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6 Step’s to Private Cloud
Rob Gee
Datacentre Architect
3
About Logicalis Group
 Over $1.2 billion in revenues
 Operations in Europe, USA, Latin America
and Asia Pacific
 Almost 3,000 employees worldwide
 Over 6,000 corporate and public sector customers
 Strong global partnerships with technology leaders
- Cisco Systems, HP, IBM, NetApp and CA technologies
Logicalis is an internationalIT solutionsand managed services
providerwith a breadth of knowledgeand expertisein
communicationsand collaboration; datacentreand cloud
services; and managed services
4
Logicalis Australia At a Glance
 Officesacrosseastern seaboard (Melbourne,
Sydney and Brisbane)
 Circa $80M revenue
 Strongservicesmix – 49% in FY12
 220 staff in Australia and Malaysia
(back-office)
 Strategy based on leading with differentiated
solutionsthat addressbusinesschallenges
Logicalis Partner Capabilities
• Cisco Gold Partner
– Advanced Data Centre Architecture
– Advanced Borderless Architecture
– Advanced CollaborationArchitecture
– Cloud Builder Partner
– ManagedServices Master
• NetApp Gold Partner
– Advanced SupportPartner
– Cloud Builder Partner
• EMC
• Citrix
– Gold Partner
– Citrix Cloud Partner
• Microsoft & VMware Partner’s
Improve business processes
1 Lower overall coststructure
2
3
4
5
6
7
8
Improve or simplify IT infrastructure
Building a more secure IT environment
Business intelligence
Energy-efficientIT infrastructure
Finding the right talentto meet ICT priorities
Harnessing ICT to gain competitive advantage
CIO / ICT priorities in 2013?
What is your perspective of Cloud Computing?
“Once upon a time, there were six blind men.
The blind men wished to know what an
elephantlookedlike.
The six blind men all perceived oneaspectof the
elephant and were each right in their own way,
but none of them knew what the whole
elephantreally looked like.”
Your definition of something may depend on your perspective…
It’s like a rope!
It’s like a wall!
It’s like a fan!
It’s like a snake!
It’s like a spear!
It’s virtualization!
It’s automation!
It’s statelessness!
It’s on-demand computing!
Cloud
Computing
It’s a self-service portal!
Its “Anything as a
Service” (XaaS)!
“Once upon a time, there were six IT people. The
IT people wished to know what cloud computing
looked like.
The six IT people all perceived one aspect of the
cloud and were each right in their own way, but
none of them knew what the whole cloud really
looked like.”
Elephant
It’s like tree!
Infrastructure Challenges
Islands of technology:
Implemented in a complex
and fragmented nature
Hardware & Software out of
Support
Unpredictable & spiraling
support costs
Capacity breaks everything
Productivity/efficiency
challenges
Complex architecture only
meant to be temporary
No “Uniform Scale”
‘Stand Up Infrastructure Cost
Training
Professional Services
Staff Resource
Blades/Servers
Network Ports
Storage Media
Cables
Transceivers
Management
Full technology shift
Services protocol change
Addition of secondary technology
 No Concept of ‘Uniform Scale’
Within the component technology and the ‘stack’
 Creates Cost Prohibitive ‘Break Points’
(Further Challenged by higher density technologies such as VDI)
$
No Uniform Scale
Options ?
• Bolt on
Aftermarket
Extension’s
• MarginalGain (if
any)
• Increased
Managementand
Cost
• Refresh
Infrastructure
• Same Service
• Same Challenges
• Maybe Different
Badge
• Move to a Cloud
Model
• Defined SLA’s
• Validated
Infrastructure
• Reduce Cost /
Service
Improvement
• Delivered via “As a
Service” models
6 Steps to Private Cloud
1#
Standardise
& Simply
2#
IO
Consolidation
3#
Storage
Efficiency
4#
Automation
5#
Uniform
Scale
6#
Orchestration
& Management
TapeBackup
NAS
(FileBased)
SAN
(Block Based)
Blade
Arrays
Blade
Centre
Modules
Rack
Optimised
Computing
IP
Top of Rack FCP
Top of Rack
LAN/WANHow do I Automatethis? & How much is wasted?
Core Network
Typical Chassis Based
(6509)
Top of Rack Switching
IP - 1U 48 Ports
(3750/4948)
FC – 1U 24 Ports
SAN
Block I/O,Speed
High Throughput DB
IBM DS/EMC/HDS/HP
NAS
Oracle DB/File Services
iSCSI More Storage
lesscost
Traditional Data Centre: Waste
Converged Datacenter Model
TapeBackup
LAN/WANEnd to End Unified Fabric
TotalNetworkCollapse
Lose Native FC Network
CompletelyCollapse
Infrastructure
Improve Transactionsper
kW
Increase I/O Utilisation
LessPower
LessCooling
LessCabling
Blade
Arrays
Blade
Arrays
Six Steps to Private Cloud
1# Standardise and Simplify
 Critical Vendor Choice – Time to be strategic….
 Data Storagefor a Particular Purpose(SAN/NAS)?
 Multiple Points of Backup and Data Protection
 Multiple Points of Management & Control
 Can you Workflow, Automate and Orchestrate so many vendor products??
Reduce the Points of Management…
Reduce Cost & Increase Agility
2# Drive Down I/O Consolidation
Chassis Mgmt
Fibre Channel Blade Switch Mgmt
Ethernet Blade Switch Mgmt
Ethernet
Switch Mgmt
FC
Switch Mgmt
Provide Hypervisor Visibility
and/or Pass Through
• Reduce Cables
• Native 10Gbps – Not for Bandwidth, I/O
Consolidation and Simplification (10 Cables to 1)
• Cloud Style InfrastructureShould ProvideALL
Protocols
• Reduce Modules/Ancillary Components
• Reduce Switchports
Reduce Cost & Increase Utilisation
Virtual Clones
Saveup to 80% using writable virtual
copies; only changed data uses
capacity
Thin Replication
Saveup to 95% capacity with
our disk-to-disk data protection
Snapshot Copies
Save80% capacity;
only changed data uses storage
Storage Tiering
Better useof EFD, SAS & SATA disks
Deduplication
Reclaim up to 95% capacity for
full backups; 45% on average
Thin Provisioning
Liberate 20% to 33%
of your capacity
3# Storage Efficiency
Reduce Cost & Increase Efficiency
4# Automation
 Does to Hardware as Hypervisors do to
Operating Systems
 Infrastructure Re-Purpose
 Daily/Nightly Tasks
 All Compute Attributes Configurable from
a Single GUI
 Openly Configurable via API
 Rapid Scale, Instant Provision
 Cloud/IaaS Ready
 Rapid Provisioning
No Assembly Required!!
SAN LAN
Chassis-9/Blade-2
Server Name:LS-A
UUID: 56 4d cd 3f59 5b 61…
MAC : 08:00:69:02:01:FC
WWN: 5080020000075740
Boot Order:SAN,LAN
Chassis-1/Blade-5
Reduce Cost & Decrease Time to Market
5# Uniform Scale
1 Management Entity
1 IP Address
LAN
SAN/NAS
ScaleOutSATA
RackLikeScale
BladeFormFactor
Reduce Cost & Provide Linear Scalability
‘Stand Up Infrastructure Cost
Training
Professional Services
Staff Resource
Blades/Servers
Network Ports
Storage Media
Cables
Transceivers
Management
Full technology shift
Services protocol change
Addition of secondary technology
 No Concept of ‘Uniform Scale’
Within the component technology and the ‘stack’
 Creates Cost Prohibitive ‘Break Points’
(Further Challenged by higher density technologies such as VDI)
$
No Uniform Scale
Uniform Scale
$
6# Orchestration & Management
Self-service
Delivery
Policy Driven Provisioning
Cisco UCS Director
Unified Service Delivery
Secure
Cloud
Container
VMsvComputevNetwork Stora
ge
Tenant
B
Tenant
C
Tenant
A
Model-based
Management
Virtual
Platform
Storage
Network
Compute
Spend more time innovating
Virtual
Machines&
Compute
Storage
Networking
A Simple Design That Scales At Multiple Layers
TapeBackup
NAS
(FileBased)
SAN
(Block Based)
Blade
Arrays
Blade
Centre
Modules
Rack
Optimised
Computing
IP
Top of Rack FCP
Top of Rack
LAN/WANHow do I Automatethis? & How much is wasted?
Core Network
Typical Chassis Based
(6509)
Top of Rack Switching
IP - 1U 48 Ports
(3750/4948)
FC – 1U 24 Ports
SAN
Block I/O,Speed
High Throughput DB
IBM DS/EMC/HDS/HP
NAS
Oracle DB/File Services
iSCSI More Storage
lesscost
Traditional Data Centre: Waste
Converged Datacenter Model
TapeBackup
LAN/WANEnd to End Unified Fabric
TotalNetworkCollapse
Lose Native FC Network
CompletelyCollapse
Infrastructure
Improve Transactionsper
kW
Increase I/O Utilisation
LessPower
LessCooling
LessCabling
Blade
Arrays
Blade
Arrays
Virtualised at 5 Layers
 Operating SystemVirtualisation
 For consolidation, workloadmanagement business continuity and
Disaster Recovery
 Compute Hardware Virtualisation
 For infrastructurere-purpose andrapidprovision
 Storage Virtualisation
 Allows multiple protocol support andhighefficiencies
 I/O Virtualisation / Unified Fabric
 Any protocol > Any wire
 Data Centre Virtualisation
 1 Virtual DataCentre physically splitover multiple sites
Cisco Validated Design’s (CVD’s)
Secure Multi-Tenancy
• FlexPod (NetApp)
• VSPEX (EMC)
View
Microsoft
Exchange
Microsoft
SharePoint
Microsoft
SQL Server
• Step-by-step instructions for
repeatable
high-quality deployments
• 30+ Validated Designs
• Co-operative Support Model
• Logicalis Cloud (LVPDC)
Converged Datacenter Marketplace
Hypervisor
FlexPod Vblock VSPEX CloudMatrix vStart
ComputeNetworkStorageMarket
PureFlex
Market Leaders Others
2,100 customers
since launchin
December 2009
(initially known as SMT)
1,000 systems
since launchin
November2009
Launched in
January 2011
Launched in
April 2011
Launched in
April 2012
Launched in
April 2012
Questions

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Six Steps to Private Cloud

  • 1. 6 Step’s to Private Cloud Rob Gee Datacentre Architect
  • 2. 3 About Logicalis Group  Over $1.2 billion in revenues  Operations in Europe, USA, Latin America and Asia Pacific  Almost 3,000 employees worldwide  Over 6,000 corporate and public sector customers  Strong global partnerships with technology leaders - Cisco Systems, HP, IBM, NetApp and CA technologies Logicalis is an internationalIT solutionsand managed services providerwith a breadth of knowledgeand expertisein communicationsand collaboration; datacentreand cloud services; and managed services
  • 3. 4 Logicalis Australia At a Glance  Officesacrosseastern seaboard (Melbourne, Sydney and Brisbane)  Circa $80M revenue  Strongservicesmix – 49% in FY12  220 staff in Australia and Malaysia (back-office)  Strategy based on leading with differentiated solutionsthat addressbusinesschallenges
  • 4. Logicalis Partner Capabilities • Cisco Gold Partner – Advanced Data Centre Architecture – Advanced Borderless Architecture – Advanced CollaborationArchitecture – Cloud Builder Partner – ManagedServices Master • NetApp Gold Partner – Advanced SupportPartner – Cloud Builder Partner • EMC • Citrix – Gold Partner – Citrix Cloud Partner • Microsoft & VMware Partner’s
  • 5. Improve business processes 1 Lower overall coststructure 2 3 4 5 6 7 8 Improve or simplify IT infrastructure Building a more secure IT environment Business intelligence Energy-efficientIT infrastructure Finding the right talentto meet ICT priorities Harnessing ICT to gain competitive advantage CIO / ICT priorities in 2013?
  • 6. What is your perspective of Cloud Computing? “Once upon a time, there were six blind men. The blind men wished to know what an elephantlookedlike. The six blind men all perceived oneaspectof the elephant and were each right in their own way, but none of them knew what the whole elephantreally looked like.” Your definition of something may depend on your perspective… It’s like a rope! It’s like a wall! It’s like a fan! It’s like a snake! It’s like a spear! It’s virtualization! It’s automation! It’s statelessness! It’s on-demand computing! Cloud Computing It’s a self-service portal! Its “Anything as a Service” (XaaS)! “Once upon a time, there were six IT people. The IT people wished to know what cloud computing looked like. The six IT people all perceived one aspect of the cloud and were each right in their own way, but none of them knew what the whole cloud really looked like.” Elephant It’s like tree!
  • 7. Infrastructure Challenges Islands of technology: Implemented in a complex and fragmented nature Hardware & Software out of Support Unpredictable & spiraling support costs Capacity breaks everything Productivity/efficiency challenges Complex architecture only meant to be temporary No “Uniform Scale”
  • 8. ‘Stand Up Infrastructure Cost Training Professional Services Staff Resource Blades/Servers Network Ports Storage Media Cables Transceivers Management Full technology shift Services protocol change Addition of secondary technology  No Concept of ‘Uniform Scale’ Within the component technology and the ‘stack’  Creates Cost Prohibitive ‘Break Points’ (Further Challenged by higher density technologies such as VDI) $ No Uniform Scale
  • 9. Options ? • Bolt on Aftermarket Extension’s • MarginalGain (if any) • Increased Managementand Cost • Refresh Infrastructure • Same Service • Same Challenges • Maybe Different Badge • Move to a Cloud Model • Defined SLA’s • Validated Infrastructure • Reduce Cost / Service Improvement • Delivered via “As a Service” models
  • 10. 6 Steps to Private Cloud 1# Standardise & Simply 2# IO Consolidation 3# Storage Efficiency 4# Automation 5# Uniform Scale 6# Orchestration & Management
  • 11. TapeBackup NAS (FileBased) SAN (Block Based) Blade Arrays Blade Centre Modules Rack Optimised Computing IP Top of Rack FCP Top of Rack LAN/WANHow do I Automatethis? & How much is wasted? Core Network Typical Chassis Based (6509) Top of Rack Switching IP - 1U 48 Ports (3750/4948) FC – 1U 24 Ports SAN Block I/O,Speed High Throughput DB IBM DS/EMC/HDS/HP NAS Oracle DB/File Services iSCSI More Storage lesscost Traditional Data Centre: Waste
  • 12. Converged Datacenter Model TapeBackup LAN/WANEnd to End Unified Fabric TotalNetworkCollapse Lose Native FC Network CompletelyCollapse Infrastructure Improve Transactionsper kW Increase I/O Utilisation LessPower LessCooling LessCabling Blade Arrays Blade Arrays
  • 14. 1# Standardise and Simplify  Critical Vendor Choice – Time to be strategic….  Data Storagefor a Particular Purpose(SAN/NAS)?  Multiple Points of Backup and Data Protection  Multiple Points of Management & Control  Can you Workflow, Automate and Orchestrate so many vendor products?? Reduce the Points of Management… Reduce Cost & Increase Agility
  • 15. 2# Drive Down I/O Consolidation Chassis Mgmt Fibre Channel Blade Switch Mgmt Ethernet Blade Switch Mgmt Ethernet Switch Mgmt FC Switch Mgmt Provide Hypervisor Visibility and/or Pass Through • Reduce Cables • Native 10Gbps – Not for Bandwidth, I/O Consolidation and Simplification (10 Cables to 1) • Cloud Style InfrastructureShould ProvideALL Protocols • Reduce Modules/Ancillary Components • Reduce Switchports Reduce Cost & Increase Utilisation
  • 16. Virtual Clones Saveup to 80% using writable virtual copies; only changed data uses capacity Thin Replication Saveup to 95% capacity with our disk-to-disk data protection Snapshot Copies Save80% capacity; only changed data uses storage Storage Tiering Better useof EFD, SAS & SATA disks Deduplication Reclaim up to 95% capacity for full backups; 45% on average Thin Provisioning Liberate 20% to 33% of your capacity 3# Storage Efficiency Reduce Cost & Increase Efficiency
  • 17. 4# Automation  Does to Hardware as Hypervisors do to Operating Systems  Infrastructure Re-Purpose  Daily/Nightly Tasks  All Compute Attributes Configurable from a Single GUI  Openly Configurable via API  Rapid Scale, Instant Provision  Cloud/IaaS Ready  Rapid Provisioning No Assembly Required!! SAN LAN Chassis-9/Blade-2 Server Name:LS-A UUID: 56 4d cd 3f59 5b 61… MAC : 08:00:69:02:01:FC WWN: 5080020000075740 Boot Order:SAN,LAN Chassis-1/Blade-5 Reduce Cost & Decrease Time to Market
  • 18. 5# Uniform Scale 1 Management Entity 1 IP Address LAN SAN/NAS ScaleOutSATA RackLikeScale BladeFormFactor Reduce Cost & Provide Linear Scalability
  • 19. ‘Stand Up Infrastructure Cost Training Professional Services Staff Resource Blades/Servers Network Ports Storage Media Cables Transceivers Management Full technology shift Services protocol change Addition of secondary technology  No Concept of ‘Uniform Scale’ Within the component technology and the ‘stack’  Creates Cost Prohibitive ‘Break Points’ (Further Challenged by higher density technologies such as VDI) $ No Uniform Scale
  • 21. 6# Orchestration & Management Self-service Delivery Policy Driven Provisioning Cisco UCS Director Unified Service Delivery Secure Cloud Container VMsvComputevNetwork Stora ge Tenant B Tenant C Tenant A Model-based Management Virtual Platform Storage Network Compute Spend more time innovating
  • 23. TapeBackup NAS (FileBased) SAN (Block Based) Blade Arrays Blade Centre Modules Rack Optimised Computing IP Top of Rack FCP Top of Rack LAN/WANHow do I Automatethis? & How much is wasted? Core Network Typical Chassis Based (6509) Top of Rack Switching IP - 1U 48 Ports (3750/4948) FC – 1U 24 Ports SAN Block I/O,Speed High Throughput DB IBM DS/EMC/HDS/HP NAS Oracle DB/File Services iSCSI More Storage lesscost Traditional Data Centre: Waste
  • 24. Converged Datacenter Model TapeBackup LAN/WANEnd to End Unified Fabric TotalNetworkCollapse Lose Native FC Network CompletelyCollapse Infrastructure Improve Transactionsper kW Increase I/O Utilisation LessPower LessCooling LessCabling Blade Arrays Blade Arrays
  • 25. Virtualised at 5 Layers  Operating SystemVirtualisation  For consolidation, workloadmanagement business continuity and Disaster Recovery  Compute Hardware Virtualisation  For infrastructurere-purpose andrapidprovision  Storage Virtualisation  Allows multiple protocol support andhighefficiencies  I/O Virtualisation / Unified Fabric  Any protocol > Any wire  Data Centre Virtualisation  1 Virtual DataCentre physically splitover multiple sites
  • 26. Cisco Validated Design’s (CVD’s) Secure Multi-Tenancy • FlexPod (NetApp) • VSPEX (EMC) View Microsoft Exchange Microsoft SharePoint Microsoft SQL Server • Step-by-step instructions for repeatable high-quality deployments • 30+ Validated Designs • Co-operative Support Model • Logicalis Cloud (LVPDC)
  • 27. Converged Datacenter Marketplace Hypervisor FlexPod Vblock VSPEX CloudMatrix vStart ComputeNetworkStorageMarket PureFlex Market Leaders Others 2,100 customers since launchin December 2009 (initially known as SMT) 1,000 systems since launchin November2009 Launched in January 2011 Launched in April 2011 Launched in April 2012 Launched in April 2012