The document discusses how the rise of Web 2.0 has led to an explosion in the amount of informal and unstructured information being created and shared online. It notes that in 2008, more information was captured from social media and user-generated content than was formally recorded throughout history. However, this creates an environment of "information chaos" that is difficult to make sense of. The document proposes that concepts from chaos theory, such as observing patterns, embracing perspective over details, and leveraging the self-organizing properties of complex systems, can help to bring order and insight to this chaotic online information landscape.