1. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

   Full description at Econpapers || Download paper

1. Alhabash, S. ; McAlister, A.R. ; Lou, C. ; Hagerstrom, A. From clicks to behaviors: the mediating effect of intentions to like, share, and comment on the relationship between message evaluations and offline behavioral intentions. 2015 J. Interact. Market.. 15 82-96
   Paper not yet in RePEc: Add citation now
   
2. Becker, M. ; Scholdra, T.P. ; Berkmann, M. ; Reinartz, W.J. The effect of content on zapping in TV advertising. 2023 J. Market.. 87 275-297
   Paper not yet in RePEc: Add citation now
   
3. Breitsohl, H. Beyond ANOVA: an introduction to structural equation models for experimental designs. 2019 Organ. Res. Methods. 22 649-677
   Paper not yet in RePEc: Add citation now
   

4. Cao, D. ; Meadows, M. ; Wong, D. ; Xia, S. Understanding consumers' social media engagement behaviour: an examination of the moderation effect of social media context. 2021 J. Bus. Res.. 122 835-846

5. Cascio Rizzo, G.L. ; Berger, J. ; De Angelis, M. ; Pozharliev, R. How sensory language shapes influencer's Impact. 2023 J. Consum. Res.. 50 810-825

6. Cascio Rizzo, G.L. ; Villarroel Ordenes, F. ; Pozharliev, R. ; De Angelis, M. ; Costabile, M. How high-arousal language shapes micro- versus macro-influencers’ impact. 2024 J. Market.. -
   Paper not yet in RePEc: Add citation now
   
7. Cauberghe, V. ; De Pelsmacker, P. Advergames. 2010 J. Advert.. 39 5-18
   Paper not yet in RePEc: Add citation now
   
8. Chahal, H. ; Wirtz, J. ; Verma, A. Social media brand engagement: dimensions, drivers and consequences. 2020 J. Consum. Market.. 37 191-204
   Paper not yet in RePEc: Add citation now
   

9. Chen, J. ; Gong, X. ; Ren, R. Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures. 2023 J. Retailing Consum. Serv.. 72 -

10. Chen, S. ; Ran, Y. ; Xiong, J. Rise from the ashes or repeat the past? The effects of fresh start mindset and brand crisis type on consumer forgiveness. 2022 Nankai Business Review International. 13 497-516

11. Cho, C.-H. ; Cheon, H.J. Why do people avoid advertising on the internet?. 2004 J. Advert.. 33 89-97
    Paper not yet in RePEc: Add citation now
    

12. Choi, D. ; Bang, H. ; Wojdynski, B.W. ; Lee, Y.-I. ; Keib, K.M. How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content. 2018 J. Interact. Market.. 42 18-31

13. Chopra, I.P. ; Lim, W.M. ; Jain, T. Electronic word of mouth on social networking sites: what inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?. 2022 Tour. Recreat. Res.. 1-14
    Paper not yet in RePEc: Add citation now
    

14. Chung, J. ; Ding, Y. ; Kalra, A. I really know you: how influencers can increase audience engagement by referencing their close social ties. 2023 J. Consum. Res.. 50 683-703

15. Davis, S.W. ; Horváth, C. ; Gretry, A. ; Belei, N. Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement. 2019 J. Bus. Res.. 100 150-164

16. DelVecchio, D. ; Jones, W.J. ; Baugh, L. From easy to known: how fluent brand processing fosters self‐brand connection. 2023 Psychol. Market.. 41 754-773
    Paper not yet in RePEc: Add citation now
    
17. Demerouti, E. ; Bakker, A.B. Job demands-resources theory in times of crises: new propositions. 2023 Organizational Psychology Review. 13 209-236
    Paper not yet in RePEc: Add citation now
    
18. Deng, Q. ; Hine, M.J. ; Ji, S. ; Wang, Y. Understanding consumer engagement with brand posts on social media: the effects of post linguistic styles. 2021 Electron. Commer. Res. Appl.. 48 -
    Paper not yet in RePEc: Add citation now
    

19. Dorsch, M.J. ; Törnblom, K.Y. ; Kazemi, A. A review of resource theories and their implications for understanding consumer behavior. 2017 Journal of the Association for Consumer Research. 2 5-25

20. Escalas, J.E. ; Bettman, J.R. Self-construal, reference groups, and brand meaning. 2005 J. Consum. Res.. 32 378-389

21. Faul, F. ; Erdfelder, E. ; Buchner, A. ; Lang, A.-G. Statistical power analyses using G*Power 3.1: tests for correlation and regression analyses. 2009 Behav. Res. Methods. 41 1149-1160
    Paper not yet in RePEc: Add citation now
    
22. Fu, S. ; Li, H. ; Liu, Y. ; Pirkkalainen, H. ; Salo, M. Social media overload, exhaustion, and use discontinuance: examining the effects of information overload, system feature overload, and social overload. 2020 Inf. Process. Manag.. 57 -
    Paper not yet in RePEc: Add citation now
    
23. Gupta, P.B. ; Lord, K.R. Product placement in movies: the effect of prominence and mode on audience recall. 1998 J. Curr. Issues Res. Advert.. 20 47-59
    Paper not yet in RePEc: Add citation now
    
24. Han, Y.J. ; Nunes, J.C. ; Drèze, X. Signaling status with luxury goods: the role of brand prominence. 2010 J. Market.. 74 15-30
    Paper not yet in RePEc: Add citation now
    
25. Hayes, A.F. Introduction to Mediation, Moderation, and Conditional Process Analysis: a Regression-Based Approach. 2013 Guilford publications:
    Paper not yet in RePEc: Add citation now
    
26. Hobfoll, S.E. ; Freedy, J. ; Lane, C. ; Geller, P. Conservation of social resources: social support resource theory. 1990 J. Soc. Pers. Relat.. 7 465-478
    Paper not yet in RePEc: Add citation now
    
27. Hovland, C.I. Communication and Persuasion. 2013 Communication University of China press: Beijing
    Paper not yet in RePEc: Add citation now
    
28. Hwang, K. ; Zhang, Q. Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge. 2018 Comput. Hum. Behav.. 87 155-173
    Paper not yet in RePEc: Add citation now
    
29. Jinyoung Yoo, J. ; Choi, S. ; Song, H. Effect of brand prominence on fashion advertising images on Instagram: a computational analysis. 2023 Int. J. Advert.. 42 384-407
    Paper not yet in RePEc: Add citation now
    
30. Kong, S.C. Developing information literacy and critical thinking skills through domain knowledge learning in digital classrooms: an experience of practicing flipped classroom strategy. 2014 Comput. Educ.. 78 160-173
    Paper not yet in RePEc: Add citation now
    
31. Kumar, Y. ; Jha, R. ; Gupta, A. ; Aggarwal, M. ; Garg, A. ; Malyan, T. ; Bhardwaj, A. ; Shah, R.R. ; Krishnamurthy, B. ; Chen, C. Persuasion strategies in advertisements. 2023 :
    Paper not yet in RePEc: Add citation now
    
32. Labrecque, L.I. ; Swani, K. ; Stephen, A.T. The impact of pronoun choices on consumer engagement actions: exploring top global brands' social media communications. 2020 Psychol. Market.. 37 796-814
    Paper not yet in RePEc: Add citation now
    

33. Lee, D. ; Hosanagar, K. ; Nair, H.S. Advertising content and consumer engagement on social media: evidence from Facebook. 2018 Manag. Sci.. 64 5105-5131

34. Lee, M. ; Faber, R.J. Effects of product placement in on-line games on brand memory: a perspective of the limited-capacity model of attention. 2007 J. Advert.. 36 75-90
    Paper not yet in RePEc: Add citation now
    
35. Li, Y. ; Xie, Y. Is a picture worth a thousand words? An empirical study of image content and social media engagement. 2020 J. Market. Res.. 57 1-19
    Paper not yet in RePEc: Add citation now
    
36. Liadeli, G. ; Sotgiu, F. ; Verlegh, P.W.J. A meta-analysis of the effects of brands' owned social media on social media engagement and sales. 2023 J. Market.. 87 406-427
    Paper not yet in RePEc: Add citation now
    
37. Mattke, J. ; Maier, C. ; Reis, L. ; Weitzel, T. Herd behavior in social media: the role of Facebook likes, strength of ties, and expertise. 2020 Inf. Manag.. 57 -
    Paper not yet in RePEc: Add citation now
    
38. Mauss, I.B. ; Robinson, M.D. Measures of emotion: a review. 2009 Cognit. Emot.. 23 209-237
    Paper not yet in RePEc: Add citation now
    
39. McCoy, S. ; Everard, A. ; Polak, P. ; Galletta, D.F. An experimental study of antecedents and consequences of online ad intrusiveness. 2008 Int. J. Hum. Comput. Interact.. 24 672-699
    Paper not yet in RePEc: Add citation now
    

40. McShane, L. ; Pancer, E. ; Poole, M. ; Deng, Q. Emoji, playfulness, and brand engagement on Twitter. 2021 J. Interact. Market.. 53 96-110

41. Mochon, D. ; Johnson, K. ; Schwartz, J. ; Ariely, D. What are likes worth? A facebook Page Field Experiment. 2017 J. Market. Res.. 54 306-317
    Paper not yet in RePEc: Add citation now
    

42. Moradi, M. ; Badrinarayanan, V. The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises. 2021 J. Bus. Res.. 124 286-298

43. Moran, G. ; Muzellec, L. ; Johnson, D. Message content features and social media engagement: evidence from the media industry. 2020 J. Prod. Brand Manag.. 29 533-545
    Paper not yet in RePEc: Add citation now
    

44. Packard, G. ; Berger, J. ; Boghrati, R. How verb tense shapes persuasion. 2023 J. Consum. Res.. 50 645-660

45. Pang, H. ; Ruan, Y. Can information and communication overload influence smartphone app users' social network exhaustion, privacy invasion and discontinuance intention? A cognition-affect-conation approach. 2023 J. Retailing Consum. Serv.. 73 -

46. Park, C.W. ; Macinnis, D.J. ; Priester, J. ; Eisingerich, A.B. ; Iacobucci, D. Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. 2010 J. Market.. 74 1-17
    Paper not yet in RePEc: Add citation now
    
47. Patharia, I. ; Jain, T. Antecedents of electronic shopping cart abandonment during online purchase process. 2023 Business Perspectives and Research. -
    Paper not yet in RePEc: Add citation now
    
48. Petty, R.E. ; Cacioppo, J.T. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. 2012 Springer Science & Business Media:
    Paper not yet in RePEc: Add citation now
    

49. Pezzuti, T. ; Leonhardt, J.M. What's not to like? Negations in brand messages increase consumer engagement. 2023 J. Acad. Market. Sci.. 51 675-694

50. Pezzuti, T. ; Leonhardt, J.M. ; Warren, C. Certainty in language increases consumer engagement on social media. 2021 J. Interact. Market.. 53 32-46

51. Pham, M.T. ; Geuens, M. ; De Pelsmacker, P. The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials. 2013 Int. J. Res. Market.. 30 383-394

52. Pogacar, R. ; Shrum, L.J. ; Lowrey, T.M. The effects of linguistic devices on consumer information processing and persuasion: a language complexity × processing mode framework. 2018 J. Consum. Psychol.. 28 689-711

53. Rocklage, M.D. ; Rucker, D.D. ; Nordgren, L.F. Persuasion, emotion, and language: the intent to persuade transforms language via emotionality. 2018 Psychol. Sci.. 29 749-760
    Paper not yet in RePEc: Add citation now
    
54. Rosenkrans, G. The creativeness and effectiveness of online interactive rich media advertising. 2009 J. Interact. Market.. 9 18-31
    Paper not yet in RePEc: Add citation now
    
55. Sääksjärvi, M. ; van den Hende, E. ; Mugge, R. ; van Peursem, N. How exposure to logos and logo varieties fosters brand prominence and freshness. 2015 J. Prod. Brand Manag.. 24 736-744
    Paper not yet in RePEc: Add citation now
    
56. Sardeshmukh, S.R. ; Vandenberg, R.J. Integrating moderation and mediation: a structural equation modeling approach. 2017 Organ. Res. Methods. 20 721-745
    Paper not yet in RePEc: Add citation now
    
57. Sarial-Abi, G. ; Ulqinaku, A. Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages. 2020 J. Advert.. 49 270-291
    Paper not yet in RePEc: Add citation now
    
58. Shahbaznezhad, H. ; Dolan, R. ; Rashidirad, M. The role of social media content format and platform in users' engagement behavior. 2021 J. Interact. Market.. 53 47-65
    Paper not yet in RePEc: Add citation now
    

59. Sharma, P. ; Srivastava, A. ; Sharma, V. ; Singh, N. ; Nijjer, S. Understanding consumer repurchase intentions towards luxury retail brands: evidence from an emerging market. 2024 J. Retailing Consum. Serv.. 76 -

60. Siahtiri, V. ; Lee, W.J. (Thomas) How do materialists choose prominent brands in emerging markets?. 2019 J. Retailing Consum. Serv.. 46 133-138

61. Song, X. ; Huang, F. ; Li, X. The effect of embarrassment on preferences for brand conspicuousness: the roles of self-esteem and self-brand connection. 2017 J. Consum. Psychol.. 27 69-83
    Paper not yet in RePEc: Add citation now
    
62. Spielmann, N. ; Richard, M.-O. How captive is your audience? Defining overall advertising involvement. 2013 J. Bus. Res.. 66 499-505
    Paper not yet in RePEc: Add citation now
    

63. Tan, Y. ; Geng, S. ; Katsumata, S. ; Xiong, X. The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: investigating the bias effect of heuristic information processing. 2021 J. Retailing Consum. Serv.. 63 -

64. Tellis, G.J. ; MacInnis, D.J. ; Tirunillai, S. ; Zhang, Y. What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence. 2019 J. Market.. 83 1-20
    Paper not yet in RePEc: Add citation now
    
65. Wang, L. ; Gohary, A. ; Chan, E.Y. Are concave ads more persuasive? The role of immersion. 2023 J. Advert.. 53 230-241
    Paper not yet in RePEc: Add citation now
    

66. Wang, T. ; Lee, F.-Y. Examining customer engagement and brand intimacy in social media context. 2020 J. Retailing Consum. Serv.. 54 -

67. Wang, Y. ; Griskevicius, V. Conspicuous consumption, relationships, and rivals: women's luxury products as signals to other women. 2014 J. Consum. Res.. 40 834-854

68. Yin, X. ; Li, J. ; Si, H. ; Wu, P. Attention marketing in fragmented entertainment: how advertising embedding influences purchase decision in short-form video apps. 2024 J. Retailing Consum. Serv.. 76 -

69. Yoon, H.J. ; La Ferle, C. Saving behavior messaging: gain/loss framing, self/family orientations, and individual differences in collectivism. 2018 J. Advert.. 47 146-160
    Paper not yet in RePEc: Add citation now
    
70. Zhang, S. ; Kwok, R.C.-W. ; Lowry, P.B. ; Liu, Z. ; Wu, J. The influence of role stress on self-disclosure on social networking sites: a conservation of resources perspective. 2019 Inf. Manag.. 56 -
    Paper not yet in RePEc: Add citation now
    

1. Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted. (2025). Wetzels, Ruud ; Ramachandran, Divya ; Lehmann, Donald R ; Kopalle, Praveen K.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001833.

   Full description at Econpapers || Download paper

2. What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. (2025). Yang, Zhilin ; Guan, Xinya ; Dai, Lingqi ; Wang, Billy Wei ; Ma, Caiyuan.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400674x.

   Full description at Econpapers || Download paper

3. Impact of Digitalised Social Media Marketing on Consumer Purchasing Behavior among Millennials in Business Markets. (2025). Layole, Summayah ; Yinusa, Simbiat ; Lasisi, Rahmat ; Titiloye, Tairat Abiola ; Lawal, Ademola ; Afolabi, Success.
   In: International Journal of Research and Innovation in Social Science.
   RePEc:bcp:journl:v:9:y:2025:issue-3:p:3229-3258.

   Full description at Econpapers || Download paper

4. National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy. (2024). Yahyavi, Dawood ; Taleizadeh, Ata Allah ; Thaichon, Park.
   In: Operational Research.
   RePEc:spr:operea:v:24:y:2024:i:4:d:10.1007_s12351-024-00850-9.

   Full description at Econpapers || Download paper

5. Examining social media live stream’s influence on the consumer decision-making: a thematic analysis. (2024). Gbadamosi, Ayantunji ; Fletcher, Kathy-Ann.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:24:y:2024:i:3:d:10.1007_s10660-022-09623-y.

   Full description at Econpapers || Download paper

6. Military Organization€™s Use of Social Media and Its Relationship with Politics: Evidence from Pakistan. (2024). Shurong, Zhao.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241264615.

   Full description at Econpapers || Download paper

7. How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. (2024). Zarantonello, Lia ; Pedeliento, Giuseppe ; Mangio, Federico ; Andreini, Daniela.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00347-4.

   Full description at Econpapers || Download paper

8. How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. (2024). Saura, Jose Ramon ; Bennett, Dag ; Barbosa, Belem.
   In: The Journal of Technology Transfer.
   RePEc:kap:jtecht:v:49:y:2024:i:1:d:10.1007_s10961-022-09978-2.

   Full description at Econpapers || Download paper

9. Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy. (2024). Iftikhar, Yaser ; Mehmood, Khalid ; Rehman, Hina ; Jabeen, Fauzia ; Khan, Ali Nawaz.
   In: Journal of Business Ethics.
   RePEc:kap:jbuset:v:191:y:2024:i:4:d:10.1007_s10551-024-05671-6.

   Full description at Econpapers || Download paper

10. Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption. (2024). Nasta, Luigi ; Sestino, Andrea ; Giannattasio, Alessandro ; Bernando, Alessandro.
    In: Technology in Society.
    RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001490.

    Full description at Econpapers || Download paper

11. The value relevance of voluntary disclosure through social media platforms: Evidence from European Union listed firms. (2024). Macchioni, Riccardo ; Prisco, Martina ; Zagaria, Claudia.
    In: Socio-Economic Planning Sciences.
    RePEc:eee:soceps:v:93:y:2024:i:c:s0038012124000892.

    Full description at Econpapers || Download paper

12. Prominent or subtle: The impact of brand prominence on social media advertisement engagement. (2024). Xiao, Tingwen ; Chen, Siyun ; Wei, Haiying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001930.

    Full description at Econpapers || Download paper

13. Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

    Full description at Econpapers || Download paper

14. Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing. (2024). Wang, Yawei ; Fan, Liu ; Mou, Jian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003454.

    Full description at Econpapers || Download paper

15. Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method. (2024). Shen, Yung-Cheng ; Lee, Crystal T.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004247.

    Full description at Econpapers || Download paper

16. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002509.

    Full description at Econpapers || Download paper

17. The effect of subscriptions on customer engagement. (2024). Luo, Peng ; Guo, Gengxuan ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001425.

    Full description at Econpapers || Download paper

18. Measurement invariance testing in partial least squares structural equation modeling. (2024). Liengaard, Benjamin Dybro.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324000857.

    Full description at Econpapers || Download paper

19. Industrial restructuring and corporate income distribution gap. (2024). Liu, Xiaohan ; Zhang, Gengquan.
    In: Finance Research Letters.
    RePEc:eee:finlet:v:67:y:2024:i:pb:s1544612324009267.

    Full description at Econpapers || Download paper

20. “He looks very real”: Media, knowledge, and search‐based strategies for deepfake identification. (2024). Goh, Dion Hoelian.
    In: Journal of the Association for Information Science & Technology.
    RePEc:bla:jinfst:v:75:y:2024:i:6:p:643-654.

    Full description at Econpapers || Download paper

21. How social media are collecting more of users’ data: a behavioral model of platform retention strategies. (2023). Hodara, Levana ; Corcos, Anne.
    In: SN Business & Economics.
    RePEc:spr:snbeco:v:3:y:2023:i:7:d:10.1007_s43546-023-00501-9.

    Full description at Econpapers || Download paper

22. Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. (2023). Kulikovskaja, Viktorija ; Blut, Markus ; Hubert, Marco ; Grewal, Dhruv ; Brock, Christian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00925-7.

    Full description at Econpapers || Download paper

23. Social Media and Authoritarian Legacies: the Impact of Military Aligned Social Media Activists (SMAs) on Politics. (2023). Shurong, Zhao ; Jan, Qasim.
    In: Public Organization Review.
    RePEc:kap:porgrv:v:23:y:2023:i:2:d:10.1007_s11115-022-00691-0.

    Full description at Econpapers || Download paper

24. The Causality and Antecedents of Tourism Small & Medium-Sized Enterprises’ (SMEs) Coopetition in Complex Institutional Contexts. (2023). Liu, Yingni ; Zhang, Yang ; Xia, Menglong.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:6:p:5156-:d:1097200.

    Full description at Econpapers || Download paper

25. Exploration or Exploitation of a Neighborhood Destination: The Role of Social Media Content on the Perceived Value and Trust and Revisit Intention among World Cup Football Fans. (2023). Hassan, Thowayeb H ; Radwan, Salaheldeen H ; Szabo-Alexi, Paul ; Abdelmoaty, Mostafa A ; Helal, Mohamed Y ; Saleh, Mahmoud I ; Abuelnasr, Magdy Sayed ; Salem, Amany E ; Abdou, Ahmed H ; Mohamoud, Yasser Ahmed.
    In: JRFM.
    RePEc:gam:jjrfmx:v:16:y:2023:i:3:p:210-:d:1104508.

    Full description at Econpapers || Download paper

26. Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation. (2023). Lee, Yang-Im ; Vu, AN.
    In: Future Internet.
    RePEc:gam:jftint:v:15:y:2023:i:4:p:123-:d:1107760.

    Full description at Econpapers || Download paper

27. Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface. (2023). Yadav, Rambalak ; Sahore, Nidhi ; Mendiratta, Aparna.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:195:y:2023:i:c:s0040162523004778.

    Full description at Econpapers || Download paper

28. Environmental factors to maximize social media engagement: A comprehensive framework. (2023). Reimer, Thomas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002059.

    Full description at Econpapers || Download paper

29. Retailers, dont ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel. (2023). Chaveesuk, Singha ; O'Leary, Simon ; Syed, Sharifah Faridah ; Punjaisri, Khanyapuss ; Desai, Bhavini ; Gutierrez, Anabel ; Chaiyasoonthorn, Wornchanok.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s096969892300019x.

    Full description at Econpapers || Download paper

30. Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers. (2023). Wang, ZI ; Yuan, Ruizhi ; Yannopoulou, Natalia ; Liu, Martin J ; Luo, Jun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004289.

    Full description at Econpapers || Download paper

31. Overview on Social Media User Behavior during the COVID-19 Pandemic: From Fear of Missing Out and Social Networking Fatigue to Privacy Concerns. (2022). Luigia-Gabriela, Sterie ; Dan-Andrei, Sitar-Taut ; Daniel, Mican ; Ioana, Andreica Mihu.
    In: Studia Universitatis Babeș-Bolyai Oeconomica.
    RePEc:vrs:subboe:v:67:y:2022:i:2:p:21-32:n:4.

    Full description at Econpapers || Download paper

32. What Drives the Influence of Health Science Communication Accounts on TikTok? A Fuzzy-Set Qualitative Comparative Analysis. (2022). Liu, Xiaoyan ; Deng, Wenhao ; Yang, Tianan.
    In: IJERPH.
    RePEc:gam:jijerp:v:19:y:2022:i:21:p:13815-:d:951573.

    Full description at Econpapers || Download paper

33. Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media. (2022). Shao, Xiuyan ; Xu, Qianwen ; Li, Dan ; Cao, Cong.
    In: IJERPH.
    RePEc:gam:jijerp:v:19:y:2022:i:18:p:11240-:d:909126.

    Full description at Econpapers || Download paper

34. Effect of privacy concerns and engagement on social support behaviour in online health community platforms. (2022). Nisar, Tahir M ; Hajli, Nick ; Tseng, Hsiao-Ting ; Shabbir, Haseeb ; Ibrahim, Fahad.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:178:y:2022:i:c:s004016252200124x.

    Full description at Econpapers || Download paper

35. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

    Full description at Econpapers || Download paper

36. Examining social media engagement through health-related message framing in different cultures. (2022). Bhattacharya, Saurabh ; Yannopoulou, Natalia ; Liu, Martin J ; Agnihotri, Arpita.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:152:y:2022:i:c:p:349-360.

    Full description at Econpapers || Download paper

37. A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. (2022). Cortez, Roberto Mora ; Dastidar, Ayan Ghosh.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:92-105.

    Full description at Econpapers || Download paper

38. The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. (2022). Maione, Salvatore ; Peter, Paula C ; Mendini, Monica.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:143:y:2022:i:c:p:16-26.

    Full description at Econpapers || Download paper

39. The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel. (2021). Kubra, Sirkeci ; Esra, Arikan.
    In: South East European Journal of Economics and Business.
    RePEc:vrs:seejeb:v:16:y:2021:i:2:p:150-170:n:8.

    Full description at Econpapers || Download paper

40. Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. (2021). Leung, Louis ; Meng, Keira Shuyang.
    In: Telecommunications Policy.
    RePEc:eee:telpol:v:45:y:2021:i:7:s0308596121000768.

    Full description at Econpapers || Download paper

Report date: 2025-09-22 19:46:28 || Missing content? Let us know