1. The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis. (2025). Xun, Jiyao ; Fan, Xiaowei ; Dolega, Les ; Xiong, Lin.
   In: Sustainability.
   RePEc:gam:jsusta:v:17:y:2025:i:2:p:728-:d:1569716.

   Full description at Econpapers || Download paper

2. Enhanced methodology to assess business research community serving extended realities movement. (2024). Sorooshian, Shahryar.
   In: Socio-Economic Planning Sciences.
   RePEc:eee:soceps:v:95:y:2024:i:c:s0038012124002143.

   Full description at Econpapers || Download paper

3. Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers€™ justice perceptions. (2023). Aksoy, Nilsah Cavdar ; Yazici, Nihal.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000577.

   Full description at Econpapers || Download paper

4. Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours. (2022). Cavallaro, Sara ; Peruzzini, Margherita ; de Canio, Francesca ; Martinelli, Elisa.
   In: Sustainability.
   RePEc:gam:jsusta:v:14:y:2022:i:5:p:3064-:d:765241.

   Full description at Econpapers || Download paper

1. Anderson R.E.; Srinivasan S.S. E-satisfaction and e-loyalty: A contingency framework. Psychol. Mark. 2003, 20, 123-138.
   Paper not yet in RePEc: Add citation now
   
2. Au N.; Ngai E.W.; Cheng T.E. Extending the understanding of end user information systems satisfaction formation: An equitable needs fulfillment model approach. MIS Q. 2008, 43-66.
   Paper not yet in RePEc: Add citation now
   
3. Azuma R.T. A survey of augmented reality. Presence Teleoperators Virtual Environ. 1997, 6, 355-385.
   Paper not yet in RePEc: Add citation now
   

4. Beck M.; Crié D. I virtually try it… I want it! Virtual Fitting Room: A tool to increase on-line and offline exploratory behavior, patronage and purchase intentions. J. Retail. Consum. Serv. 2018, 40, 279-286.

5. Bilro R.G.; Loureiro S.M.C.; Ali F. The role of website stimuli of experience on engagement and brand advocacy. J. Hosp. Tour. Technol. 2018, 9, 204-222.
   Paper not yet in RePEc: Add citation now
   
6. Blazquez M. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. Int. J. Electron. Commer. 2014, 18, 97-116.
   Paper not yet in RePEc: Add citation now
   
7. Cho Y.; Seo S. A study on the buying behavior of fashion products in the group buying type of social commerce: Focused on shopping value, attitude, purchase intention, and clothing involvement. J. Korean Soc. Costume 2012, 62, 134-148.
   Paper not yet in RePEc: Add citation now
   
8. Chu S.C.; Kim Y. Determinants of customer engagement in electronic word-of-mouth (eWOM) in social networking sites. Int. J. Advert. 2011, 30, 47-75.
   Paper not yet in RePEc: Add citation now
   

9. Dacko S.G. Enabling smart retail settings via mobile augmented reality shopping apps. Technol. Forecast. Soc. Chang. 2017, 124, 243-256.

10. Dawson S.; Bloch P.H.; Ridgway N.M. Shopping motives, emotional states, and retail outcomes. J. Retail. 1990, 66, 408-427.
    Paper not yet in RePEc: Add citation now
    
11. Diamantopoulos A.; Sarstedt M.; Fuchs C.; Wilczynski P.; Kaiser S. Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective. J. Acad. Mark. Sci. 2012, 40, 434-449.
    Paper not yet in RePEc: Add citation now
    
12. Dick P.; Basu K. Customer loyalty: Toward and integrated conceptual framework. Acad. Mark. Sci. Rev. 1994, 22, 99-114.
    Paper not yet in RePEc: Add citation now
    

13. Eggert A.; Ulaga W. Customer perceived value: A substitute for satisfaction in business markets?. J. Bus. Ind. Mark. 2002, 17, 107-118.

14. Eroglu S.A.; Machleit K.A.; Davis L.M. Atmospheric qualities of online retailing: A conceptual model and implications. J. Bus. Res. 2001, 54, 177-184.

15. Fiore A.M.; Jin H.J.; Kim J. For fun and profit: Hedonic value from image interactivity and responses toward an online store. Psychol. Mark. 2005, 22, 669-694.
    Paper not yet in RePEc: Add citation now
    
16. Fornell C.; Bookstein F.L. Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. J. Mark. Res. 1982, 19, 440-452.
    Paper not yet in RePEc: Add citation now
    
17. Fornell C.; Johnson M.D.; Anderson E.W.; Cha J.; Bryant B.E. The American customer satisfaction index: Nature, purpose, and findings. J. Mark. 1996, 60, 7-18.
    Paper not yet in RePEc: Add citation now
    
18. Fornell C.; Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 1981, 18, 39-50.
    Paper not yet in RePEc: Add citation now
    
19. Fournier S. Customers and their brands: Developing relationship theory in customer research. J. Consum. Res. 1998, 24, 343-373.
    Paper not yet in RePEc: Add citation now
    
20. Fullerton G. The impact of brand commitment on loyalty to retail service brands. Can. J. Adm. Sci. 2005, 22, 97-110.
    Paper not yet in RePEc: Add citation now
    
21. Fullerton G.; Taylor S. Mediating, interactive and non-linear effects in service quality and satisfaction with services research. Can. J. Adm. Sci. 2002, 19, 124-136.
    Paper not yet in RePEc: Add citation now
    
22. Gordon M.E.; McKeage K.; Fox M.A. Relationship marketing effectiveness: The role of involvement. Psychol. Mark. 1998, 15, 443-459.
    Paper not yet in RePEc: Add citation now
    
23. Graham J.; Havlena W. Finding the “missing link”: Advertising’s impact on word of mouth, web searches, and site visits. J. Advert. Res. 2007, 47, 427-435.
    Paper not yet in RePEc: Add citation now
    

24. Greenwald A.G.; Leavitt C. Audience involvement in advertising: Four levels. J. Consum. Res. 1984, 11, 581-592.

25. Hair J.F.; Sarstedt M.; Hopkins L.; Kuppelwieser V.G. Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. Eur. Bus. Rev. 2014, 26, 106-121.
    Paper not yet in RePEc: Add citation now
    
26. Henseler J.; Ringle C.M.; Sarstedt M. A new criterion for assessing discriminant validity in variance based structural equation modeling. Acad. Mark. Sci. Rev. 2015, 43, 115-135.
    Paper not yet in RePEc: Add citation now
    
27. Huang T.L.; Liao S. A model of acceptance of augmented-reality interactive technology: The moderating role of cognitive innovativeness. Electron. Commer. Res. 2015, 15, 269-295.
    Paper not yet in RePEc: Add citation now
    

28. Javornik A. Augmented reality: Research agenda for studying the impact of its media characteristics on customer behaviour. J. Retail. Consum. Serv. 2016, 30, 252-261.

29. Jiang Z.; Benbasat I. Investigating the influence of the functional mechanisms of online product presentations. Inf. Syst. Res. 2007, 18, 454-470.

30. Ju N.; Lee K.-H. Customer resistance to innovation: Smart clothing. Fash. Text. 2020, 7, 21.
    Paper not yet in RePEc: Add citation now
    
31. Keller E. Unleashing the power of word of mouth: Creating brand advocacy to drive growth. J. Advert. Res. 2007, 47, 448-452.
    Paper not yet in RePEc: Add citation now
    
32. Kim H.Y.; Lee Y.; Jung Y.J. Digital atmosphere of fashion retail stores. Fash. Text. 2020, 7, 1-17.
    Paper not yet in RePEc: Add citation now
    
33. Kim J.-H.; Lennon S.J. Information available on a web site: Effects on customers’ shopping outcomes. J. Fash. Mark. Manag. 2010, 14, 247-262.
    Paper not yet in RePEc: Add citation now
    
34. Kim K.Y.; Jung W. A study on the impact of perceived characteristics of augmented reality (AR) services on user satisfaction and intention to use. Glob. Bus. Adm. Rev. 2020, 17, 187-211. Hughes H. Burberry Launches AR Tool with Google. Asos Launches AR Fitting Tool for Online Shoppers.
    Paper not yet in RePEc: Add citation now
    
35. Kim M.S.; Shin D.J.; Koo D.W. The influence of perceived service fairness on brand trust, brand experience and brand citizenship behavior. Int. J. Contemp. Hosp. Manag. 2018, 30, 2603-2621.
    Paper not yet in RePEc: Add citation now
    
36. Kotler P. Atmospherics as a marketing tool. J. Retail. 1973, 49, 48-64.
    Paper not yet in RePEc: Add citation now
    
37. Kozinets R.; Sherry J.; DeBerry-Spence B.; Duhachek A.; Nuttavuthisit K.; Storm D. Themed flagship brand stores in the new millennium: Theory, practice, prospects. J. Retail. 2002, 78, 17-29.
    Paper not yet in RePEc: Add citation now
    
38. Lee M.; Lee Y. Effects of customer experience on retailer loyalty and performance in an omni-channel environment: Comparison between department stores and discount stores. Korean Manag. Rev. 2019, 48, 211-241.
    Paper not yet in RePEc: Add citation now
    
39. Lin H.H.; Wang Y.S. An examination of the determinants of customer loyalty in mobile commerce contexts. Inf. Manag. 2006, 43, 271-282.
    Paper not yet in RePEc: Add citation now
    
40. Ma J.Y.; Choi J.S. The virtuality and reality of augmented reality. J. Multimed. 2007, 2, 32-37.
    Paper not yet in RePEc: Add citation now
    
41. Matthews D.; Cryer-Coupet Q.; Degirmencioglu N. I wear, therefore I am: Investigating sneakerhead culture, social identity, and brand preference among men. Fash. Text. 2021, 8, 1-13.
    Paper not yet in RePEc: Add citation now
    
42. Matzler K.; Pichler E.A.; Hemetsberger A. Who is spreading the word? The positive influence of extraversion on customer passion and brand evangelism. Mark. Theory Appl. 2007, 18, 25-32.
    Paper not yet in RePEc: Add citation now
    
43. McGaughey R.E.; Mason K.H. The Internet as a marketing tool. J. Mark. Theory Pract. 1998, 6, 1-11.
    Paper not yet in RePEc: Add citation now
    
44. Meloa A. Rise of M-Commerce: Mobile Ecommerce Shopping Stats & Trends in 2021. Tan O. What Divide? Online and Offline Shopping Experiences Are Already Merged.
    Paper not yet in RePEc: Add citation now
    
45. Milgram P.; Kenshino F. A taxonomy of mixed reality visual display. IEICE Trans. Inf. Syst. 1994, 77, 1321-1329.
    Paper not yet in RePEc: Add citation now
    
46. Morrison D.G. Purchase intentions and purchase behavior. J. Mark. 1979, 43, 65-74.
    Paper not yet in RePEc: Add citation now
    

47. Novak T.P.; Hoffman D.L.; Yung Y.F. Measuring the customer experience in online environments: A structural modeling approach. Mark. Sci. 2000, 19, 22-42.

48. O’Cass A. An assessment of customers product, purchase decision, advertising and consumption involvement in fashion clothing. J. Econ. Psychol. 2000, 21, 545-576.
    Paper not yet in RePEc: Add citation now
    
49. Orth U.R.; Wirtz J. Customer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness. J. Serv. Res. 2014, 17, 296-309.
    Paper not yet in RePEc: Add citation now
    
50. Park S.K.; Park Y.B. A study on the effects of e-store attributions on web site loyalty. J. Glob. Mark. 2005, 15, 21-39.
    Paper not yet in RePEc: Add citation now
    

51. Poushneh A.; Vasquez-Parraga A.Z. Discernible impact of augmented reality on retail customer’s experience, satisfaction and willingness to buy. J. Retail. Consum. Serv. 2017, 34, 229-234.

52. Rosa J.A.; Garbarino E.C.; Malter A.J. Keeping the body in mind: The influence of body esteem and body boundary aberration on consumer beliefs and purchase intentions. J. Consum. Psychol. 2006, 16, 79-91.
    Paper not yet in RePEc: Add citation now
    

53. Scholz J.; Smith A.N. Augmented reality: Designing immersive experiences that maximize customer engagement. Bus. Horiz. 2016, 59, 149-161.

54. Singh M.; Singh M.P. Augmented reality interfaces. IEEE Internet Comput. 2013, 17, 66-70.
    Paper not yet in RePEc: Add citation now
    
55. So J.I.; Kim S. The effects of augmented reality fashion application on pleasure, satisfaction and behavioral intention. Res. J. Costume Cult. 2013, 21, 810-826.
    Paper not yet in RePEc: Add citation now
    
56. Suh J.C.; Youjae Y. When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement. J. Consum. Psychol. 2006, 16, 145-155.
    Paper not yet in RePEc: Add citation now
    

57. Sung E.C. The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. J. Bus. Res. 2021, 122, 75-87.

58. US Omnichannel Retail Statpack 2018: Marketer and Consumer Trend.
    Paper not yet in RePEc: Add citation now
    

59. VanMeter R.; Syrdal H.A.; Powell-Mantel S.; Grisaffe D.B.; Nesson E.T. Don’t just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social media. J. Interact. Mark. 2018, 43, 83-97.

60. Verhoef P.C.; Kannan P.K.; Inman J.J. From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. J. Retail. 2015, 91, 174-181.

61. Verhoef P.C.; Neslin S.A.; Vroomen B. Multichannel customer management: Understanding the research-shopper phenomenon. Int. J. Mark. 2007, 24, 129-148.
    Paper not yet in RePEc: Add citation now
    
62. Virtual Fitting Room Market Size, Share and COVID-19 Impact Analysis, by Component (Hardware, Software, and Services), by Services (Integration, Support and Maintenance, and Consulting), by Application (Apparel, Jewelry and Watches, and Others), by End User (Physical Stores and Virtual Store) and Regional Forecast, 2020–2027.
    Paper not yet in RePEc: Add citation now
    
63. Watson A.; Alexander B.; Salavati L. The impact of experiential augmented reality applications on fashion purchase intention. Int. J. Retail. Distrib. Manag. 2018, 48, 433-451.
    Paper not yet in RePEc: Add citation now
    

64. Westbrook R.A. Intrapersonal affective influences on customer satisfaction with products. J. Consum. Res. 1980, 7, 49-54.

65. Yang S.; Xiong G. Try it on! Contingency effects of virtual fitting rooms. Manag. Inf. Syst. 2019, 36, 789-822.
    Paper not yet in RePEc: Add citation now
    

66. Zaichkowsky J.L. Measuring the involvement construct. J. Consum. Res. 1985, 12, 341-352.

67. Zaichkowsky J.L. The personal involvement inventory: Reduction, revision, and application to advertising. J. Advert. 1994, 23, 59-70.
    Paper not yet in RePEc: Add citation now
    
68. Zeithaml V.; Berry L.; Parasuraman A. The behavioral consequences of service quality. J. Mark. 1996, 60, 31-46.
    Paper not yet in RePEc: Add citation now
    

1. How do consumers€™ fashion lifestyles differentiate their logistics preferences for fashion products?. (2024). Wong, Yiik Diew ; Binte, Shahdzah Wati ; Teo, Chee-Chong ; Ma, Bohao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000948.

   Full description at Econpapers || Download paper

2. I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products. (2024). Jai, Tunmin Catherine ; Jones, Robert Paul ; Recalde, Daniella.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000602.

   Full description at Econpapers || Download paper

3. Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector. (2024). Aslam, Usman ; Davis, Leon.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003284.

   Full description at Econpapers || Download paper

4. Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study. (2024). Ishaq, Muhammad Ishtiaq ; Wasim, Manahil ; Raza, Ali.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000444.

   Full description at Econpapers || Download paper

5. RETRACTED ARTICLE: The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy. (2023). Gong, Taisheng ; Zhang, Chen.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09628-7.

   Full description at Econpapers || Download paper

6. Retail technologies that enhance the customer experience: a practitioner-centred approach. (2023). Quinones, Myriam ; Gomez-Suarez, Monica ; Diaz-Martin, Ana M.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02023-z.

   Full description at Econpapers || Download paper

7. Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality. (2023). Alesanco-Llorente, Maria ; Pelegrin-Borondo, Jorge ; Reinares-Lara, Eva ; Olarte-Pascual, Cristina.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:191:y:2023:i:c:s0040162523001993.

   Full description at Econpapers || Download paper

8. Effects of augmented reality technology characteristics on customer citizenship behavior. (2023). Gong, Taeshik ; Park, Jungkun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300190x.

   Full description at Econpapers || Download paper

9. Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses. (2023). Vanheems, Rgine ; Viassone, Milena ; Serravalle, Francesca.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000267.

   Full description at Econpapers || Download paper

10. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236.

    Full description at Econpapers || Download paper

11. How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity. (2023). Kim, Woo Bin ; Choo, Ho Jung.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008438.

    Full description at Econpapers || Download paper

12. Augmented reality-delivered product information at the point of sale: when information controllability backfires. (2022). Joerss, Tom ; Hoffmann, Stefan ; Mai, Robert ; Akbar, Payam.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:4:d:10.1007_s11747-022-00855-w.

    Full description at Econpapers || Download paper

13. The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior. (2022). Dong, Yuanyuan ; Wang, Yawei ; Zhou, Shoujiang ; Kang, QI ; Liu, Junqi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922000959.

    Full description at Econpapers || Download paper

14. Change in technology-enabled omnichannel customer experiences in-store. (2022). Alexander, Bethan ; Kent, Anthony.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920313461.

    Full description at Econpapers || Download paper

15. Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing. (2022). Liu, Yide ; Lim, Xin-Jean ; Quach, Sara ; Cheah, Jun-Hwa ; Ting, Hiram.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920301211.

    Full description at Econpapers || Download paper

16. Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values. (2022). Vieira, Valter Afonso ; Agnihotri, Raj ; Rafael, Diego Nogueira.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:151:y:2022:i:c:p:170-184.

    Full description at Econpapers || Download paper

17. Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention. (2021). Tandon, Urvashi ; Manohar, Sridhar ; Mittal, Amit.
    In: Electronic Markets.
    RePEc:spr:elmark:v:31:y:2021:i:4:d:10.1007_s12525-020-00436-1.

    Full description at Econpapers || Download paper

18. Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality. (2021). Lee, Kyu-Hye ; Rhee, Ha-Lim.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:11:p:6336-:d:568093.

    Full description at Econpapers || Download paper

19. Smart mirror fashion technology for the retail chain transformation. (2021). Hasan, Rajibul ; Islam, Nazrul ; Rahman, Mizan ; Ogunjimi, Ayotunde.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005515.

    Full description at Econpapers || Download paper

20. A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns. (2021). Wong, Yiik Diew ; Wang, Xueqin ; Yuen, Kum Fai ; Liu, Feng.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005424.

    Full description at Econpapers || Download paper

21. How Technology is Changing Retail. (2021). Waddoups, Rand ; Setia, Pankaj ; Kalyanam, Kirthi ; Bull, J S ; Hennessey, John ; Golmohammadi, Alireza ; Shankar, Venkatesh ; Douglass, Tom ; Tirunillai, Seshadri.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:97:y:2021:i:1:p:13-27.

    Full description at Econpapers || Download paper

22. €œYes, we do. Why not use augmented reality?€ customer responses to experiential presentations of AR-based applications. (2021). Hsu, Sheila Hsuan-Yu ; Chen, Ja-Shen ; Tsou, Hung-Tai.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002150.

    Full description at Econpapers || Download paper

23. Does educating customers create positive word of mouth?. (2021). Sun, Xiaochi ; Foscht, Thomas ; Eisingerich, Andreas B.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002046.

    Full description at Econpapers || Download paper

24. More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing. (2021). Huang, Zhihong ; Lee, Seung Hwan ; Baek, Eunsoo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000709.

    Full description at Econpapers || Download paper

25. Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment. (2021). Chakrabarti, Somnath ; Mondal, Jalaluddin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000503.

    Full description at Econpapers || Download paper

26. The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective. (2021). Sharma, Rajesh ; Kautish, Pradeep ; Paul, Justin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314016.

    Full description at Econpapers || Download paper

27. Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product. (2021). Reardon, James ; Brannon, Daniel C ; Radon, Anita.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313473.

    Full description at Econpapers || Download paper

28. Restorative experiences and online tourists€™ willingness to pay a price premium in an augmented reality environment. (2021). Huang, Tseng-Lung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312649.

    Full description at Econpapers || Download paper

29. To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention. (2021). Wang, Xuehua ; Jiang, Lan ; Zhao, Haichuan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:813-836.

    Full description at Econpapers || Download paper

30. Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents. (2021). Joerss, Tom ; Hoffmann, Stefan ; Mai, Robert ; Akbar, Payam.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:128:y:2021:i:c:p:510-523.

    Full description at Econpapers || Download paper

31. Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. (2021). Kowalczuk, Pascal ; Adler, Jost ; Siepmann, Carolin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:124:y:2021:i:c:p:357-373.

    Full description at Econpapers || Download paper

32. How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad. (2020). Chen, Sixing ; Yang, Shuai ; Carlson, Jeffrey R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919306149.

    Full description at Econpapers || Download paper

33. Adoption of augmented reality in online retailing and consumers€™ product attitude: A cognitive perspective. (2020). Chai, Zeli ; Dong, Xuebing ; Fan, Xiaojun ; Deng, Nianqi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919302127.

    Full description at Econpapers || Download paper

34. The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention. (2020). Bonnin, Gal.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:52:y:2020:i:c:s0969698918310725.

    Full description at Econpapers || Download paper

35. Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

    Full description at Econpapers || Download paper

36. Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. (2019). Saurel, Hlne ; Plotkina, Daria.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:51:y:2019:i:c:p:362-377.

    Full description at Econpapers || Download paper

37. Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce. (2019). Kim, Minjeong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:362-370.

    Full description at Econpapers || Download paper

38. Psychological mechanisms of brand love and information technology identity in virtual retail environments. (2019). Huang, Tseng-Lung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:251-264.

    Full description at Econpapers || Download paper

39. Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

    Full description at Econpapers || Download paper

40. We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. (2018). Duffy, Katherine ; Scholz, Joachim.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:44:y:2018:i:c:p:11-23.

    Full description at Econpapers || Download paper

Report date: 2025-10-06 00:48:16 || Missing content? Let us know