Interaction Design + Product Management
32 likes2,103 views
The document discusses the significance of interaction design (IXD) in product management, emphasizing how it enhances product success by understanding user motivations, behaviors, and environments. It illustrates the importance of creating user-focused designs, exemplified by the Flip Mino camcorders, which prioritize ease of use and functionality. Additionally, it outlines strategies for integrating IXD techniques into product management to better meet user needs and improve product outcomes.
Interaction Design + Product Management
- 1. Interaction Design + Product ManagementSoftware Product Management Meetup NYCAugust 17, 2009
- 2. About Lane HalleyPrincipal Designer at Liquidnet20+ years in SW developmentCooper Fellow (Goal-Directed Design©, Personas)Agile 2009 UX stageIxD + PM28/17/2009
- 3. What is Interaction Design?Interaction Design (IxD) defines the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use, from computers to mobile devices to appliances...http://www.ixda.org/IxD + PM38/17/2009
- 4. Why do Product Managers need IxD?Interaction design supports great productsA great product takes into account:Peoples’ motivations and behaviorsTheir environment of useIxD + PM48/17/2009
- 5. Why do Product Managers need IxD?Products that are well designed:Organize functions in ways that make sense to peopleHelp people accomplish their goals without excess work or frustrationGenerate brand loyalty IxD + PM58/17/2009
- 6. Pure Digital Technologies, Flip Mino Cheap and portable flash-based camcorders1.5 MM sold since May ‘0720% of domestic camcorder market (ahead of Sony)IxD + PM68/17/2009
- 7. Considering user needs in context“…consumer electronics companies were focused on creating the smallest, coolest and most technologically advanced products, but they came at it from a hardware side. We come at it from an ecosystem side, meaning that there's great software that resides in the device and on the computer and on the Internet. And the combination of those three things creates an ecosystem that has a lot of value.”Jonathan Kaplan, Pure Digital CEOSF Chronicle, November 30, 2008IxD + PM78/17/2009
- 8. Different by designThe Mino’s design is focused on human needs:Simple editingSimple sharing IxD + PM88/17/2009
- 9. Flip user interface objectivesWith the Flip, it’s easy to:Immediately see and watch videosSave videos to the computer for safekeepingDelete unwanted ‘junk’ videos and only save the wanted videosProvide easy access to common activities IxD + PM98/17/2009
- 10. 8/17/2009IxD + PM10Image: http://www.obsessable.com/feature/obsessable-flip-mino-hd-review/
- 11. It’s hard to make things easy“Creating something simple and fun is very hard; it's not easy," Kaplan said. "Otherwise, everyone would be doing it.”Jonathan Kaplan, Pure Digital CEOSF Chronicle, November 30, 2008 IxD + PM118/17/2009
- 12. But it’s worth it!“…stunningly simple to use.” –Wall Street Journal“The controls are so simple, a five-year old could master them.” –Real Simple“…catching life’s little wonders on video just got eaiser.” –Chicago Tribune IxD + PM128/17/2009
- 13. Why aren’t more products successful?A successful product is more than the sum of its’ features IxD + PM138/17/2009
- 14. What makes a product successful?IxD + PM148/17/2009DesirabilityCapabilityProductViabilityLarry Keeley, three elements of a successful high-tech product
- 15. Successful products are balancedIxD + PM158/17/2009TechnologyInteraction DesignDesirabilityCapabilityProductViabilityProduct Management
- 16. How do Interaction Designers work?Interaction designers: Perform user research and usability testsDevelop models of users, their attitudes, needs and behaviorsTranslate this intelligence into useful stories, sketches and prototypes IxD + PM168/17/2009
- 17. How can a Product Manager use IxD?Even if you’re not a trained Interaction Designer, you can use some of the same thinking and techniques with your teams to produce better products IxD + PM178/17/2009
- 18. Elements of an Interaction Design strategyInteraction design techniques will help you:Understand who your users are and what they valueEnsure the entire team understands and can collaborate on the desired user experience for your productAppropriately balance “big picture” thinking with “just in time” thinkingIxD + PM188/17/2009
- 19. TOOLS FOR: Understanding your users Interviews Site visits, direct observations Online observation Innovation GamesIxD + PM198/17/2009
- 20. Interview planningWho do you want to talk to and what do you want to learn? Planning interview themesWhere to find peopleIncremental researchCultivate a user groupUse your visits for multiple purposesIxD + PM208/17/2009
- 21. Effective interviewingUse open-ended questions to encourage conversation“What parts of this process take the most time, and why?”IxD + PM218/17/2009
- 22. Effective interviewingIdentify the need behind a feature request“If you HAD feature x, what would that allow you to do?”IxD + PM228/17/2009
- 23. TOOLS FOR: SynthesisAffinity diagramsPersonasWorkflow modelsConceptual models IxD + PM238/17/2009
- 24. Use affinity diagrams for group synthesisFlickr: /improveit/1574052029/IxD + PM248/17/2009
- 25. Good user research = stronger personasWell-researched personas help your team make better decisions. A good persona description defines:GoalsAttitudesWork or activity flowEnvironmentSkill levelFrustrationsIxD + PM258/17/2009
- 26. Specific is more important than accurateIxD + PM268/17/2009Flickr: /dtsato/582640684/
- 27. TOOLS FOR: IdeationScenariosSketching IxD + PM278/17/2009
- 28. How to have a GREAT ideaSet yourself up for success with the right elements: Lateral thinking – with appropriate contextPersonas – based on a shared understanding of usersScenarios – based on understanding of real user needs and activitiesSketching– on paper/whiteboardCollaborative process – that supports the evolving conceptIxD + PM288/17/2009
- 29. Using scenariosScenarios help you imagine how people will use your product. A scenario: Tells the story of a persona using the product to accomplish their goalsAllows us to work from an ideal user experienceProvides context for features and functions within broader tasks and workflowsEvolves to become more detailed and specificIxD + PM298/17/2009
- 30. Using scenariosScenarios should be idealistic and high-level. Be sure to focus on: The new, idealized version of the interaction, (“pretend it’s magic”) not the current processWhat they want to accomplish and the result, rather than the controls they useIxD + PM308/17/2009
- 31. Collaborative sketchingIxD + PM318/17/2009Flickr: /lanehalley/2744909938/
- 32. Design validationFocus groupsUsability testsWeb analyticsIxD + PM328/17/2009
- 33. TOOLS FOR: Creating consensus Low-fidelity prototypeHigh-fidelity prototypePersona-based auditUsability highlights reel IxD + PM338/17/2009
- 34. Low-fidelity prototype PaperOneNoteWhiteboard and digital cameraStoryboardsPPT IxD + PM348/17/2009
- 35. High-fidelity prototypeBenefits:Getting realHelp people see/understand Risks:Can limit innovative thinkingNot robust enough to shipIxD + PM358/17/2009
- 36. Persona-based auditA persona-based audit can be used to:Evaluate designEvaluate a current solutionPersuasive tool for change IxD + PM368/17/2009
- 37. What’s the ideal solution? It depends…The right process for your team depends on many things: Complexity of your product domainNew product? Later release?Team compositionSizeLocationSkillsIxD + PM378/17/2009
- 38. Discussion: What’s your IxD plan?What IxD techniques are best for your product?How will you meet the need for interaction design?IxD thinking/techniques by team membersInteraction Designer as consultant to the teamInteraction Designer as full-time member of team IxD + PM388/17/2009
- 39. Thanks! I’d love to hear your stories…Lane Halleylbh.inc@gmail.comtwitter: thinknowhttp://lanehalley.livejournal.com/IxD + PM398/17/2009
- 40. Want to learn more?Cooper offers courses in: * Interaction design (4-day) * Communicating design (2-day) * Visual interface design (2-day) * Integrating design (2-day)http://www.cooper.com/services/training/IxD + PM408/17/2009
- 41. Recommended readingInspired: How To Create Products Customers Love Marty CaganDesigning for the Digital Age: How to Create Human-Centered Products and Services. Kim GoodwinIxD + PM418/17/2009