The document discusses the importance of usability and provides examples. It discusses how usability means that a website is easy to use, which leads to happy visitors who return and spread positive word of mouth. It then describes a case study of a website for youth organizations that improved its registration process by simplifying the form into multiple steps and removing unnecessary text. It also provides tips for improving Drupal help text by using headings, shortening paragraphs, and emphasizing text. The overall message is that websites should focus on usability to provide a good user experience and encourage return visitors.