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Digital Commerce Engine™ 6.5
Introducing the most powerful, integrated EP release ever




                                                            Confidential and Proprietary
Introducing the Digital Commerce Engine 6.5


• The most powerful, integrated Digital Commerce Engine ever

• One unified set of enterprise-grade capabilities
    1.   Monetize digital goods and content across all touchpoints
    2.   Generate recurring revenue with robust subscription management
    3.   Deliver commerce into every device, touchpoint, customer experience



• Strategic capabilities optimized to drive revenue, engagement
• Reliable, high-performance foundation capabilities
• Class-leading performance, efficiency, and cost effectiveness
• Class-leading flexibility and ease of integration
The full range of digital commerce capabilities


 Market Requirements per industry analysts                  Digital Commerce Engine

 •   Time-based access to products and services1                      

 •   Metered consumption for products and services1                   

 •   In-product/app purchases1                                        

 •   Marketplaces for digital products and services1                  

 •   Anytime, anywhere access on any touchpoint1                      

 •   In-context commerce consistent across devices1                   

 •   Advanced cross-selling and bundling1                             

 •   System of record for subscriptions and entitlements1             

 •   “Open Commerce” APIs1                                            

 •   Hosted or SaaS subscription management service2                  

 •   Optimized marketing based on subscription data2                  
The full range of digital commerce capabilities


 Market Requirements per industry analysts                                            Digital Commerce Engine

 •   Customer experiences based on subscription data2                                                   

 •   One platform for subscription, usage, billing,                                                     
     entitlement, content, and delivery management2

 •   Commerce-as-a-Service solution3                                                                    

 •   Foster and propel internal innovation3                                                             

 •   Empower external partners, agencies, and                                                           
     independent teams to build customer applications3

 •   Reduce risk and TCO by offering effective APIs3                                                    




1: Market Overview: Digital Commerce Solutions 2011, Peter Sheldon, Forrester Research Inc., Nov 2011
2: Building a Strategy for the Subscription Economy, Chris Fletcher, Gartner Inc., Apr 2011
3: The Agile Commerce Platform, Brian Walker, Forrester Research Inc., Oct 2011
Digital Commerce Engine 6.5
Spotlight on Subscriptions and Billing


• The only enterprise solution that combines advanced commerce
  with end-to-end subscription management




                              +
Spotlight on the Digital Commerce API™
Spotlight on the Digital Commerce API™

 Technical Characteristic                       Benefit

 Level 3 REST - Strict HATEOAS                  •   Simple to build apps or embed in code
                                                •   Lightweight payloads and clients
 Hypertext As The Engine Of Application State
 Patent-pending framework                       •   Simple controls – GET, POST, DELETE
                                                •   Advanced commerce has never been this easy

 Integrate with plain language                  • Work with nouns and verbs of commerce
                                                • Decouples clients from enterprise processes

 Massively scalable                             • Scales beautifully in all dimensions – client
                                                  capabilities, performance (linear scale >98%)

 Patent-pending technology is                   • Intrinsically secure, scoped to users
 perfect for ecommerce use cases                • Optimized resource bundles for amazing app
                                                  responsiveness (200-2000ms)
                                                • Resources to enable secure instant-on and
                                                  offline commerce
Spotlight on the Digital Commerce API™

 Commerce Capabilities                                   Digital Commerce API

 •   Customer profile management                                  

 •   Customer purchase history                                    

 •   Anonymous and authenticated customers                        

 •   Digital or physical products, options, and assets            

 •   Product bundle merchandising                                 

 •   Product discovery - searching                                

 •   Product discovery – browsing and navigation                  

 •   Dynamic personalization                                      

 •   Shopping cart processes                                      

 •   Checkout and payment processes                               

 •   Enterprise performance comparable to Storefront              
Praise for the Digital Commerce API™


 “Using EP you can define and execute against any vision of commerce
 whether it involves physical or virtual goods, with any type of pricing, offers
 or subscriptions that enable purchasing of these products on truly any
 platform or any device, in a myriad of ways only limited by your imagination.
 - APIEvangelist.com


                                         “The Digital Commerce API allows
                                         developers to utilize the capabilities of
                                         the company’s Digital Commerce Engine
                                         to simplify integrations required to
                                         monetize applications for any platform.”
                                         - Software Developer Times



         “I have seen the future of REST … They really deliver a sexy API.”
         - Kin Lane, ProgrammableWeb
Spotlight on Performance


• Digital Commerce API peak throughput increased almost 300% to
  4,000 unique transactions/min – sizing up with minimal impact

• Near-instantaneous response times

• Almost perfect linear horizontal scale (efficiency) of 98%
Digital Commerce Engine 6.5       ™


Demonstrations and Applications




                                      Confidential and Proprietary
Digital Commerce Engine 6.5
                       ™


Bringing It Together




                              Confidential and Proprietary
The Digital Commerce Engine 6.5 monetizes relationships
The Digital Commerce Engine evolution


                                                                                  • Digital Commerce
                                                                                    API introduction
                                                            • Subscriptions I     • Maven-based
                                        • Basic Bundling    • Advanced              software
                                                              Complex Bundling      management
                                        • Dynamic
                      • UI Theme Mgmt                                             • Solutions for your
                                          Personalization   • Advanced Search
                      • Configuration                         and Filtering         industry
                                        • Differential
• Multi-Store           Management
                                                            • Multichannel Cart
                                          Pricing
• Gift Certificates   • Import-Export
                                        • Limited-use       • Enhanced
                        Utilities
• CSR Tools                               Promos              Performance
                      • Enhanced
• Improved                              • Staging
                        Performance
  Billing and
                                        • Enterprise
  Payment
                                          Scalability




      2007                   2008               2010                2011                 2012
       6.0                    6.1                6.2                 6.3                  6.4
The Digital Commerce Engine 6.5 brings it together
The Digital Commerce Engine 6.5 for your industry
Questions


For more on-demand digital commerce resources
http://www.elasticpath.com/resources




info@elasticpath.com
+1 800 942 5282 in North America
www.elasticpath.com




                                                Confidential and Proprietary

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Digital Commerce Engine 6.5

  • 1. Digital Commerce Engine™ 6.5 Introducing the most powerful, integrated EP release ever Confidential and Proprietary
  • 2. Introducing the Digital Commerce Engine 6.5 • The most powerful, integrated Digital Commerce Engine ever • One unified set of enterprise-grade capabilities 1. Monetize digital goods and content across all touchpoints 2. Generate recurring revenue with robust subscription management 3. Deliver commerce into every device, touchpoint, customer experience • Strategic capabilities optimized to drive revenue, engagement • Reliable, high-performance foundation capabilities • Class-leading performance, efficiency, and cost effectiveness • Class-leading flexibility and ease of integration
  • 3. The full range of digital commerce capabilities Market Requirements per industry analysts Digital Commerce Engine • Time-based access to products and services1  • Metered consumption for products and services1  • In-product/app purchases1  • Marketplaces for digital products and services1  • Anytime, anywhere access on any touchpoint1  • In-context commerce consistent across devices1  • Advanced cross-selling and bundling1  • System of record for subscriptions and entitlements1  • “Open Commerce” APIs1  • Hosted or SaaS subscription management service2  • Optimized marketing based on subscription data2 
  • 4. The full range of digital commerce capabilities Market Requirements per industry analysts Digital Commerce Engine • Customer experiences based on subscription data2  • One platform for subscription, usage, billing,  entitlement, content, and delivery management2 • Commerce-as-a-Service solution3  • Foster and propel internal innovation3  • Empower external partners, agencies, and  independent teams to build customer applications3 • Reduce risk and TCO by offering effective APIs3  1: Market Overview: Digital Commerce Solutions 2011, Peter Sheldon, Forrester Research Inc., Nov 2011 2: Building a Strategy for the Subscription Economy, Chris Fletcher, Gartner Inc., Apr 2011 3: The Agile Commerce Platform, Brian Walker, Forrester Research Inc., Oct 2011
  • 6. Spotlight on Subscriptions and Billing • The only enterprise solution that combines advanced commerce with end-to-end subscription management +
  • 7. Spotlight on the Digital Commerce API™
  • 8. Spotlight on the Digital Commerce API™ Technical Characteristic Benefit Level 3 REST - Strict HATEOAS • Simple to build apps or embed in code • Lightweight payloads and clients Hypertext As The Engine Of Application State Patent-pending framework • Simple controls – GET, POST, DELETE • Advanced commerce has never been this easy Integrate with plain language • Work with nouns and verbs of commerce • Decouples clients from enterprise processes Massively scalable • Scales beautifully in all dimensions – client capabilities, performance (linear scale >98%) Patent-pending technology is • Intrinsically secure, scoped to users perfect for ecommerce use cases • Optimized resource bundles for amazing app responsiveness (200-2000ms) • Resources to enable secure instant-on and offline commerce
  • 9. Spotlight on the Digital Commerce API™ Commerce Capabilities Digital Commerce API • Customer profile management  • Customer purchase history  • Anonymous and authenticated customers  • Digital or physical products, options, and assets  • Product bundle merchandising  • Product discovery - searching  • Product discovery – browsing and navigation  • Dynamic personalization  • Shopping cart processes  • Checkout and payment processes  • Enterprise performance comparable to Storefront 
  • 10. Praise for the Digital Commerce API™ “Using EP you can define and execute against any vision of commerce whether it involves physical or virtual goods, with any type of pricing, offers or subscriptions that enable purchasing of these products on truly any platform or any device, in a myriad of ways only limited by your imagination. - APIEvangelist.com “The Digital Commerce API allows developers to utilize the capabilities of the company’s Digital Commerce Engine to simplify integrations required to monetize applications for any platform.” - Software Developer Times “I have seen the future of REST … They really deliver a sexy API.” - Kin Lane, ProgrammableWeb
  • 11. Spotlight on Performance • Digital Commerce API peak throughput increased almost 300% to 4,000 unique transactions/min – sizing up with minimal impact • Near-instantaneous response times • Almost perfect linear horizontal scale (efficiency) of 98%
  • 12. Digital Commerce Engine 6.5 ™ Demonstrations and Applications Confidential and Proprietary
  • 13. Digital Commerce Engine 6.5 ™ Bringing It Together Confidential and Proprietary
  • 14. The Digital Commerce Engine 6.5 monetizes relationships
  • 15. The Digital Commerce Engine evolution • Digital Commerce API introduction • Subscriptions I • Maven-based • Basic Bundling • Advanced software Complex Bundling management • Dynamic • UI Theme Mgmt • Solutions for your Personalization • Advanced Search • Configuration and Filtering industry • Differential • Multi-Store Management • Multichannel Cart Pricing • Gift Certificates • Import-Export • Limited-use • Enhanced Utilities • CSR Tools Promos Performance • Enhanced • Improved • Staging Performance Billing and • Enterprise Payment Scalability 2007 2008 2010 2011 2012 6.0 6.1 6.2 6.3 6.4
  • 16. The Digital Commerce Engine 6.5 brings it together
  • 17. The Digital Commerce Engine 6.5 for your industry
  • 18. Questions For more on-demand digital commerce resources http://www.elasticpath.com/resources info@elasticpath.com +1 800 942 5282 in North America www.elasticpath.com Confidential and Proprietary