Creative complex commerce: Respecting the Customers’ brand while integrating new technology
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The document discusses branded e-commerce and the integration of technology to enhance customer experience while respecting brand identity. It emphasizes the importance of tailored solutions from platforms like Magento, which offers a flexible and eco-system approach for merchants. The key takeaway is that technology should empower businesses to grow and innovate rather than constrain them with costs and confusion.
Creative complex commerce: Respecting the Customers’ brand while integrating new technology
- 2. CREATIVE: COMPLEX: COMMERCE: RESPECTING THE CUSTOMERS’ BRAND WHILE INTEGRATING NEW TECHNOLOGIES
- 3. A little about us....... Session Digital / Magento Logos Spice Girls slide
- 6. What makes Ecommerce effective? Image from Magento slide of the separate componants Image of consumer & brand Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance Purchasing ERP System Fulfillment Web/ Content Marketing Customer Service Development & Support
- 8. We‟re all developers, right? Why should we care about brand?
- 10. Technology’s role? Latest thing? Emperor's new clothes? Images – some examples of ridiculous situations (eg over-engineered Does this things) enhance the brand?
- 12. So what is Branded Ecommerce? Al’s Connected Spaces/Touchpoints
- 13. Technology should not limit your ambitions
- 14. Technology enhances brand We believe: that merchants should harness in helping all merchants and technology, compete, save time, developers not the other way around. Technology solutions just share ideas, grow, and frankly should be future-proof and meet make more money—faster. their needs, not enslave them with confusion and costs.
- 15. What does this mean for merchants? Branded innovation....
- 17. What is Magento today? • An eco-system of • Magento services and Enterprise is partners not.... around your • Built needs • An “Out of the Box” • solution range of Huge additional „plug-in‟ • “One size fits” all solution services • • A ready made store Wide range of specialist partners
- 19. speed to tailored market solutions feature set ownership What does that mean for business?
- 20. Licensing costs Development budget £££ £££ Licensing costs Development budget What does that mean for business? Best use of budget
- 21. So why do clients love Magento? A unique store for a unique business Image of crazy „store‟
- 24. Femininity Quality Ease of wear Accessible Effortless Chic
- 25. Huge real estate given to hero products
- 27. Edgy / Attitude Style Exclusive / Aspiration Edgy / Attitude Style Status / Exclusive
- 30. Friends Store
- 33. 100s of artists Huge back catalogue Global reach Local market focus
- 34. UK Germany France Italy Spain European consumer base
- 37. Fans want artists - not labels
- 38. Access to exclusive QR SESSION contentCODE Order at gig, delivered to home Consumer choice
- 40. How flexible can Magento get?
- 41. 20 Depots across UK „000s of customers Add value Tools/services /technology
- 48. Targeted CRM Newsletters • Relevance and Context • Product Range, Prices • Segmented by audience • Dynamic Product Recommendations • Expert Opinion