Custom Metrics App: Power & customisation for analysts

Digital Intelligence Solutions presented their Custom Metrics application which allows customers to customize analytics data and metrics. It empowers their standard data engine to adapt to business specific needs through custom data sources, variables, and tree structures. Custom Metrics are created through a simple drag-and-drop interface and are instantly available integrated across their analytics tools without additional tagging. They provided examples of how media and e-commerce customers could create custom metrics to gain new business insights beyond standard metrics. Tips included changing the metric level, adding initials to names, and using it to modify standard metric names.