ; Shan, Wei ; Evans, Richard.
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7. Effectiveness of product recommendation framing on online retail platforms. (2022). Jha, Subhash ; Balaji, M S ; Luo, Jun ; Zhang, Junhui.
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8. Need for control may motivate consumers to approach digital products: a social media advertising study. (2021). Wu, Linwan ; Liu, Jiangmeng.
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9. An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms. (2021). Fan, Xue ; Wang, Mengmeng.
   In: Sustainability.
   RePEc:gam:jsusta:v:13:y:2021:i:22:p:12627-:d:679815.

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10. Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective. (2020). Park, Minjung ; Yoo, Jungmin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919303558.

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29. The role of interactivity in e-tailing: Creating value and increasing satisfaction. (2010). Lee, Yun Jung ; Yoo, Weon-Sang ; Park, Jungkun.
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30. The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses. (2010). Cauberghe, Verolien ; de Pelsmacker, Patrick.
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31. The Effect of Web-Based Information Availability on Consumers Processing and Attitudes. (2010). Ruiz, Salvador ; Sicilia, Maria.
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32. Using the P3a to gauge automatic attention to interactive television advertising. (2010). Treleaven-Hassard, Shiree ; Gold, Joshua ; Ciorciari, Joseph ; Varan, Duane ; Critchley, Christine ; Schweda, Anika ; Bellman, Steven.
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33. Modeling Consumers Purchase and Delivery Choices in the Face of the Information Age. (2009). .
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34. Creating UGC Areas of Official Destination Websites: Is there a Recipe for Success? An Insight through Netnographic Research. (2009). Osti, Linda.
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35. How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace. (2009). Varadarajan, Rajan ; Gupta, Pranjal ; Yadav, Manjit S.
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36. Online social capital: Understanding e-impulse buying in practice. (2009). de Kervenoael, Ronan ; Palmer, Mark ; Selcen, D.
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37. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J.
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38. Information search and consideration set formation in a web-based store environment. (2009). Moore, Robert ; Punj, Girish.
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39. Beyond trial: Consumer assimilation of electronic channels. (2008). Johnson, Devon S.
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40. Creating emotions via B2C websites. (2008). Spence, Mark T. ; Jones, Marilyn Y. ; Vallaster, Christine.
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41. Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations. (2007). Jiang, Zhenhui ; Benbasat, Izak.
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42. Responses to complex pricing signals: Theory, evidence and implications for road pricing. (2007). Bonsall, Peter ; Maule, John ; Beale, JO ; Shires, Jeremy ; Matthews, Bryan.
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43. Developing effective e-recruiting websites: Insights for managers from marketers. (2007). Liu, Yuping ; Maurer, Steven D..
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44. Research Note: Individual Cognition and Dual-Task Interference in Group Support Systems. (2006). Heninger, William G ; Hilmer, Kelly Mcnamara ; Dennis, Alan R.
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45. PRESCRIPTION IN ONLINE SHOPPING : PROPOSAL OF A CONCEPTUAL FRAMEWORK BASED ON WINE SELLING ON THE INTERNET. (2006). Stenger, Thomas.
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46. Scales or Stars? Consumer Preferences for Food Quality Signals. (2006). Hooker, Neal ; Shang, Wenjing.
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47. Modeling the Clickstream: Implications for Web-Based Advertising Efforts. (2003). Novak, Thomas P. ; Chatterjee, Patrali ; Hoffman, Donna L..
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48. Electronic agents on the Internet: A new way to satisfy the consumer?. (2003). Rolland, Sylvie ; Wallet-Wodka, Deborah .
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49. When choices give in to temptations: Explaining the disagreement among importance measures. (2003). Barlas, Sema.
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50. Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald.
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