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Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence. (2023). Alvidrez, Salvador ; Siliceo, Lorena ; Vazquez, Erik Ernesto ; Patel, Chirag.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001625.

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  18. The effects of apparel names and visual complexity of apparel design on consumers apparel product attitudes: A mental imagery perspective. (2020). Lee, Jung Eun ; Shin, Eonyou.
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  19. So distant, yet useful: The impact of distal stories on customers’ service expectations. (2020). Noble, Stephanie M ; Lee, Nayoung ; Zablah, Alex R.
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  20. Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams. (2019). Slaughter, Sandra A ; Lurie, Nicholas H ; Peng, Chih-Hung.
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  21. Actions Speak Louder than Words : How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments. (2019). Clarke, Jean S ; Healey, Mark ; Cornelissen, Joep P.
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  22. The power of consumption-imagery in communicating retail-store deals. (2019). Aydinolu, Nilufer Z ; Krishna, Aradhna.
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  23. Persuasive brand messages in social media: A mental imagery processing perspective. (2019). Ha, Sejin ; Huang, Ran ; Park, Jee-Sun.
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  24. Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India. (2019). Jain, Varsha ; Roy, Subhadip ; Ford, John B ; Merchant, Altaf.
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  25. Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products. (2018). Dost, Florian ; Maier, Erik.
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  26. I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media. (2018). Baek, Tae Hyun ; Sauer, Paul L ; Yim, Mark Yi-Cheon.
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  27. So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance. (2017). Elder, Ryan S ; Poor, Morgan ; Xu, Lidan ; Schlosser, Ann E.
    In: Journal of Consumer Research.
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  28. Limagerie mentale et les effets des visuels présents sur les sites web hôteliers. (2017). Gautier, Cedrick.
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  29. How language abstractness affects service referral persuasiveness. (2017). Tassiello, Vito ; Costabile, Michele ; de Angelis, Matteo ; Amatulli, Cesare.
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  30. Bonding to a new place never visited: Exploring the relationship between landscape elements and place bonding. (2015). Kuo, Huei-Yu ; Cheng, Chia-Kuen.
    In: Tourism Management.
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  31. The effects of online product presentation on consumer responses: A mental imagery perspective. (2014). Kim, Minjeong ; Yoo, Jungmin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:11:p:2464-2472.

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  32. The mediating role of mental imagery in mobile advertising. (2014). GAVILAN, DIANA ; Avello, Maria ; Abril, Carmen.
    In: International Journal of Information Management.
    RePEc:eee:ininma:v:34:y:2014:i:4:p:457-464.

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  33. Designing persuasive destination websites: A mental imagery processing perspective. (2012). Lee, Woojin ; Gretzel, Ulrike.
    In: Tourism Management.
    RePEc:eee:touman:v:33:y:2012:i:5:p:1270-1280.

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  34. Print advertising: Vivid content. (2012). Fransen, Marieke L. ; Das, Enny ; Fennis, Bob M..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:6:p:861-864.

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  35. Cultural differences in imagery generation: The influence of abstract versus concrete thinking. (2012). KALE, SUDHIR H. ; Liang, Bei Chen.
    In: Journal of Business Research.
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  36. Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement. (2010). Janssens, Wim ; Cauberghe, Verolien ; de Pelsmacker, Patrick.
    In: Journal of Business Research.
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