1. Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality. (2025). Frank, Bjaorn ; Rumokoy, Farlane S.
   In: Journal of Retailing and Consumer Services.
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2. €œIll do it for myself€ : Enhancing customer value through online product customization experience. (2025). Ettis, Saaid Aboubaker ; Sellami, Achraf.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004399.

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3. Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow. (2025). Lavoye, Virginie ; Sipil, Jenni ; Tarkiainen, Anssi ; Petit, Olivia.
   In: Journal of Business Research.
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4. Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response. (2025). Nadeem, Waqar ; Ashraf, Abdul R ; Kumar, V.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001122.

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5. The role of digitalization in business and management: a systematic literature review. (2024). Monge, Esther ; Ribeiro-Soriano, Domingo ; Calderon-Monge, Esther.
   In: Review of Managerial Science.
   RePEc:spr:rvmgts:v:18:y:2024:i:2:d:10.1007_s11846-023-00647-8.

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6. Mobile payments for bottom of the pyramid: Towards a positive social change. (2024). Singh, Nidhi ; Sinha, Neena ; Paul, Justin.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:202:y:2024:i:c:s0040162524001094.

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7. Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants. (2024). Yoo, Jungmin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001814.

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8. I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products. (2024). Jai, Tunmin Catherine ; Jones, Robert Paul ; Recalde, Daniella.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000602.

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9. Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment. (2024). Zhang, Yunen ; Shao, Wei ; Quach, Sara ; Li, Qianmin ; Thaichon, Park.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000092.

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10. ARvolution: Decoding consumer motivation and value dimensions in augmented reality. (2024). Kumar, Harish ; Schultz, Carsten D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004526.

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11. Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach. (2024). Xu, Xiao-Yu ; Usman, Syed Muhammad ; Jia, Qing-Dan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004332.

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12. Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing. (2024). Wang, Yawei ; Fan, Liu ; Mou, Jian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003454.

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13. Strategic live streaming choices for vertically differentiated products. (2024). Lu, Yusheng ; Duan, Yongrui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003338.

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14. The effect of tokenized rewards on customer loyalty programs. (2024). Boukis, Achilleas.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001282.

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15. The challenges of entering the metaverse: An experiment on the effect of extended reality on workload. (2023). , Nannan ; Riar, Marc ; Hamari, Juho ; Chen, Juan ; Gama, Filipe.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:25:y:2023:i:2:d:10.1007_s10796-022-10244-x.

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16. Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review. (2023). Sharma, Diksha.
    In: Paradigm.
    RePEc:sae:padigm:v:27:y:2023:i:2:p:192-210.

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17. Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?. (2023). Zeng, Xinyu ; Liang, Shichang ; Zhang, KE ; Qin, Chaoyong.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6992-:d:1129306.

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18. Metaverse mingle: Discovering dating intentions in metaverse. (2023). Patre, Smruti ; Tiwari, Devisha ; Chakraborty, Debarun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002564.

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19. The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption. (2023). Schmidt, Orsolya ; Garaus, Marion ; Chekembayeva, Gaukhar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000073.

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20. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003356.

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21. Show me insides: Investigating the influences of product exploded view on consumers€™ mental imagery, comprehension, attitude, and purchase intention. (2023). Cheng, Peiyao ; Zhang, Chao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002612.

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22. More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping. (2023). Lavoye, Virginie ; Mero, Joel ; Sipila, Jenni ; Tarkiainen, Anssi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006069.

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23. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236.

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24. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. (2023). Barrera, Kevin Giang ; Shah, Denish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322008852.

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25. The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures. (2022). Pozharliev, Rumen ; Angelis, Matteo ; Rossi, Dario.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09573-9.

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26. Examining Consumer’s Intention to Adopt AI-Chatbots in Tourism Using Partial Least Squares Structural Equation Modeling Method. (2022). Dogra, Nikhil ; Adil, Mohd ; Wu, Jei-Zheng ; Rafiq, Farrukh.
    In: Mathematics.
    RePEc:gam:jmathe:v:10:y:2022:i:13:p:2190-:d:845975.

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27. Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership. (2022). Shi, Xiaoxiao ; Shan, Wei ; Evans, Richard.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008209.

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28. How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks. (2022). Kim, Sanghoon ; Uhm, Jun-Phil ; Lee, Hyun-Woo ; Do, Chanwook.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001205.

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29. Influence of augmented reality product display on consumers€™ product attitudes: A product uncertainty reduction perspective. (2022). Fang, Yuan ; Liu, Yezheng ; Chen, Xiayu ; Kong, Meng ; Sun, Chunhua.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003945.

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30. Interactivity, Inspiration, and Perceived Usefulness! How retailers€™ AR-apps improve consumer engagement through flow. (2022). Arghashi, Vahideh ; Yuksel, Cenk Arsun.
    In: Journal of Retailing and Consumer Services.
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31. Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values. (2022). Vieira, Valter Afonso ; Agnihotri, Raj ; Rafael, Diego Nogueira.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:151:y:2022:i:c:p:170-184.

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32. Consumer perceptions of real-time marketing used in campaigns for retail businesses. (2021). Kallier, Safura M ; Wiid, Johannes A.
    In: International Journal of Research in Business and Social Science (2147-4478).
    RePEc:rbs:ijbrss:v:10:y:2021:i:2:p:86-105.

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33. Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism. (2021). Daassi, Mohamed ; Debbabi, Sana.
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34. Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology. (2021). Kim, Yunjeong.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:6:p:3434-:d:520615.

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35. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. (2021). Lee, Won Seok ; Moon, Joonho ; Jung, Jiwoo ; Park, Eunkyung.
    In: Sustainability.
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36. Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation. (2021). Jiang, YI ; Wang, Xueqin ; Yuen, Kum Fai.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002861.

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37. How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention. (2021). Poushneh, Atieh.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002836.

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38. How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective. (2021). Xu, LU ; Qin, Hong ; Osatuyi, Babajide.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002460.

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39. The impact of user perceptions of AR on purchase intention of location-based AR navigation systems. (2021). Jung, Timothy Hyungsoo ; Bae, Sujin ; Kwon, Ohbyung ; Moorhouse, Natasha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001417.

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40. Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands€™ mobile AR apps. (2021). Nikhashemi, SR ; Nusair, Khaldoon ; Knight, Helena H ; Liat, Cheng Boon.
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    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000308.

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41. Influence of customer application experience and value in use on loyalty toward retailers. (2021). Ekaputra, Irwan ; Molinillo, Sebastian ; Japutra, Arnold ; Utami, Ami Fitri.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313989.

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42. Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective. (2021). Yim, Mark Yi-Cheon ; Lee, Jeong Gyu ; Jeong, Haeyoung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313400.

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43. How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad. (2020). Chen, Sixing ; Yang, Shuai ; Carlson, Jeffrey R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919306149.

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44. Adoption of augmented reality in online retailing and consumers€™ product attitude: A cognitive perspective. (2020). Chai, Zeli ; Dong, Xuebing ; Fan, Xiaojun ; Deng, Nianqi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919302127.

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45. Interactions between instrumental timbre and consumers’ regulatory focus. (2020). Meng, Yan ; Zhuang, Xuhong ; Sunaga, Tsutomu.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:1-12.

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46. The playground effect: How augmented reality drives creative customer engagement. (2020). Chylinski, Mathew ; de Ruyter, KO ; Heller, Jonas ; Mahr, Dominik ; Keeling, Debbie Isobel ; Jessen, Alexander ; Hilken, Tim.
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    RePEc:eee:jbrese:v:116:y:2020:i:c:p:85-98.

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17. Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention. (2020). Oh, Jeeyun ; Hwang, Angel Hsing-Chi.
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18. Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective. (2020). Park, Minjung ; Yoo, Jungmin.
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19. The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention. (2020). Bonnin, Gal.
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23. The internet dilemma: An exploratory study of luxury firms€™ usage of internet-based technologies. (2018). Amer, Noha ; Ashill, Nick ; Baker, Jeff ; Diab, Ekram.
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24. The determinants of conversion rates in SME e-commerce websites. (2018). Viglia, Giampaolo ; Patton, Dean ; di Fatta, Davide.
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26. In virtuo: How user-driven interactivity in virtual tours leads to attitude change. (2018). Spielmann, Nathalie ; Mantonakis, Antonia.
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27. Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. (2017). Sivakumar, V J ; Ajitha, S.
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