Summary of Initial Audience Research (Rom-Com Genre)
- 1. SUMMARY OF INITIAL AUDIENCE RESEARCH (ROM-COM GENRE) BY PETA SEARLE
- 3. PRIMARY AND SECONDARY AUDIENCES • 92.31% of my target audience are female • 7.69% are male making my target audience female- leaning
- 4. TEENAGED • 84.62% are aged 16-19 • 15.38% are aged 24+
- 5. STUDENT LIFE Most of my target audience are students but to broaden my target audience I have asked some older members of my target audience
- 6. INTERESTS In order of preference: • Music (92%) • Internet (85%) • Books (71%) • Films (71%)
- 7. PREFERRED NARRATIVES • Opposites attract (28.57%) • Improbable reasoning and differing personalities (35.71%) • “Oh my God, you’re totally falling for him/her!” (28.57%) • Characters deny having fallen in love until the end (42.86%) • The ‘non-fixably fixable miscommunication’ (21.43%) • The ‘I need to get away’ due to betrayal/misinterpretation (21.43%) • The chase (mad dash (to airport) to declare love (14.29%) • Friends first (42.86%) • Characters getting back together (35.71%)
- 10. CLOSE-UPS “Lots of close-ups and mid shots of the main characters”
- 11. COMIC RELIEF “Happy music and pauses in the music for the comic relief characters to crack a one-liner”
- 12. MUSIC “Upbeat music to go with the plot” “an upbeat soundtrack”
- 13. PLOT “Outline of the plot” “Short summary of the film” “Basic idea of the story”
- 14. CLIFF-HANGER “Cliff-hanger at the end” “Mini cliff-hangers all over” “The plot being clearly set to leave the audience wondering what happens at the end.”
- 15. ESTABLISH CHARACTERS “An introduction into the characters of the film” “Established characters” “Character’s personality traits”
- 17. FUNNY SIDE-KICK “A funny sidekick friend”
- 18. HUMOUR “Lots of funny moments e.g. Tripping over; making mistakes etc”
- 19. LOVE/HATE “a break in the middle when they hate each other “
- 20. ACTORS “Jennifer Aniston and Jason Segel” “Well-known rom- com actors”
- 23. STEREOTYPICAL BACKGROUND “the main characters against a white background” “stereotypical setting or plain background”
- 24. CHEEKY TONE “they'll probably be leaning on each other? the girl might be pulling the guys tie, it'll be "cheeky“”
- 25. MAIN CHARACTERS “The main character and their love interest” “main image of leading characters (male + female)“
- 26. ROUTE OF THE EYE “quite a plain route of the eye (Z)”
- 27. COLOURS “Light and red house colours”
- 28. FONT AND LANGUAGE “Cute, feminine font” “Bold sans-serif fonts and witty language”
- 29. QUOTES “Some quote from an important film person (critic, magazine etc)”
- 30. RELEASE DATE “The date it comes out so that I know when I can watch it!”
- 31. HINTS OF ROMANCE “hints of romance ( e.g. red roses, candles, a deserted beach)”
- 32. FILM LOGO/LARGE TITLE “A picture of the film logo” “Large film title”
- 33. MOST APPEALING COLOURS In order of preference: • Pastel colours (blue, cream, pink etc) (71.43%) • Red, pink, white (42.86%) • Red, navy, blue, black (14.29%) • Yellow (7.14%)
- 35. CLEAR (INTRODUCTION TO THE) PLOT “Quite important”
- 37. CHARACTER/S ON THE FRONT OF A POSTER “Very important”
- 38. COLOURS TO CONVEY GENRE “Quite important”
- 39. ESTABLISHING CHARACTERS (THROUGH NAMES AND OTHER MEANS) “A little important”