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18. A strategic framework for artificial intelligence in marketing. (2021). Rust, Roland T ; Huang, Ming-Hui.
    In: Journal of the Academy of Marketing Science.
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19. Short-term and long-term effects of touchpoints on customer perceptions. (2021). Polo-Redondo, Yolanda ; Cambra-Fierro, Jess ; Trifu, Andreea.
    In: Journal of Retailing and Consumer Services.
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20. Three decades of research on loyalty programs: A literature review and future research agenda. (2021). Chen, Yanyan ; Mandler, Timo ; Meyer-Waarden, Lars.
    In: Journal of Business Research.
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21. Impact of patient portal behavioral engagement on subsistence consumers wellbeing. (2021). Todd, Mikala ; Akareem, Husain Salilul ; Ferdous, Ahmed Shahriar.
    In: International Journal of Research in Marketing.
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22. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
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23. The digital transformation of the healthcare industry: exploring the rise of emerging platform ecosystems and their influence on the role of patients. (2020). Krcmar, Helmut ; Riasanow, Tobias ; Hermes, Sebastian ; Bohm, Markus ; Clemons, Eric K.
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