DIY Web Builder: Apps and Social Media

DIY Web Builder:
Apps and Social Media
Patrick Schaudel
1&1 Hosting Europe Media Event
27 August 2013
® 1&1 Internet 2013

Introduction
Patrick Schaudel
Head of Features & Applications
Product Management Hosting
Page2® 1&1 Internet 2013

Agenda
 Why MyWebsite?
 Evolution of professional websites
 The business journey
 Implementation of Web apps
 Social expectations
 Meeting social demands – 1&1 Social Media Hub

What is MyWebsite?
 Offered in DE, US, UK, FR, ES, IT, PL, MX, CA, AT
 More than 120 different industries
 Professionally created text, image and design
 High speed connectivity and unlimited traffic
 High-performance, secure data centre
 Geo-redundant hosting across locations
Page4
Today
500,000+ Customers
Target
1 Million Customers
® 1&1 Internet 2013

Reasons for not getting online

Barriers to launching a website
 Too many small enterprises are still off-line
 Many web hosting products for SMEs are just too
complicated and do not address their concerns
 Time needed for website creation is the biggest concern
1. Time
2. Cost
3. Lack of IT Skills

A bad website can be a risk to your business

MyWebsite Success Story
Choose from
hundreds of attractive
designs and layouts
Get found via social and
search
Quick and easy
Make changes
online at any
time
Choose from over
120 business sectors
® 1&1 Internet 2013 Page8

1. High quality designs
 Effortless customisation
 Elements
 Pre-filled industry specific text
and images
 First draft of your website within
minutes
 Image Library (25,000+)
 Google Maps
 Interactive Elements

2. Quick and easy
 Web apps
 Changes made anytime – no
9am-5pm availability limitations
 Access anywhere
 Personalise everything in just a
few clicks
 Drag-and-drop functionality
 Editor tool is just like working
within a Word document

3. Hundreds of industries
 100‟s of professionally made
layouts
 Pre-filled industry specific text
and images
 Detailed navigation structure
according to specific industries
 120+ Industries

4. Online Success
 Mobile optimisation
 Search engine
optimization
 Analytics tools for
success measurement
Tablet View
Smar
tpho
ne
View
Smartphone View

4. Online Success
 Social media interaction and management
 Scheduled social media posts and event
 Newsletters

Expanding Your Online Presence – Choosing the Right
Domain
Build a
portfolio
• Register
misspellings, differe
nt TLD‟s or other
alternatives
• Increase brand
security and prevent
fraud
Register
• Determine if your
domain name is
included in your
website package
Choose
domain
name
• Use the official
business name as
the domain
• Keep things simple
for customers to
remember
• Easy for users to
return
Choose
the right
TLD
• .co.uk = country
code
• .com = world wide
registration
• .biz = professional
• .mobi = mobile
optimised
• .org = non-profit
organisations

Web Apps
Bringing professionalism and credibility to the
website design novice
 Add functionality to
ecommerce, communication,
social media and business
management
 100+ app options
 Reputable brands
 Drag & Drop ability

A website is no longer a simple “online business card”
49%
• 49% of consumers
believe that a bad
website makes a
worse impact than a
business having no
website at all
34%
• One third of
consumers surveyed
report that they
commonly find small
business websites
that are “tired” and
“unimpressive”
33%
• 1 in 3 consumers are
willing to offer
feedback to a
business owner, yet
half of small firms
have never asked
clients about
experiences of using
their website
66%
• Maintaining an
attractive website is a
struggle for 66% of
firms with the most
common pain-point
being the sourcing of
fresh contents

The business journey should lead to a transaction
Attract Interact Transact
Service
Retain
• Attractive website
• Fresh, updated content
• Interesting pictures
• Relevant information
• Straightforward navigation
• Engage in conversation
• Encourage customer feedback
• Provide social sharing and
interaction
• Conduct surveys
• Start blogging
• Sell products online
• Offer exclusive vouchers
• Encourage online visitors to
visit physical store

Simple web app implementation
The best way to guide a business is to give them the right advice and present
the right functionality according to industry requirements
Receive an overview of
what is relevant for you
See in detail how it works
Use it on
your own website
1 2 3

Products
& Documents
Contact &
Communications
Social
Business
Web Services
Multimedia
Many possibilities within the business journey
TRANSACTIONINTERACTION
ATTRACTION
(marketing, traffic, attractive website)
B
DB (DE) Countdown
(DE)
B
Google
Web
Search
Wetter24
(DE)
BB
Friendfeed
(All Countries)
B
Zopim
(All Countries)
B
Feedburner
(All Countries)
B
Rumbletalk
(All Countries)
B
SoundGecko
(All Countries)
B
Blipstar
(US)
BB
RingRang
(US)
B
Honestly
(All Countries)
A
Tibuga
(DE)
A
AppForma
(All Countries)
A
Social PM
(DE)
B
Buzzdoes
(All Countries)
A
Webengage
(All Countries)
A
VideoFyMe
(All Countries)
B A
WOWSlider
(All Countries)
SlidePresenter
(All Countries)
A
LogoCreator
(All Countries)
A
DropBox
(All Countries)
A
PicMonkey
(All Countries)
A
Adobe EchoSign
(All Countries)
B
WeTransfer
(All Countries)
B
MediaFire
(All Countries)
B
Photovisi
(All Countries)
A
B
Pnyxe Forum
(DE)
SugarCRM
(All Countries)
B
Tixeo
(All Countries)
A
Jetpack (WP)
(All Countries)
A
Snapseed
(All Countries)
A
Path
(All Countries)
A
WebAsyst
(All Countries)
B
TeamWox
(All Countries)
A
Salesforce
(All Countries)
A
B
Adress-
master
(DE)
B
NinjaPopups
(All Countries)
QuForm (WP)
(All Countries)
A
YieldKit
(All Countries)
A
RemebertheMilk
(All Countries
A
Shareifyoulike
(All Countries)
A
B
Addictive
Points (UK)
B
TubePress
(DE)
B
Zendesk
(DE)
Xorbin
(All Countries)
B
Piwik
(All countries)
A
TrustCloud
(All countries)
B
Olark Chat
(All Countries)
B
Wishpond Marketing
(All Countries
A
Mindmeister
(DE)
B
EmailMeForm
(All Countries)
B
B
Feedjit
(All Countries)
B
Folloyu Tab
(All Countries)
AdSense
(DE)
A
B
RapidFeeds
(All Countries)
PunshTab
(All Countries)
B
Spreadly
(All Countries)
B
Sitepal
(All Countries)
B
Stumbleupon
(All Countries)
B
LiveChat
(All Countries)
B
Storify
(US, CA, UK)
A
Blogger
(All Countries)
A
Instagram
(All Countries)
A
B
Engageya
(US)
ContactMe
(US)
A
Gravity
(US)
A
A
metacafe
(All Countries)
A
Polldaddy
(US)
A
Framey
(All countries)
A
Cincopa
(All countries)
A
Aviary
(All countries)
A
Animoto
(All countries)
A
Reuters News
(All Countries)
B
Livestream.com
(All Countries)
B
B
Vizu
(All Countries)
B
Digg
(All Countries)
Simplyhired
(All Countries)
A
Yahoo
Sesarch
(All Countries)
B
Wikipedia
(All Countries)
A
Reddit
(All Countries)
B
Veoh
(US)
A
SZ (DE)
B
GetBase
(All Countries)
A
Gather
(US)
B
B
B
Uwall.tv
(US) Uwall
Grovo
(US)
A
B
Peecho
(All Countries)
Wetter.de
(DE)
B
Storify
(All Countries)
A
Reddit
(All Countries)
B
Guardian
(US, CA, UK)
B
Smore
(All Countries)
B
Guardian Jobs
(UK)
B
Gather
(US, CA, UK)
B
Quora
(US, CA, UK)
B
LeMonde
(FR)
B
GoFalk
(All Countries)
B
Spreed
(All Countries)
B
El Pais
(ES)
B
El Mundo
(ES)
B
Odesk
(US, CA, UK)
A
Posteroven
(All Countries)
A
Touchnote
(All Countries)
A
LiveRail
(US, CA)
B
NYT
(US, CA, UK)
B
Resumator
(All Countries)
B
A
Streamplus
(All Countries)
B
Nieder-
schlagsradar
(DE)
B
Readability
(US)
B
Similarweb
(US)
B
Talkino
(All Countries)
B
SodaHead
(All Countries)
B
Enthuse.me
(All Countries)
B
Shareaholic
(All Countries)
A
Snappy.TV
(All Countries)
A
Jameda
(All Countries)
B
PicMonkey
(All countries)
A
TargetHero
(All countries)
A
B
Spiegel
(DE)
Punchtab
(All Countries)
B
Chargify
(All Countries)
A
PowToon
(All Countries)
A
JiveSoftware
(US)
A
Yalst
(All Countries)
A
Foxrate
(All Countries)
A
LoginRadius
(All Countries)
B
Yousendit
(All Countries)
B
MailChimp
(All Countries)
B
Constant Contact
(All Countries)
B
Sommee
Cards
(All Countries)
A
Falttr
(All Countries)
B
Memonic
(All Countries)
A
Shelby.tv
(US, CA)
B
BeFunky
(All Countries)
A
Pixlr
(All Countries)
A
Rem.theMilk
(All Countries)
Last.fm
(All Countries)
Gpsies
(All Countries)
Soundbeat
(All Countries)

Example: Incorporate eCommerce functionality
Third Party Web Apps
1&1 Features

Easy to
Integrate
No
Maintenance
Automatic
Updates
No Additional
Costs
Managed
Security
Managed apps are better than installing them on your own

Top 10 European Web Apps
1. Website
Translator
2. Trivid
3. Google +1
4. Gleichzwei
ePaper
5. PayPal Buy
6. 1&1 Cash-Ad
Main Content
7. YoWindow
Weather
8. LinkedIn
Member Profile
9. Skype
10. FluidSurveys

Social Media
Meeting the evolving consumer and search engine demands of
professional engagement on the Internet
 Consistent branding
 Seamless synchronisation
 One login, one dashboard
 Facebook page customization
 Scheduled posting

59% of consumers expect online
support from small firms
40% of
consumers
more likely
to buy from
SMEs
available on
social media
Two thirds
want more
expertise
offered
online
outside
office hours
30% have
felt „too shy‟
to enter a
small
business
premises
The need for social SME’s

Social Climate Impact
1.1 billion
393 million
225 million
1 billion users 
4 billion daily views
500 million  200
million active
0
5
10
15
20
25
30
1-30
mins
31-60
mins
2-6
hours
7-12
hours
13-24
hours
Percentage
Time expected to respond
Facebook Post
Facebook
Private Message
Tweet
Twitter Direct
Message

1&1 is developing a solution for simplifying social
media
Social sharing platform
Facebook page creator
A central hub for your
social media management

1&1 is developing a solution for simplifying social
media

Facebook page creator

Social media management

The solution will help by offering a social tool that is…
FASTER
Rapid Facebook Page
Connection
Guided user flow
Desired website
elements instantly
create a professional
Facebook page
DIY header
automatically
incorporated in
Facebook page
SIMPLER
Customised Facebook
tabs from website
On/off slider
Any subpage can be
turned into tab
Unnecessary
elements are hidden
MORE EFFICIENT
Website edits are
automatically made to
Facebook page
One-way
synchronisation
Every change is
updated
All changes on
website are instantly
made to Facebook
CLOSER
Communicate and
engage in one, central
location
Post simultaneously
on multiple platforms
(FB, Twitter)
Posts can be sent
immediately or
scheduled for later
React on multiple
channels at once

What is MyWebsite all about?
Easy tool to embark on the world of internet without background
knowledge
Familiar to tools used everyday
Cost and time effective
Secure and reliable online solution
Attract  Interact  Transact: More than just a website – simplifies
the internet business approach

First-hand results – 1&1 MyWebsite
“Everything we were reading in the local
music publications and what our friends
were paying led us to believe that a
website was going to be way out of our
reach, and impossible to maintain. Once
we found 1 & 1, we were amazed. My
husband is still convinced that I somehow
acquired computer programming skills
overnight to create the website. I can't
convince him of how easy you guys
make this; you've completely changed
my perception with the 1&1 MyWebsite
tool!”
- Arlene Stern
www.honeysuckleroad.net

First-hand results – 1&1 Social Media Hub
Before using the Social Media Center tool, I
had social media accounts with Facebook and
Twitter but was not very active on them. This
tool has made it easier for me to connect with
customers by bringing Facebook and Twitter
under one platform. It allows me to pre-
schedule my posts, so that I‟m always
interacting with my customers even when I‟m
away from my computer. Since using the
Social Media Center, I‟ve gained followers and
received more likes on postings!
- Tanisha Billops
www.exceptionalcleaningsvc.com

DIY Web Builder: Apps and Social Media

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