Lean startup @startup gnration cópia

LEAN STARTUP
Quinta-feira, 19 de Setembro de 13

Customercentric

Henry Ford
From: What can i sell to my customer?
To: What does my customer need?


E se?

• Faz as grandes perguntas
(dores, jobs to be done, segmentos, etc)
• Gera possibilidades e alternativas
• Prototipa

Como podemos saber se
temos uma oportunidade?

Padrões | Tendências
Observar a consistência

mercado = grupo de pessoas que poderão querer comprar o
teu produto
problema = é a razão que leva a que essas pessoas usem o
teu produto
produto = é a forma como vais resolver o problema de um
utilizador

PEST trends
Political | Economic | Social | Tech

What we now know
about building
successful startups

Reality distortion ﬁeld

Burn @the Valley

Ideas are overrated.
Execution is what
matters!

Most Startups fail

.Lean manufacturing
.Agile software
development
.Customer development
.Design thinking

PRINCIPLES GUIDE WHAT YOU DO.
TACTICS SHOW YOU HOW
Key Concepts

Startup is not a
company

If you cannot fail you
cannot learn

Uphold a strong vision
with facts, not faith

Validated Learning

Waste

Risk

Vision
Value Hypothesis – tests wether a product or
service really creates value to customers once
they are using it
Growth Hypothesis – which tests how new
customers will discover a product or service we
can do a similar analysis.

#1
Value Hypothesis
Growth Hypothesis

GUESS
What

Scientiﬁc
Methodoloy: testing
hypothesis

Procura e execução
Customer Development
(Blank)

Do i have a problem worth solving? (problem/
Solution ﬁt)
Have i built Something people want?
(product/market ﬁt)
How do i accelerate growth?

Pressupostos
Problema
Pressupostos
Solução
Validação
Produto = Conjunto de Hipóteses

#3
Identiﬁy the assumptions
on your Canvas

#4
Design validation tests
(for your assumptions)

Build a customer archetype

Empatia

persona
Descrição (Imagens)
Cenários | Necessidades | Comportamento | Frustrações
Citações | Objectivos

MVP

Days not weeks or months

Continuous Deployment

#6
Iterate

PivotPersevere?

metricsNumbers don’t lie, but liers make numbers

ARRR
metrics
Acquisition
Activation
Retention
Revenue
Referral

Funnel metrics

In the end Running Lean
• Speed, learning and focus.
• Testing a vision
• Engaging customers throughout the
product development cycle
• Tackles both product and market
validation in parallel using short iterations

take aways
- Customercentric | Empathy | Pain
- Oportunity Vs Idea
- Validation
- Waste
- MVP
- Pivot

learn more
.Lean Startup
.Running Lean
.The Entrepreneur Guide To Customer Development
.Cheat Sheet for Persona’s Development
.Unassumer Guide
.Jobs To Be Done
.Four steps for the Epiphany

Lean startup @startup gnration cópia

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