LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEO
- 1. LEARN TO MAKE BETTER WEBSITES WITH GOOGLE & SEO
- 2. Search Engine Optimization ……………………………………………………………………………………………………......…4 Getting listed on search engines ……………………………………………………………………………………………….……5 SEO Tutorial- Learn SEO Step by Step ………………………………………………………………………………………..….. 6 How Does Google Applies Semantic Search- SEO RESEARCH SERIES - Part 1 ……………………………...…. 7 Domain Authority and its impact on Google’s search results - SEO RESEARCH SERIES-Part 2 ………… 8 Query Highlighting on Google Search Results – SEO RESEARCH SERIES PART 3 ……………………..….……9 The New Green Ad Label for Adwords ………………………………………………………………………………………….10 Ask Question in Plain English to Google Analytics and Get an Answer! …………………………………...…. 11 Google MAY Update - Are You Prepared For it? ……………………………………………………………………..…… 12 How to Find Long Tail Keywords For Free and Increase Your Organic Traffic ………………………………. 13 5 Things Your Website is Missing and How to Fix Them …………………………………………………………..... 14 Social Media and SMO ………………………………………………………………………………………………………….…… 15 Get Automated Insights From Google On Your Mobile App ………………………………………………….…… 16
- 3. 5 Ways to Properly Optimize Your Landing Pages for SEO ………………………………………………………… 17 Google Analytics Hacks You Wish You Had Known ……………………………………………………..……..………18 Google’s Mobile ‘Test My Site Tool’ …………………………………………………………………………………….…… 19 The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels …………..……..…… 20 Languages ………………………………………………………………………………………………………………….……....…… 21 1. Turn on SafeSearch ……………………………………………………………………………….….……………. 22 2. Turn off SafeSearch …………………………………………………………………………………….….…….. 23 3. Hide private results ………………………………………………………………………………….……………. 24 4. Show private results …………………………………………………………………………………….…….… 25 5. Advanced search ………………………………………………………………………………………….…….…. 26 6. History ………………………………………………………………………………………………………….………. 27 7. Item details of history ……………………………………………………………………………………….….. 28 8. Search help ……………………………………………………………………………………………….………….. 29 9. Welcome go Google search help center ……………………………………………………….………. 30 10. Google Tools …………………………………………………………………………………………………….….. 31 10 Free Google Tools You Should Be Using For Marketing ………………………….…………………….….… 32
- 4. SEO is a technique which increases the visibility of websites on the search engines. It makes the website crawlable and easily accessible by the search engine bots. It improves the site structure and other elements like the loading time of the site in order to increase the user friendliness as well as search engine friendliness of the website. Seo is both an art as well as science. It generates traffic to a website organically (i.e. without opting for ads and paying money to the search engines). Search Engine Optimization http://www.seosandwitch.com/p/search-engine-optimization.html
- 5. Getting listed on search engines Google submit Yahoo and Bing submit Bing Yahoo results are powered by Bing so you need to submit your website to Bing in order to get listed in both Yahoo and Bing. Note:- Alta vista is now owned by Yahoo so you don’t need to submit your site in it separately. Baidu Submit Submit your site to other search engines You may use the software and tools listed below to submit your site to the hundreds of other search engines. http://www.submitexpress.com/free-submission.html/ http://freewebsubmission.com/ http://www.addme.com/ http://www.submitstart.com/ http://www.seosandwitch.com/2012/07/getting-listed-on-search-engines.html
- 6. http://www.seosandwitch.com/2012/06/seo-tutorial-learn-seo-step-by-step.html SEO Tutorial- Learn SEO Step by Step A very thorough tutorial!
- 7. http://www.seosandwitch.com/2012/08/how-does-google-applies-semantic-search_12.html How Does Google Applies Semantic Search- SEO RESEARCH SERIES - Part 1 Topic:- How Does Google Applies Semantic Search ? Semantic search applies the concept of finding out words that are used in the same context. It is one of the foremost techniques based on Latent Semantic Indexing which makes the search engines think like humans and find out the relationship between words.
- 8. http://www.seosandwitch.com/search?q=domain+authority Domain Authority and its impact on Google’s search results SEO RESEARCH SERIES-Part 2 Today’s topic of discussion is Domain Authority and its impact on Google’s search results. First, let me start by giving you a hint on what’s exactly is Domain Authority? Domain Authority Google’s ranking algorithm judges web pages on the basis of domain authority and relevancy. Relevancy is related to the content on the web page while Authority is related to the popularity of the website. Domain Authority is measured by the number of backlinks pointing to your website.
- 9. http://www.seosandwitch.com/2012/10/query-highlighting-on-google-search.html Query Highlighting on Google Search Results – SEO RESEARCH SERIES PART 3 In order to search information on Google, we need to type a query into the query box. The entered query is then interpreted by Google applying various relevancy factors and the best results are presented before you within a few microseconds. However, the searched query is always highlighted in bold, which gives you an idea about the kind of information you are searching on Google and where has Google found those words in the web document in order to determine the relevancy of the fetched results. It is better to mention that the returned results are based on several other ranking factors (over 200).
- 10. http://www.seosandwitch.com/search/label/Google%20Adwords The New Green Ad Label for Adwords Google has started testing a new green ad label for Adwords. The previous version was the yellow label one and Google has decided to convert the yellow ones into green. The experiment is in the testing phase and Google has still not pushed on the changes. There is still no official confirmation for it that Google will roll the new bright green ad labels or not. Here is a screenshot of the newly labeled green ads in the testing phase:
- 11. Ask Question in Plain English to Google Analytics and Get an Answer! http://www.seosandwitch.com/search/label/Google%20Analytics If you spend lots of time looking through chunks of data under Google Analytics in order to get some information then there is a good news that can save your time. What if you could ask a question to Google Analytics like "How many new users did we have from organic search on mobile last week?" ― and get an answer right away? Now, it's a possibility with Google Analytics.
- 12. Google MAY Update - Are You Prepared For it? http://www.seosandwitch.com/search/label/google%20updates What Should I Do To Keep My Site Safe in Rankings? 1- Take the mobile friendly test and see whether your site is mobile friendly or not? Follow the suggestions provided by the tool. 2- Read the mobile friendly websites guide from Google and prepare a responsive website if you are not having one.
- 13. How to Find Long Tail Keywords For Free and Increase Your Organic Traffic http://www.seosandwitch.com/search/label/keywords Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit unreasonable, at first, but they can be hugely valuable if you know how to use them.
- 14. 5 Things Your Website is Missing and How to Fix Them 1. Mobile Friendly Design 2. Customer Testimonials 3. A Favicon 4. CTA Buttons 5. A Blog http://www.seosandwitch.com/2017/04/5-things-your-website-is-missing-and.html
- 15. Social media has taken a great leap forward in the recent years. Websites like Facebook, Twitter, My Space, LinkedIn, Classmates, Orkut etc have become an integral part of our life. The concept of 'tweets' and 'likes' are being taught in management schools. http://www.seosandwitch.com/p/social-media-and-smo.html Social Media and SMO Social Networking Facebook My Space Orkut Bebo LinkedIn Google+ Hi5 Ibibo Video Sharing Youtube Vimeo Clipmoon Dailymotion Super Share Wiki Wikipedia Wikispaces Wiki-sites Wikidot Wikkii PBworks Blogging Blogger Wordpress Weebly Sosblog Webgarden Edublogs Photo Sharing Flickr Picasa Photobucket Fotki Fotolog Webshots Bookmarking Digg StumbleUpon Diigo Delicious Folkd Connotea Jumptags Document Sharing Scribd Docstoc Googledoc Divshare Ziddu Slideshare Slideboom
- 16. How to Create a Great Competitive SEO Analysis Plan In order to defeat your competitors, you need to spy them down. The better you are at spying your competitor’s marketing move, the easier it will be to beat their search rankings, social engagement, referral traffic, CTA (Call to Action), CTR (Clickthrough Rate) etc. Step 1: Identify your SEO competitors Step 2: Prepare a list of organic keywords Step 3: Compare major SEO metrics Step 4: Create Alerts http://www.seosandwitch.com/2016/07/great-competitive-seo-analysis-plan.html
- 17. http://www.seosandwitch.com/2016/06/5-pillars-of-effective-digital_22.html 1. Content Marketing: Blogging 2. Blogger Outreach 3. Social Media Marketing 4. Mailing List 5. Press Release Distribution 5 Pillars of an Effective Digital Marketing Strategy
- 18. http://www.seosandwitch.com/2016/08/how-can-google-data-studio-help-in-data.html How Can Google Data Studio Help In Data Reporting There has been a constant buzz regarding the Google Data Studio. The free version gives a chance to everyone to give it a try. Google has always presented users with advanced tools and modification to ease the functionality of e-commerce business. Google Data Studio has been designed with the same ideology. With this tool you can integrate various ad channels on a single platform to overview the buying habits and pattern of your customers.
- 19. http://www.seosandwitch.com/2016/09/get-automated-insights-from-google-on.html Get Automated Insights From Google On Your Mobile App Google has launched a new stream of automated insights in its official Analytics app. This is a great improvement where webmasters will be able to see key metrics and areas where there is scope for improvement. This will reduce the overall time taken on manual data analysis in order to find out the key areas of improvement. Instead, the Google Analytics App will now send automated insights on your mobile app informing you which actions are driving more conversions so that you can continuously improve your site and increase your ROI.
- 20. A landing page is one of the most important parts of the entire SEO campaign, yet many marketers still avoid optimizing it. A perfectly optimized landing page is essential for increasing the overall conversions happening on the site. SEO friendly landing page caters to the audience and provides them with everything from ease of navigation to quality information. http://www.seosandwitch.com/2016/08/landing-page-optimization.html 5 Ways to Properly Optimize Your Landing Pages for SEO 1. Follow the Rule of "Thirds" to Make Your Landing Pages More Interesting, Dynamic and UX Friendly 2. Add Your Main Keyword on "Famous 5 Spots“ 3. Create AMP HTML Landing Pages for Organic Goals and AMP AD Landing Pages for Campaign Goals 4. Be "Very Clear" with Your Message, Use Hero Images and Provide all Information that the User "Might" Research before Conversion 5. Leverage Mouse Tracking, Eye Tracking and Keep CTA in the Most Desirable Spot
- 21. 5 Google Analytics Hacks You Wish You Had Known Hack #1. Utilize the Annotation Tool to Make Quick Notes Hack #2. Customize Real-time alerts to Monitor Changes Hack #3. Add Useful Widgets to your Dashboard Hack #4. Exclude Tracking Yourself Hack #5. Understand your Audience & Their Choices Every year, digital marketers are on the lookout for the latest secrets to tackle social media marketing to help grow their business. Google Analytics is one such tool that can change the way you track your goals. Many universities offers courses to become Master of Science in Analytics. Whether it’s understanding your customer’s shopping trends or attempting to calculate your return on investment (ROI), here are 5 ways, you can utilize GA services to provide an accurate image of your website. http://www.seosandwitch.com/2016/12/5-google-analytics-hacks-you-wish-you.html
- 22. Google’s Mobile ‘Test My Site Tool’ Perform a mobile website speed test with the Test My Site tool and receive recommendations for improving website performance across all devices. https://testmysite.thinkwithgoogle.com/
- 23. http://www.seosandwitch.com/search/label/google%20search%20technology The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels Google is constantly changing its user interface in order to make it more user friendly. During it's routine test runs, a new search interface was noticed as displayed in the below screenshot:
- 24. The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels http://www.seosandwitch.com/2016/11/the-new-google-interface-might-have.html
- 27. https://support.google.com/websearch/answer/510?p=settings_safesearch&hl=en#safe
- 35. Google Tools
- 36. 10 Free Google Tools You Should Be Using For Marketing https://martechworld.blog/2017/01/31/10-free-google-tools-you-should-be-using-for-marketing/ 1. Google My Business 2. Google+ Business Page 3. Google Webmaster 4. Google Analytics 5. Google Keyword Planner 6. Google Trends 7. Google Alerts 8. Google News 9. Google Feedburner 10. YouTube
- 37. CRE8TIVE WEB DESIGNS LLC PERSONAL LESSONS USING THE WIX PLATFORM https://www.cre8tivewebdesigns.net © 7/29/17 Cre8tive Web Designs LLC http://cre8tive-web-designs.teachable.com Website Online Class