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36. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Gao, Lily ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel.
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37. Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust. (2020). , Zhao ; Abid, Syed Far ; Nurunnabi, Mohammad ; Hussain, Khalid.
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