Write speak code workshop- IDEATION
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The document outlines best practices for running ideation sessions to enhance creativity and productivity in teams. It emphasizes the importance of creating an inclusive environment, utilizing various ideation methods, and setting clear challenge statements to guide brainstorming. Key concepts include deferring judgment, encouraging wild ideas, and focusing on developing a diverse range of thoughts and perspectives.
![Solo ideation + [ ] for more divergence & fleshing ideas out.](https://image.slidesharecdn.com/writespeakcodeworkshop-ideationshare-191015234854/85/Write-speak-code-workshop-IDEATION-28-320.jpg)
![Alternate Worlds
How would someone else/ other
company in a different industry
approach this problem?
Macgyver?
Tech ethicist?
Starbucks?
Cirque du Soleil?
[company you like for their
approach/product/values]
@aribajahan](https://image.slidesharecdn.com/writespeakcodeworkshop-ideationshare-191015234854/85/Write-speak-code-workshop-IDEATION-30-320.jpg)
Write speak code workshop- IDEATION
- 1. ARIBA JAHAN @aribajahan Ideate: Run brainstorms to empower creativity, both on your own and with a team
- 2. ARIBA JAHAN Director of Innovation, Ad Council @aribajahan @aribajahan
- 3. Today’s intentions Be present, physically and mentally. Be curious and open. Listen. deeply. One conversation at a time. Create room for others. Focus on learning. Devices away. @aribajahan
- 4. Why
- 5. To have more productive and creative ideations with our teams To allow ourselves & others to do the “outside of the box” thinking How to run an ideation To come up with some ideas on writing or speaking projects! Why @aribajahan
- 6. You are familiar with some ideation methods & how they work Better understanding of the conditions needed for ideations to be productive Better understanding of how to prep & run an ideation Feel more equipped to work on designing one Leave with some ideas on what to write or speak on! By the end of today @aribajahan
- 7. Role of the facilitator during an ideation session How to prep for and how to run an ideation How to be inclusive of all voices, including remote How to create a space where creative ideation can thrive Practice ideation methods and go over what they’re good for Generate ideas! Run a brainstorm Come up with ideas @aribajahan
- 9. What is ideation? The generation of many idea options to address a well defined problem space or area of focus. Ideas can be practical and simple or wild and crazy. Open Create Choices@aribajahan
- 10. Who’s been to a bad brainstorm? What was it like? @aribajahan
- 11. When do you come up with your best ideas? @aribajahan
- 12. Three key facts about our ability to brainstorm
- 13. 1 @aribajahan
- 15. 3 @aribajahan
- 16. Three key facts about our ability to brainstorm We need alpha waves to get us in the zone, help people get in the zone during that carved out time. Our first 10 ideas are not that out of the box, help people get divergent using different activities to push their thinking. We're not raised/rewarded to think outside of the box (unless it goes perfectly well) or for “try it, give it a shot”, so create safety to be curious and wacky. @aribajahan
- 17. Keep it with you after the workshop. Write ideas, doodle, diagram… It’s hard to tell a good idea from a bad idea at first glance, so write it down Braindump Notebook @aribajahan
- 18. OPEN EXPLORE CLOSE Critically analyzing ideas based on agreed-upon criteria The generation of many idea options Making choices on which to explore, test or de risk Modes of Thinking @aribajahan
- 19. Ideation- mainly open OPEN EXPLORE CLOSE Critically analyzing ideas based on agreed-upon criteria The generation of many idea options Making choices on which to explore, test or de risk @aribajahan
- 20. Inside organization/ group ● Vision/mission/ strategic objectives / all staffs ● Product ● User feedback (+/-) ● Discussions with co-workers, especially those in different job functions & perspectives Ideation Input @aribajahan
- 21. Outside organization/ group • News, conferences, twitter, competitors/partners • Trends, cultural movements, new technologies • User needs - current users, unmet needs Not current users, what are we not thinking of? • But use caution: avoid looking for “best practices” because YMMV Ideation Input @aribajahan
- 22. • Recent projects, tasks & curiosities • Recent rabbit holes & frustrations • Learned something new & applied it? • Talks you attended - inspired & did a thing • A current dialogue you have a POV on • New skill you flexed Mining for inspiration @aribajahan
- 23. Ideation Methods
- 24. Solo Ideation Gather: Challenge statement & Insights Inputs Diverse minds Tools Each team member generates ideas on their own before sharing with the group. @aribajahan
- 25. Group Ideation Gather: Challenge statement & Insights Inputs Diverse minds Tools Team ideates together as a group, often with a dedicated facilitator. @aribajahan
- 26. Sketch Eight Gather: Challenge statement & Insights Inputs Diverse minds Tools Each team member solo sketches eight different ideas on 8 index cards/paper before sharing with the group. @aribajahan
- 28. Solo ideation + [ ] for more divergence & fleshing ideas out.
- 29. Alternate Worlds How would someone else/ other company in a different industry approach this problem? @aribajahan
- 30. Alternate Worlds How would someone else/ other company in a different industry approach this problem? Macgyver? Tech ethicist? Starbucks? Cirque du Soleil? [company you like for their approach/product/values] @aribajahan
- 31. Round Robin People add on to the ideas of others. Person creates a detailed description/ sketch of idea on paper and then passes it along. Each next person evolves this idea by: eliminating something, adding something, or adding questions for consideration. @aribajahan
- 32. Paper on the Table Visualize desired outcome & experience, then map back what needs to be explored, prototyped, & tested. Lay out a paper on the table wide enough for multiple people to sketch on it. On selected idea, everyone draws/ writes - someone’s journey, emotions, best case scenario. @aribajahan
- 34. Ideation Agreements Defer judgement Good ideas can come from anywhere Encourage wild ideas Wacky can lead to creative leaps Build on the ideas of others “and” >> “but” Stay focused on the topic Don’t forget what you’re solving for @aribajahan
- 35. One conversation at a time Full attention → Build together Be visual Post its, drawings >> Lists Go for quantity (1 idea/sticky) Don’t assess internally or vocally Don’t execute Don’t start devising an execution plan in your head Ideation Agreements @aribajahan
- 36. WARM UP This warmup is good if everyone/most are in the same room. Remember Mexico?5 min ACTIVITY @aribajahan
- 37. SOLO IDEATION Generate as many ideas as possible. One idea/ sticky 5 min ACTIVITY @aribajahan
- 38. CHALLENGE STATEMENT How might we create an environment to reduce stress for new york city commuters? @aribajahan
- 39. SOLO IDEATION Generate as many ideas as possible. One idea/ sticky More than 1 word/ idea 5 min How might we create an environment to reduce stress for new york city commuters? ACTIVITY @aribajahan
- 40. YES AND PLUS ♥ CLUSTER Groups of 3-4. Take turn sharing 2 ideas. Listeners: - jots down how to expand the ideas. - Plus 1 if you had the same idea - Plus ♥ if mindblown - Share. Cluster into themes. 10 min ACTIVITY @aribajahan
- 41. How was that?
- 42. Inspire more ideas while sharing to find themes, patterns & to add more. Solo ideation, share, cluster - identifying themes & patterns “Yes and” - As the group goes around and shares ideas, listeners generates new ideas or adds to the shared ideas. Plus 1 or Plus Love - + 1 --- If you had the same idea + Love --- if you’re mind blown @aribajahan
- 43. ALTERNATE WORLD How would you solve this if you were a doctor OR the Olympics Committee? 10 min Can be done solo, in pairs or both. @aribajahan
- 44. ROUND ROBIN Fold paper into 3 or 4. Solo sketch solution in 1 ⃞. Pass paper to someone else. 😄 to add/modify on idea ⃞. ↺ 😄 why won’t this work? ↻ 😄 to address ^ 15 min Everyone is adding on to ideas of others through solo sketching in rounds. Not allowed to ask clarifying questions & no names. @aribajahan
- 45. Nobody “owns” the idea. Leverage power of the diverse collective.
- 46. MASH UP Gather: Challenge statement & Insights Inputs Diverse minds Tools Stakeholders/audience/lens Channels A framework that helps you generate different ideas by creating a matrix and seeing what they inspire. @aribajahan
- 47. AUDIENCE 1 AUDIENCE 2 AUDIENCE 3 channel/question channel/question channel/question channel/question channel/question Each team goes down a column/ round of ideation Each team goes down a column/ round of ideation Each team goes down a column/ round of ideation @aribajahan
- 48. MASH UP To generate ideas for blogs and/or talks10 min Can be done solo, in pairs or both. @aribajahan
- 49. Self Ideation Agreements Defer judgement Good ideas can come from anywhere Encourage wild ideas Wacky can lead to creative leaps Keep track of ideas, and build upon them. “and” >> “but” Mental shift → “that-would-make-a-good-talk/blog” voice @aribajahan
- 50. Go for quantity (1 idea/sticky) Don’t assess internally or vocally Don’t start thinking of titles Don’t distract yourself with titles Get help from others. Discuss topics with others to get their thoughts Think of format and location, after. Self Ideation Agreements @aribajahan
- 51. 1 thing 1 thing 1 thing Question Question Question Question @aribajahan
- 52. Each column can be one thing. ● A project you want to talk about ● A project you are really proud of ● Topic you’re interested in and know about now ● Topic you’d like to know more about in the future Something you’re inspired by ● Talk/podcast heard ● Article/ book read ● Environment @aribajahan
- 53. Each row is one question: 1. Your unique spin/ angle / POV 2. What was a challenge you had to tackle? How did you tackle? What can you share that can help them tackle it too? 3. What’s something you wish you knew beforehand? What’s something you wish others knew about this? Why? 4. What’s something you wish you could know more about? Any questions you wish you knew the answer to? @aribajahan
- 54. A project you want to talk about A project you are really proud of Topic you’re interested in now or in the future Inspiration around us: Talk/podcast heard Article/ book read Environment Your unique spin/ angle / POV What was a challenge you had to tackle? How did you tackle? What can you share that can help them tackle it too? If you were advising someone just entering this career, what would you want to share with them from this? What’s something you wish you knew beforehand? What’s something you wish others knew about this? Why? What’s something you wish you could know more about? Any questions you wish you knew the answer to? @aribajahan
- 55. MASH UP Start filling in your grid. Go for quantity. Create more grids if needed. 10 min @aribajahan
- 56. MASH UP Pair up. Take turns sharing 2 ideas. Partner think & share: What questions come up for you as you listen? What are you hoping to learn from reading/hearing this? 10 min @aribajahan
- 57. MASH UP Jot down any new thoughts or ideas.5 min @aribajahan
- 58. Idea Selection
- 59. This is NOT idea selection @aribajahan
- 60. This is NOT idea selection @aribajahan
- 61. ● Voting on ideas = narrowing in on which ideas to explore further, found interesting ● Voting on idea ≠ idea to launch ● So voting at this stage should be based on: Which idea has the most potential for impact? Which idea best addresses the challenge statement? Idea selection @aribajahan
- 63. Ideation session : gut check Did I generate a wide enough range of ideas? Was I able to settle on one (or a few) ideas to explore in more detail? Are the ideas concrete enough to prototype and test with the audience? Are there constraints that need to be considered for further rounds of ideation? Who else should be looped in for expertise? Stake in the ground? @aribajahan
- 64. What do we need in order to run a brainstorm?
- 65. What is this for? Clearly defined problem space & goal of session Gather: user insights & opportunities Challenge statement prompts (1-3) Any constraints to be mindful of? Deadlines, budget, decision makers Understanding of unspoken norms and decision makers @aribajahan
- 66. Well defined challenge statement ● Should provide: ○ What’s the problem to solve / action ○ Who is it in service to ○ What’s the impact you want to have ● Not too narrow (feels like there’s one solution) ● Not too broad ( you have no idea where to begin) ● 2-3 is better than combining it all in one ● Just adding a “HMW” ≠ a challenge statement. @aribajahan
- 67. Prep Who is facilitating? Who is taking notes? Intentionally inviting people - diversity of thoughts Max 10 people (2-3 groups) Time allotment (45 min - 90 min) - 20 min - framing up challenge - 5 min - warm up - 20 - 45 min- brainstorming - co - creating - 20 min- sharing to larger group - 5 min- close out @aribajahan
- 68. Set the stage Share beforehand: Goal of session (O,E,C) Their role (be generative!) Challenge statement Cultivate space: Environment (music ↓ vol, no devices) Space (wall space, moveable tables) Supplies (stickies, sharpies, dots, snacks) @aribajahan
- 69. How can you apply this in your work and life?
- 70. Inclusive of Remote ● Define their space & tools: sticky, sites, docs, pen, camera ● Use existing tools: Slack, Gdoc, Ringcentral/Zoom (breakout room) ● If possible, pre-pair remote participants so they know who their partner is ● Use warm ups that they can engage in. If 1 person remote: Camera on Ideas on stickies > mail OR typed If simple, vote in session Create remote voting mechanism If more than 1 person: Camera on Everyone’s ideas on a virtual space If possible, vote in tool Create remote voting mechanism @aribajahan
- 71. 71 Digital workspaces for visual collaboration, inspiration and innovation. Mural.co Stormboard Gdocs Realtime Board Virtual Tools @aribajahan
- 72. Tools we’ve learned Warmup, nurturing the environment, setting intentions Ideation agreements, O/E/C, facilitator Challenge statement, insights, clear instructions, Solostorm or solo sketch out ideas Share- Yes and -Plus love, Round Robin Cluster Voting to test and explore Preplanning, clear instructions and virtual tools Abandon inbox Shift into new headspace Feel empowered Clarity & Informed Gather own thoughts Expand on ideas of others Identify themes Select ideas to move forward Engage virtual colleagues @aribajahan
- 73. What might get in the way of being generative? @aribajahan
- 74. Inclusion, curiosity and psychological safety drives innovation and creativity. @aribajahan
- 75. IDEO The Design Gym Interaction Design