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Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession. (2024). Correia, Sandra Maria ; Khalid, Rimsha ; Raza, Mohsin ; Han, Heesup.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001462.

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