Unit2 lesson1 typesofdigitaltools
- 1. Digital Tools –Social Media Essentials Unit 2. Lesson 1
- 3. Social media post can lead to serious consequences Justine Sacco, a PR consultant who once had only 170 Twitter followers, became one of the most hated people on Earth with a single tweet she thought was funny. In 2013, before heading to South Africa, she tweeted, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" Tech writer spotted the tweet, retweeted it to the 15,000 followers he had, and it was all downhill from there. Thousands of people were outraged and the hashtag "#HasJustineLandedYet" started trending worldwide. Eventually, Sacco was fired from her position at IAC. 13 people who got fired over a single tweet https://www.businessinsider.com/fired-over-a-tweet-2015-5
- 4. Social Media and you 1. Which social media do you use? 2. What are the benefits of social media? 3. What are the disadvantages of social media? 4. How is social media different from conventional mass media ?
- 5. Risks, characteristics of social media Social media is used in political campaigns, elections and disasters. Social Media often spreads misinformation It is up to the users to verify the reliability of the information Before sharing any information, be careful not to spread misinformation or unverified information
- 6. How to verify information • Who is the source of the information? • Is the information reliable, with provenance? • Is it related to a breaking news? • Breaking news are often include unconfirmed information, even professional media outlets may make mistake.
- 7. Type: Social networking services Examples: Use Case: You use Linkedin to showcase your skills, interests in advancing career in order to connect with people or follow your favorit companies posts on Linkedin. What is: an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. Linkedin Facebook
- 8. Type: Instant Messaging App Examples: Use Case: Your colleague send you text message via WhatsApp about an urgent question to see if you can join the online team meeting this afternoon. What is: Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the network that happens in real-time, allowing immediate receipt of acknowledgment or reply. Messenger
- 9. Type: Video Sharing apps Examples: Use Case: Your colleague recorded a video footage intended for restricted members of the team to access the content via Youtube url. What is: Online video platforms allow users to upload, share videos or live stream their own videos to the Internet. These can either be for the general public to watch, or particular users on a shared network. Vimeo Youtube
- 10. Type: Micro-blogging application Examples: Use Case: Your collegue ask you to check out the latest post from a Twitter account of a particular store to see if they have relevant announcement. What is: Microblogging is an online broadcast medium that exists as a specific form of blogging. A micro-blog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size weibo Twitter
- 11. Type: Blogging applications Examples: Use Case: Your company president publishes a blogpost once in a while to let people know what he is doing lately . What is: A blog is a informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries called posts. Wordpress Medium
- 12. Type: Video conferencing apps Examples: Use Case: Your colleague send you text message via WhatsApp about an urgent question to see if you can join the online team meeting this afternoon. What is: Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the network that happens in real-time, allowing immediate receipt of acknowledgment or reply. Webex Zoom
- 13. Type: Remote Document Collaboration apps Examples: Use Case: Your colleague send you text message via WhatsApp about an urgent question to see if you can join the online team meeting this afternoon. What is: Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the network that happens in real-time, allowing immediate receipt of acknowledgment or reply. Liveboard Google Docs
- 14. Quick video Dos and Don'ts
- 15. Social Media Policy A set of rules/ a guideline for members of the organizations in the use social media, often in cases of publicity, information exchange. Example of Social Media Policy by Intel https://www.intel.com/content/www/us/en/legal/intel-social- media-guidelines.html
- 16. Introduction-- Excerpts of Example Company Social Media Policy -Preface Example Company actively uses various social media and encourages students, faculty and staff to use it with the aim of building continuous relationships with users on the Internet by widely disseminating various activities and initiatives to society. On the other hand, various troubles have arisen in relation to social media, and careful attention is required when using it. Therefore, in order for our employers to appropriately use social media and use it effectively and safely, The Example Company aims to provide education and training opportunities for students, faculty and staff on social media use, formulate guidelines, promote active information dissemination based on the sound use of social media, and contribute to the development of the information society.
- 17. Example Company Social Media Policy Guidelines for Use 1.Compliance Based on your awareness as a member of the Example Company, please comply with relevant laws and regulations and be careful not to infringe on the moral rights, property rights, and other rights of others when using social media or disseminating information based on it.
- 18. Example Company Social Media Policy 2. Principles of Remarks on SOCIAL MEDIA Please observe the following principles when making remarks using social media. • Always be responsible for what you say, and do not speak out of dignity or common sense. • Please acknowledge the existence of opinions with different values and try to speak calmly and objectively. • Respect and do not violate the rights of others (such as honor, privacy, or copyright). • Please comply with the terms and conditions of each social media service.
- 19. Example Company Social Media Policy 3. Accurate information transmission On social media, always try to send the correct information. Please check the validity of the information to be transmitted and the provenance of the source and try to transmit and transmit false and uncertain information.
- 20. Example Company Social Media Policy 6.Protection of personal information and privacy When registering and publishing your own personal information, please carefully consider the contents of the services you use before doing so. understand that information once transmitted on the Internet, including photographs, etc., is stored, reprinted, and cannot be completely deleted. When transmitting personal information or privacy-related information of others, or when publishing photos and videos of others, please obtain the consent of the person in advance.
- 21. Example Company Social Media Policy 7. Copyright Protection When using other people's texts for reprint or remixing, please do so in a manner that is legally recognized under the Copyright Act. In principle, copying photographs and images taken by others and publishing them through social media without permission is in violation of the Copyright Act. Especially if it is a photograph or an image published on the net, please note that the point is the same.
- 22. Social media and employment • Social media can either help you get a job or cause an employer to choose someone else. • Many employers will check out your social media when considering you for a job, so you need to use it to your advantage. • make sure your social media showcases your skills, your work and information about you to future employers.
- 23. Risks of social media • When deciding what to post on social media you should always ask yourself “What would an employer think?” • In a CareerBuilder survey, employers said they refused to hire some candidates because they found out they did the following things on social media; • Candidate posted provocative/inappropriate photos/info – 50 percent • There was info about candidate drinking or using drugs – 48 percent • Candidate bad mouthed previous employer – 33 percent • Candidate had poor communication skills – 30 percent • Candidate made discriminatory comments related to race, gender, religion, etc. – 28 percent • Candidate lied about qualifications – 24 percent More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey https://workology.com/more-employers-finding- reasons-not-to-hire-candidates-on-social-media-finds-careerbuilder-survey
- 24. Benefits of Social Media One in five hiring managers (19 percent) said they found something that has caused them to hire a candidate – top mentions include: • Candidate conveyed a professional image – 57 percent • Got a good feel for candidate’s personality – 50 percent • Candidate was well-rounded, showed a wide range of interests – 50 percent • Candidate’s background information supported professional qualifications – 49 percent • Candidate was creative – 46 percent • Great communication skills – 43 percent Other people posted great references about the candidate – 38 percent More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey https://workology.com/more-employers-finding-reasons-not- to-hire-candidates-on-social-media-finds-careerbuilder-survey
- 25. Steps to prepare • Search Yourself – The easiest way for employers to research your online personality is a simple search on Google and other sites. Try it out for yourself so you know exactly what they’ll see and remove any digital dirt you wouldn’t want a potential boss to encounter. Some browsers may save information about you, so search from a public computer to be sure you’re getting the right results. • Check Your Privacy Settings – Social media sites change their privacy settings often, and occasionally this leads to a change in your personal settings. It’s good practice to check in on the privacy settings for all of your accounts regularly. • Showcase Your Talent and update – This is your opportunity to provide evidence that you are as exceptional as your resume says by posting awards and accolades you’ve received, volunteer activities, accomplishments you’re excited about, etc. Employers often search social media to learn more about your qualifications or to see that you are well-rounded, so be sure to put that information front and center.
- 26. Additional resources • Creating LinkedIn account https://www.linkedin.com/learning/learning-linkedin-2021/set- up-a-new-linkedin-account?autoplay=true&trk=learning- course_tocItem&upsellOrderOrigin=default_guest_learning • Using Facebook for job hunting https://www.careers.govt.nz/articles/find-jobs-through- facebook/