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2. Hedonic Shopping Motivations and Obsessive€“Compulsive Buying on the Internet. (2024). Li, Chen ; Ali, Ayaz ; Hussain, Ashfaque.
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3. Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India. (2023). Raut, Umesh Ramchandra ; Pawar, Prafulla Arjun.
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4. Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics. (2023). Dincer, Caner.
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5. Predicting consumers purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19. (2023). Pop, Rebeka ; Dabija, Dan Cristian ; Hledik, Erika.
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6. The influence of a lockdown on consumption: An exploratory study on generation Zs consumers. (2023). Belk, Russell ; Guido, Gianluigi ; Amatulli, Cesare ; Sestino, Andrea ; Peluso, Alessandro M.
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7. Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses. (2023). Vanheems, Rgine ; Viassone, Milena ; Serravalle, Francesca.
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8. Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana. (2023). Adu-Gyamfi, Gibbson ; Nketiah, Emmanuel ; Cudjoe, Dan ; Obuobi, Bright ; Zhu, Bangzhu ; Asamoah, Ama Nyarko ; Adjei, Mavis.
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9. Continued usage of smart wearable devices (SWDs): cross-level analysis of gamification and network externality. (2022). Hung, Shiu-Wan ; Tsai, Juin-Ming ; Lin, Guan-Ting.
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10. What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok). (2022). Lee, Young-Chan ; Yang, Qin.
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11. How do interactive voice assistants build brands loyalty?. (2022). Wan, Wan Khairuzaman ; Asadi, Shahla ; Maroufkhani, Parisa ; Ghobakhloo, Morteza ; Jannesari, Milad T.
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12. Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust. (2022). Wang, Jin ; Kandampully, Jay ; Xie, Fengyuan.
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13. When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type. (2022). Ruan, Yanya ; Mezei, Jzsef.
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14. Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. (2022). Wang, Shuman ; Yuan, Chunlin ; Zhang, Chenlei.
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15. Customer happiness as a function of perceived loyalty program benefits - A quantile regression approach. (2022). Agarwal, Reeti ; Misra, Dheeraj ; Mehrotra, Ankit.
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16. Cashback as cash forward: The serial mediating effect of time/effort and money savings. (2022). Xu, Lina ; Roy, Abhijit.
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17. Does VR Tourism Enhance Users’ Experience?. (2021). Kim, Yonghee ; Lee, Won-Jun.
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18. A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability. (2021). Tian, Yating ; Kamran, Qeis.
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19. Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences. (2021). Park, Su-Hyun ; Lee, Soyeun ; Han, Heesup ; Tariq, Beenish ; Ariza-Montes, Antonio ; Al-Ansi, Amr ; Vega-Muoz, Alejandro.
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21. Online purchase intention in Chinese social commerce platforms: Being emotional or rational?. (2021). Li, Zhiwen ; Akram, Umair ; Junaid, Muhammad ; Fan, Mingyue ; Zafar, Abaid Ullah.
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22. Greater patience and monetary expenditure: How shopping with companions influences purchase decisions. (2021). Dai, YU ; Liu, Ying ; Wang, Xiaoli ; Huang, Huiying ; Gui, Dan-Yang.
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23. Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. (2021). Molinillo, Sebastian ; Aguilar-Illescas, Roco ; Anaya-Snchez, Rafael ; Libana-Cabanillas, Francisco.
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24. Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency. (2021). Parsad, Chandan ; Prashar, Sanjeev ; Vijay, Sai T ; Kumar, Mukesh.
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25. E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers. (2021). Kumar, Vikas ; Ayodeji, Ogunmola Gabriel.
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26. Unpacking the complex interactions among customers in online fan pages. (2021). Olya, Hossein ; Taheri, Babak ; Farmaki, Anna.
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27. The cultural impact of navigation design in global e-commerce. (2020). Broeder, Peter ; Gkogka, Anna.
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28. Friendships in marketing: a taxonomy and future research directions. (2020). Singh, Ramendra ; Mishra, Prashant ; Banerji, Diptiman.
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30. Factors that influence purchase intentions in social commerce. (2020). Ki, Jin ; Sohn, Jeong Woong.
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31. National versus private brand: A regulatory focus perspective. (2020). Tran, Trang P ; Guzmn, Francisco ; Blankson, Charles ; Paswan, Audhesh K.
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32. The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth. (2020). Ryu, Sann ; Park, Jungkun.
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33. Bridging the online offline gap: Assessing the impact of brands€™ social network content quality on brand awareness and purchase intention. (2020). Barakat, Karine Aoun ; Dabbous, Amal.
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34. Effect of Escalator Use on Mall Love among Adult Pakistani Visitors. (2020). Zaman, Sobia ; Khurshid, Asif.
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36. Examining Consumers’ Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study. (2019). Mi, Chuanmin ; Zhang, Yucheng ; Xiao, Lin ; Ma, Jing.
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37. Consumers€™ motives for visiting a food retailers Facebook page. (2019). Ladhari, Riadh ; Chiadmi, Nour-Eddine ; Souiden, Nizar ; Rioux, Magalie Christelle.
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38. Understanding affiliation to cashback programs: An emerging technique in an emerging country. (2019). Silva, Thas Santos ; de Paiva, Patricia ; Magalhes, Juliana Maria ; Abreu, Erico Aurlio ; de Pdua, Alexandre.
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39. Retailer–Consumer Sustainable Business Environment: How Consumers’ Perceived Benefits Are Translated by the Addition of New Retail Channels. (2018). Cai, YU ; Shakir, Muhammad Awais ; Zhu, Jing.
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40. Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance. (2018). Zeng, Xianwu ; Yang, Shuiqing.
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42. How vital is the role of affect on post-adoption behaviors? An examination of social commerce users. (2018). Qin, Hong ; Osatuyi, Babajide.
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43. The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers. (2017). Adawiyah, Wiwiek Rabiatul ; Adi, Pramono Hari ; Wihuda, Faizal.
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44. The Role of Utilitarian and Hedonic Values on Users Continued Usage and Purchase Intention in a Social Commerce Environment. (2017). Chen, Wen-Kuo ; Chang, Dong-Shang.
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45. An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I.
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46. Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. (2017). Atulkar, Sunil ; Kesari, Bikrant.
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47. Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?. (2017). BALAN, CARMEN ; Blan, Carmen.
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48. Toward the development of hedonic-utilitarian measures of retail service. (2016). Bradley, Gregory T ; Lafleur, Elizabeth K.
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49. Self-expressiveness in shopping. (2016). Sirgy, Joseph M ; Tidwell, John ; Yu, Grace B ; Gurel-Atay, Eda ; Lee, Dong-Jin ; Ekici, Ahmet.
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50. A two-dimensional model of trust€“value€“loyalty in service relationships. (2015). Malhotra, Naresh K ; Yean, Joe Choon ; Alpert, Frank.
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