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28. Environmental factors to maximize social media engagement: A comprehensive framework. (2023). Reimer, Thomas.
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33. Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media. (2022). Shao, Xiuyan ; Xu, Qianwen ; Li, Dan ; Cao, Cong.
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34. Effect of privacy concerns and engagement on social support behaviour in online health community platforms. (2022). Nisar, Tahir M ; Hajli, Nick ; Tseng, Hsiao-Ting ; Shabbir, Haseeb ; Ibrahim, Fahad.
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35. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
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36. Examining social media engagement through health-related message framing in different cultures. (2022). Bhattacharya, Saurabh ; Yannopoulou, Natalia ; Liu, Martin J ; Agnihotri, Arpita.
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37. A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. (2022). Cortez, Roberto Mora ; Dastidar, Ayan Ghosh.
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38. The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. (2022). Maione, Salvatore ; Peter, Paula C ; Mendini, Monica.
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39. The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel. (2021). Kubra, Sirkeci ; Esra, Arikan.
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40. Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. (2021). Leung, Louis ; Meng, Keira Shuyang.
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