FT Bootcamp2 - 17/04/13 - Masjuan
- 1. SILENCIO Y RESPIRAR
- 2. @fmasjuan
- 3. ¿Cómo diseñar un modelo de negocios?
- 4. Les voy a dar herramientas prácticas para diseñar su próximo modelo de negocios!
- 5. Les enseñaré a usar el Business Model Canvas!
- 6. Les mostraré algunos buenos ejemplos!
- 7. El resultado debiera ser un buen negocio para ustedes y su equipo!
- 9. En noviembre de 2008 partieron con un sitio web!
- 10. Cada participante pagó US$24!
- 11. $24.
- 12. $36.
- 13. $54.
- 14. $81.
- 15. $243.
- 16. 470 co-creadores de 45 países!
- 17. ?! ¿por qué la gente participó y pagó?!
- 18. a las personas les gustar seguir tendencias y ser los primeros!
- 19. Las personas quieren ser parte de algo GRANDE y demostrarlo!
- 21. Pero no todo el mundo está online… !
- 24. Resultado
- 25. ¡Reinventaron el modelo de negocio de la publicación de libros!
- 27. ♯ en 25 idiomas
- 28. Una pregunta…
- 29. ¿Por qué modelar negocios es muy popular actualmente?
- 32. 1 Razón #
- 33. Sustentabilidad
- 37. El mundo ha cambiado
- 38. 2 Razón #
- 39. Crisis financiera
- 43. El mundo ha cambiado
- 44. 3 Razón #
- 45. Economía “es mi turno”
- 46. Nuevos mercados
- 48. ¿O no se han dado cuenta?
- 53. El mundo ha cambiado
- 54. 4 Razón #
- 55. El cliente tiene otro comportamiento
- 56. Ahora lo llamamos “estilo de vida”
- 58. generación y
- 60. El mundo ha cambiado
- 61. 5 Razón#
- 67. El mundo ha cambiado
- 68. 6 Razón #
- 69. Tecnología
- 74. El mundo ha cambiado
- 75. Entonces...
- 76. El mundo ha realmente cambiado.
- 77. ¿Pero tú lo puedes ver?
- 79. Cómo tu puedes…
- 80. FL IP?
- 86. ¿Qué es un modelo de negocios?
- 87. Explicale a tu vecino cuál consideras tú que es el mejor modelo de negocios de todos los tiempos…
- 88. ¿Qué es un modelo de negocios?
- 89. business models
- 93. “ We need a common language to describe, analyse and innovate business models! ” Clayton M. Christensen
- 94. Imaginemos una conversación en una reunión…
- 100. Necesitamos nuevas herramientas para entender y crear nuevos modelos de negocios
- 102. Def_Business Model a business model describes the ra<onale of how an organiza<on creates, delivers, and captures value
- 104. Ahora explícale a tu vecino cuál es tu modelo de negocios…
- 105. 9 Building Blocks
- 106. Who is my customer?! images by JAM!
- 107. What is the job I get done?! images by JAM!
- 108. What channels will I use?! images by JAM!
- 109. What relationship do I entertain?! images by JAM!
- 110. What is my revenue stream?! images by JAM!
- 111. What are my key resources?! images by JAM!
- 112. What are the key activities?! images by JAM!
- 113. Who are my key partners?! images by JAM!
- 114. How does the cost structure look like?! images by JAM!
- 115. key value customer activities! proposition! relationships! key customer partners! segments! cost revenue structure! key distribution streams! resources! channels! images by JAM!
- 116. key value customer activities! proposition! relationships! key customer partners! segments! cost revenue structure! key distribution streams! resources! channels! images by JAM!
- 117. images by JAM!
- 118. OVERLAY! PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS images by JAM!
- 121. Veamos el modelo de negocios de Nespresso
- 126. The Business Model Canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS What type of key What customer needs What kind of Who are our key activities do we do we satisfy? relationship do we partners? perform? What problem do we maintain with our Who is our help our customers customers? customer? What is our solve? Personal contact? For whom do we motivation to work Automatic? Self-‐ create value? with partners? What advantages do service? KEY our products and DISTRIBUTION Can we distinguish What key resources RESOURCES services provide our CHANNELS different customer do we acquire customers with? segments? through partners? What key resources Through what does our proposition What products and channels do we deliver What key activities do require? services do we deliver our products and our partners perform? to our customers? services? Physical? Intellectual? Human? Financial? COST STRUCTURE REVENUE STREAMS What are the inherent costs in our current business model? What revenue streams do we generate? What is the size of each cost? What is the size of each revenue stream?
- 127. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 128. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 129. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 130. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 131. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 132. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 133. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 134. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 135. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 136. Partners! Activities! Offer! Relation! Clients! Resources! Channels! Costs! Revenues!
- 142. Tool fleet management services! PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ng direct RELATIONSHIPS SEGMENTS ro St Contract sales! Management! + Online ! e Offlin Constructio Fleet n Companies! Management Warehousing! Services! KEY DISTRIBUTION RESOURCES CHANNELS systems f or B2B Shops! IT , Inventory t and Factories! managemen repair! ! www.hilti.com COST STRUCTURE REVENUE STREAMS Repa Higher! Repl ir & ! Personnel! Recurring acem Margins! ent ! lease fees!
- 143. 1 Tip #
- 144. Hagan el mapa de su actual modelo de negocios en un gran poster con notas en post-‐ it 3M
- 146. 2 Tip #
- 147. ¡No hagan esto solos, dejen que los ayuden!
- 149. 3 Tip #
- 150. Descarguen el canvas en: www.businessmodelgeneration.com
- 151. 4 Tip #
- 152. ¡Visualicen su modelo de negocios!
- 154. 5 Tip #
- 157. SUPER POSE TED, Oct 2012 -‐ Amy Cuddy
- 158. ¡Y ahora a trabajar!
- 159. Get out of the building!