- Alpert, J. I., & Alpert, M. I. (1990). Music influences onmood and purchase intentions. Psychology & Marketing, 7,109-133.
Paper not yet in RePEc: Add citation now
Alpert, M. I., Alpert, J. I., & Maltz, E. N. (2005). Purchase occasion influence on the role of music in advertising. Journal of Business Research, 58(3), 369-376.
- Anand, P., & Sternthal, B. (1990). Ease of message processing as a moderator of repetition effects in advertising. Journal of Marketing Research, 345-353.
Paper not yet in RePEc: Add citation now
- Arteaga Requena, R. A. M. I. R. O. (2009). Neuromarketing Auditivo. Universidad Católica San Pablo.
Paper not yet in RePEc: Add citation now
- Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the academy of marketing science, 27(2), 184-206. ISSN 2411-9563 (Print) ISSN 2312-8429 (Online) European Journal of Social Science Education and Research May-August 2018 Volume 5, Issue 2
Paper not yet in RePEc: Add citation now
- Bozman, C. S., Mueling, D., & Malley, K. L. P. O. (1994). The directional influence of music backgrounds in television advertising. Journal of Applied Business Research, 10(1), 14.
Paper not yet in RePEc: Add citation now
- Cuesta, U., Martinez-Martinez, L. & Cuesta, V. (2017). Neuromarketing olfativo: Análisis del electroencefalograma y las respuestas psicofisiológicas provocadas por diferentes olores. Ed. TECNOS. ISBN 978-84-309-7392-7
Paper not yet in RePEc: Add citation now
- Cuesta, U., Niño J. I. & MartÃnez-MartÃnez, L. (2018). Neuromarketing: Analysis of Packaging Using Gsr, EyeTracking and Facial Expression. Papper presented at The European Conference on Media, Communication & Film 2018, Brighton, UK.
Paper not yet in RePEc: Add citation now
- Douglas, T. (1986). GuÃa complete de la publicidad. Editorial Hermenn Blume Ediciones, Madrid.
Paper not yet in RePEc: Add citation now
- Gorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. The Journal of Marketing, 94-101.
Paper not yet in RePEc: Add citation now
- Gorn, G. J., Goldberg, M. E., Chattopadhyay, A., & Litvack, D. (1991). Music and information in commercials: their effects with an elderly sample. Journal of Advertising Research, 31(5), 23-32.
Paper not yet in RePEc: Add citation now
- Gurrea, ., & Saavedra, G. (1999). Los anuncios por dentro. Universidad del PaÃs Vasco, Servicio Editorial Euskal Herriko Unibertsitatea, Argitalpen Zerbitzua.
Paper not yet in RePEc: Add citation now
- Herz, R. S., & Schooler, J. W. (2002). A naturalistic study of autobiographical memories evoked by olfactory and visual cues: testing the Proustian hypothesis. American Journal of Psychology, 115(1), 21-32.
Paper not yet in RePEc: Add citation now
- Hung, K. (2000). Narrative music in congruent and incongruent TV advertising. Journal of advertising, 29(1), 25-34.
Paper not yet in RePEc: Add citation now
- Kellaris, J. J., Cox, A. D., & Cox, D. (1993). The effect of background music on ad processing: A contingency explanation. The Journal of Marketing, 114-125.
Paper not yet in RePEc: Add citation now
MacInnis, D. J., & Park, C. W. (1991). The differential role of characteristics of music on high and lowinvolvement consumers’ processing of ads. Journal of Consumer Research, 18, 161-173.
- MartÃnez, S. (2004). Música y mujeres en la publicidad televisiva. Comunicar, (23).
Paper not yet in RePEc: Add citation now
- Mitchell, A. A. (1988). Current perspectives and issues concerning the explanation of ‘feeling’advertising effects. Nonverbal communication in advertising, 127-143.
Paper not yet in RePEc: Add citation now
- North, A. C., Mackenzie, L. C., Law, R. M., & Hargreaves, D. J. (2004). The effects of musical and voice “fit†on responses to advertisements. Journal of Applied Social Psychology, 34(8), 1675-1708.
Paper not yet in RePEc: Add citation now
- Oakes, S. (2007). Evaluating empirical research into music in advertising: A congruity perspective. Journal of Advertising Research, 47(1), 38-50.
Paper not yet in RePEc: Add citation now
- Park, C. W., & Young, S. M. (1986). Consumer response to television commercials: the impact of involvement and background music on brand attitude formation. Journal of Marketing Research, 23, 11-35.
Paper not yet in RePEc: Add citation now
- Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer.
Paper not yet in RePEc: Add citation now
- Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.
Paper not yet in RePEc: Add citation now
- Rossiter, J. R., & Percy, L. (1991). Emotions and motivations in advertising. Advances in Consumer Research, 18, 100-111.
Paper not yet in RePEc: Add citation now
- Sachs, M. E., Ellis, R. J., Schlaug, G., & Loui, P. (2016). Brain connectivity reflects human aesthetic responses to music. Social cognitive and affective neuroscience, 11(6), 884-891.
Paper not yet in RePEc: Add citation now
- Satel, S., & Lilienfeld, S. O. (2013). Brainwashed: The seductive appeal of mindless neuroscience. Basic Civitas Books.
Paper not yet in RePEc: Add citation now
- Sowndhararajan, K., & Kim, S. (2016). Influence of fragrances on human psychophysiological activity: With special reference to human electroencephalographic response. Scientia pharmaceutica, 84(4), 724-751.
Paper not yet in RePEc: Add citation now
Stewart, D. W. (1998). Effects of using a nonverbal (musical) cue on recall and playback of television advertising: Implications for advertising tracking. Journal of Business Research, 42(1), 39-51.
- Stout, P. A., & Leckenby, J. D. (1986). Measuring emotional response to advertising. Journal of Advertising, 15(4), 35-41 ISSN 2411-9563 (Print) ISSN 2312-8429 (Online) European Journal of Social Science Education and Research May-August 2018 Volume 5, Issue 2
Paper not yet in RePEc: Add citation now
- Vermeulen, I., & Beukeboom, C. J. (2016). Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting. Journal of Advertising, 45(1), 53-61.
Paper not yet in RePEc: Add citation now
- Yue, N. P. (2011). An Analysis on the Effectiveness of Music in Advertising towards Consumers Buying Behavior.
Paper not yet in RePEc: Add citation now