How to effortlessly build relationships by email
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The document discusses the importance of maintaining relationships with prospects through systematic email marketing, especially for new contacts and inquiries. It highlights common barriers to effective emailing and offers strategies to overcome them, such as content brainstorming and creating a content calendar. Liz Painter's webinar provides insights on utilizing email to enhance communication and sales potential, even for busy business owners.
How to effortlessly build relationships by email
- 1. Even when there aren’t enough hours in the dayQ What happens when you meet someone new, or a new enquiry comes into your business? Do you have a system for staying in touch with people who aren’t quite ready to buy? Or do you follow up once or twice or three times and then let them drift away? Stop! Staying in touch with people is so easy once you’ve set up a proper system, and it WILL have an impact on your bottom line. Listen to Liz’s webinar, where she’ll explain some of the simple things you can do to make email marketing a key part of your marketing strategy, even if you think you’re too busy to make it happen. There is a link at the end of this deck to the associated blog and webinar recording.
- 2. How to effortlessly build relationships with your prospects via email… even when there aren’t enough hours in the day Webinar by Liz Painter BizSmart Select Member and Copywriter at Comma Comma www.commacomma.co.uk
- 3. What happens when you meet a new contact? New contacts – in person and online, and new enquires all need to be nurtured Do you have a system for staying in touch with people who aren’t quite ready to buy? Or do you follow up once or twice or three times and then let them drift
- 4. If you don’t send regular emails… You will be missing out on sales because you don’t stay in touch with your prospects Your existing customers might buy more from you if they knew more about what you do Contacts may forget who you are by the time you get round to emailing them
- 5. What we’re going to cover Getting organised and removing barriers to sending emails Brainstorming content ideas and creating a content calendar Getting your “know, like and trust” email sequence in place What to write about and tactics for getting in the “writing zone”
- 6. Barriers to emailing Time Procrastination Don’t know where to start Don’t know what to write about Can I write well? Don’t want to bombard people Putting yourself out there Differentiation It’s been too long
- 7. What should you put in your emails? Educate Promote others Case studies Behind the scenes Answer common questions
- 8. Email me to find out more… liz@commacomma.co.uk
- 9. Thanks for listening! If you have any questions please ask now or email me afterwards at liz@commacomma.co.uk
- 10. BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed. You can access webinars and presentations like this and more besides through our SmartRoom service here You can read the associated blog and listen to a live recording of this presentation by clicking here You can read Liz’s profile here
- 11. •Need a sounding board for your ideas? •Need to know what to prioritise? •Want someone to challenge your assumptions?
- 12. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success.www.biz-smart.co.uk
Editor's Notes
- #5: If you don’t send regular emails to your clients and contacts then you’re missing out on opportunities to help more people and to make more sales. It’s an easy way to build relationships and once you get the hang of it it can be done in under an hour each week.
- #8: Lots of businesses send out a monthly newsletter. It’s a good way to keep your clients and other contacts up to date with what’s going on in your business. You can announce good news such as new staff or expanding premises, and you can share details of new products and services and any offers you have on. You might include industry news or links to articles or blogs on your website. If you’re doing this then you’re ahead of the curve and doing much better than someone who never sends a single email to their client-base. But there’s another type of email that’s worth considering, and that’s the engagement email.
- #9: Quick recap